{"id":87815,"date":"2021-09-29T04:27:48","date_gmt":"2021-09-29T08:27:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87815"},"modified":"2021-09-29T04:27:50","modified_gmt":"2021-09-29T08:27:50","slug":"la-force-du-collectif-devient-middle-child","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-force-du-collectif-devient-middle-child\/","title":{"rendered":"La Force du Collectif devient Middle Child"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"430\" height=\"287\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/unnamed-1.gif\" alt=\"\" class=\"wp-image-87816\"\/><\/figure>\n<p>29 septembre 2021<\/p>\n<p><strong>Ce nouveau nom de marque, en vigueur imm\u00e9diatement, a \u00e9t\u00e9 choisi pour capturer plus pr\u00e9cis\u00e9ment l&rsquo;essence dans laquelle l&rsquo;agence a grandi au cours des cinq derni\u00e8res ann\u00e9es et traduire sa vision d&rsquo;un avenir innovant et audacieux.<\/strong><\/p>\n<p>N\u00e9e de l&rsquo;ADN de son agence s\u0153ur, Citoyens Relations, La Force du Collectif a choisi\u00a0son nom d&rsquo;origine pour marquer l&rsquo;\u00e9volution d&rsquo;un citoyen en un groupe de plusieurs, travaillant ensemble pour former un bien commun. Mais aujourd&rsquo;hui, il est temps de changer.<\/p>\n<p>L&rsquo;enfant du milieu est connu pour \u00eatre imaginatif, plein d&rsquo;\u00e9merveillement, et peut parfois (d&rsquo;accord, souvent) \u00eatre tannant. Victime parfois d&rsquo;un manque d&rsquo;attention, nous sommes l&rsquo;enfant du milieu&nbsp;<strong><em>qui refuse qu&rsquo;on l&rsquo;ignore<\/em><\/strong>.&nbsp;Notre nom change mais notre mission reste la m\u00eame: nous allons au-del\u00e0 des relations publiques traditionnelles pour influencer la culture et faire partie de la conversation.&nbsp;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>\u00ab\u00a0Pourquoi cette nouvelle nous tient \u00e0 c\u0153ur?\u00a0Parce que ce nom n&rsquo;est pas simplement un nouveau branding. Il marque avant tout\u00a0l&rsquo;\u00e9volution de la communication marketing et de ce que notre agence appelle le \u00ab\u00a0culture hacking\u00a0\u00bb. En d&rsquo;autres termes, les marques qui souhaitent se connecter avec les consommateurs dans un nouveau monde en \u00e9volution rapide doivent agir et penser diff\u00e9remment et c&rsquo;est l\u00e0 que nous faisons une diff\u00e9rence.\u00a0\u00bb<\/em><\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87815\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-force-du-collectif-devient-middle-child\/\"  data-item_title=\"La Force du Collectif devient Middle Child\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/Middle-Cild.jpg\"  data-item_date=\"2021-09-29T04:27:48-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ce nouveau nom de marque, en vigueur imm\u00e9diatement, a \u00e9t\u00e9 choisi pour capturer plus pr\u00e9cis\u00e9ment l&rsquo;essence dans laquelle l&rsquo;agence a grandi au cours des cinq derni\u00e8res ann\u00e9es et traduire sa vision d&rsquo;un avenir innovant et audacieux.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87815\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-force-du-collectif-devient-middle-child\/\"  data-item_title=\"La Force du Collectif devient Middle Child\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/09\/Middle-Cild.jpg\"  data-item_date=\"2021-09-29T04:27:48-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":87817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[864,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87815"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=87815"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87815\/revisions"}],"predecessor-version":[{"id":87818,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87815\/revisions\/87818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/87817"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=87815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=87815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=87815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}