{"id":87918,"date":"2021-10-06T05:18:00","date_gmt":"2021-10-06T09:18:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87918"},"modified":"2021-10-06T05:18:04","modified_gmt":"2021-10-06T09:18:04","slug":"la-nouvelle-campagne-deducepargne-signee-hula-hoop","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-nouvelle-campagne-deducepargne-signee-hula-hoop\/","title":{"rendered":"La nouvelle campagne d&rsquo;\u00c9duc\u00c9pargne sign\u00e9e Hula Hoop"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"500\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-1-1024x500.jpg\" alt=\"\" class=\"wp-image-87920\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-1-1024x500.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-1-300x146.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-1-768x375.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-1.jpg 1049w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>6 octobre 2021<\/p>\n<p><strong>Le Mois de l\u2019\u00e9pargne a pris son envol le 1er octobre et fid\u00e8le \u00e0 sa tradition, \u00c9duc\u00c9pargne lance sa <a href=\"https:\/\/www.educepargne.ca\/epargner-cest-pas-complique\/\" target=\"_blank\" rel=\"noreferrer noopener\">nouvelle campagne<\/a>, r\u00e9alis\u00e9e cette ann\u00e9e par l\u2019agence Hula Hoop.<\/strong><\/p>\n<p>Intitul\u00e9e \u00ab \u00c9pargner, c\u2019est pas compliqu\u00e9! \u00bb, la campagne aborde sans complexe le fait que plusieurs puissent se sentir perdus dans le monde de la finance. Les 18-35 ans sont invit\u00e9s \u00e0 d\u00e9couvrir les nombreux trucs d\u2019\u00c9duc\u00c9pargne pour d\u00e9m\u00ealer tout \u00e7a.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00c9duc\u00c9pargne - \u00c9pargner, c&#039;est pas compliqu\u00e9!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/sj9dXmyXIWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>En partenariat avec Fondaction, le Fonds de solidarit\u00e9 FTQ et Retraite Qu\u00e9bec, cette campagne 100 % Web met de l\u2019avant deux spots publicitaires et des strat\u00e9gies m\u00e9dia et de contenus finement cisel\u00e9es.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On a eu un vrai plaisir \u00e0 cr\u00e9er le concept de cette campagne qui met la forme au service du fond : le discours d\u00e9licieusement absurde des personnages porte bien le message de la confusion dans laquelle les diff\u00e9rentes strat\u00e9gies d\u2019\u00e9pargne peuvent nous plonger. \u00bb se r\u00e9jouit Lucas Ducreux, directeur de cr\u00e9ation chez Hula Hoop. <\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00c9duc\u00c9pargne - \u00c9pargner, c&#039;est pas compliqu\u00e9!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xKBKar4edeQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Un concours offre jusqu\u2019au 31 octobre la chance de gagner 2 CELI de 1 000 $ ainsi que 20 formations financi\u00e8re offertes par Beneva et le C\u00e9gep Marie-Victorin.<\/p>\n<p>Cette campagne vise \u00e0 b\u00e2tir la notori\u00e9t\u00e9 d\u2019\u00c9duc\u00c9pargne et \u00e0 sensibiliser les Qu\u00e9b\u00e9cois.es \u00e0 l\u2019importance de d\u00e9velopper de saines habitudes d\u2019\u00e9pargne. C\u2019est pas plus compliqu\u00e9 que \u00e7a!<\/p>\n<p>Cr\u00e9dits<\/p>\n<ul>\n<li>Client : \u00c9duc\u00c9pargne \u2013 Louis-Alexandre Lacoste, Sylvie McKay<\/li>\n<li>Agence Hula Hoop :<\/li>\n<li>Direction conseil : Gabrielle Thom-Gadbois<\/li>\n<li>Direction de production : Marc-Andr\u00e9 Dionne<\/li>\n<li>Direction de cr\u00e9ation : Lucas Ducreux<\/li>\n<li>Direction artistique : M\u00e9lanie Poirier<\/li>\n<li>Direction web : Guillaume Ponthus<\/li>\n<li>Direction de projet : Meghann Dutilloy<\/li>\n<li>Suivi de projet : Cyril Pfeffer<\/li>\n<li>Motion design : Romain Perruchon<\/li>\n<li>Production vid\u00e9o : Someplace Nice, Sach Baylin-Stern<\/li>\n<li>R\u00e9alisation vid\u00e9o : Alexandre Bellefeuille<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87918\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-nouvelle-campagne-deducepargne-signee-hula-hoop\/\"  data-item_title=\"La nouvelle campagne d&#039;\u00c9duc\u00c9pargne sign\u00e9e Hula Hoop\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-1-1024x500.jpg\"  data-item_date=\"2021-10-06T05:18:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Mois de l\u2019\u00e9pargne a pris son envol le 1er octobre et fid\u00e8le \u00e0 sa tradition, \u00c9duc\u00c9pargne lance sa nouvelle campagne, r\u00e9alis\u00e9e cette ann\u00e9e par l\u2019agence Hula Hoop.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87918\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-nouvelle-campagne-deducepargne-signee-hula-hoop\/\"  data-item_title=\"La nouvelle campagne d&#039;\u00c9duc\u00c9pargne sign\u00e9e Hula Hoop\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-1-1024x500.jpg\"  data-item_date=\"2021-10-06T05:18:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":87920,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1487,967],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87918"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=87918"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87918\/revisions"}],"predecessor-version":[{"id":87921,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/87918\/revisions\/87921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/87920"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=87918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=87918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=87918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}