{"id":87919,"date":"2021-10-06T05:22:59","date_gmt":"2021-10-06T09:22:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=87919"},"modified":"2021-10-06T05:23:01","modified_gmt":"2021-10-06T09:23:01","slug":"brown-forman-fait-confiance-a-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/brown-forman-fait-confiance-a-sid-lee\/","title":{"rendered":"Brown-Forman fait confiance \u00e0 Sid Lee"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_1-1024x576.png\" alt=\"\" class=\"wp-image-87922\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_1-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_1-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_1-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_1-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>5 octobre 2021<\/p>\n<p><strong>Brown-Forman, un des plus importants producteurs am\u00e9ricains de boissons alcoolis\u00e9es et soci\u00e9t\u00e9 m\u00e8re de marques telles que Jack Daniel\u2019s, Herradura, et Woodford Reserve, choisit l\u2019agence cr\u00e9ative Sid Lee comme partenaire en mati\u00e8re de communication d\u2019entreprise et de strat\u00e9gie num\u00e9rique.<\/strong><\/p>\n<p>Ce partenariat d\u00e9bute avec la refonte compl\u00e8te de son site Web et se continuera les prochains mois avec le renforcement de leur approche narrative en responsabilit\u00e9 sociale d\u2019entreprise (RSE).<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Tout comme nous, Sid Lee dispose d&rsquo;une \u00e9quipe de communication talentueuse unie par le d\u00e9sir d\u2019exceller dans le march\u00e9. Notre collaboration avec l\u2019agence nous a aid\u00e9 \u00e0 partager les objectifs, les valeurs et la culture de Brown-Forman avec un public mondial \u00bb, souligne Rob Frederick, vice-pr\u00e9sident des communications et de la marque Brown-Forman. \u00ab Notre nouveau site web red\u00e9finit notre pr\u00e9sence en ligne et met en valeur nos membres, nos lieux et nos produits exceptionnels. \u00bb<\/p>\n<\/blockquote>\n<p>Pour transformer le site mondial de l\u2019entreprise, Sid Lee a propos\u00e9 une nouvelle interface, une exp\u00e9rience utilisateur renouvel\u00e9e, une direction artistique rafra\u00eechie, en plus de proposer de nouveaux contenus et microanimations. Suite \u00e0 ses nombreux projets en mati\u00e8re d\u2019initiatives sociales et environnementales ainsi qu\u2019au d\u00e9veloppement de sa pratique de design circulaire, l\u2019agence a \u00e9galement \u00e9t\u00e9 charg\u00e9e de l\u2019accompagnement vers une strat\u00e9gie de communication en RSE int\u00e9gr\u00e9e.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_2-1024x576.png\" alt=\"\" class=\"wp-image-87923\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_2-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_2-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_2-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_2-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/SidLee_BrownForman_2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>La prochaine phase de notre mandat sera \u00e9norm\u00e9ment excitante, \u00bb ajoute \u00c9lisabeth Jamot, Vice-pr\u00e9sidente strat\u00e9gie cr\u00e9ative chez Sid Lee. \u00ab Brown-Forman est une entreprise avec une histoire riche et un r\u00e9el engagement \u00e0 vouloir cr\u00e9er un avenir durable et prosp\u00e8re, sous une perspective multig\u00e9n\u00e9rationnelle. Les aider \u00e0 construire et \u00e0 renforcer leur narratif RSE repr\u00e9sente une opportunit\u00e9 importante pour leur entreprise, pour laquelle nous sommes pleinement pr\u00e9par\u00e9s \u00e0 r\u00e9pondre. \u00bb<\/p>\n<\/blockquote>\n<p>Pour visiter la nouvelle plateforme de Brown-Forman, visitez le www.brown-forman.com pour en d\u00e9couvrir davantage. Plus de d\u00e9tails sur l\u2019implication sociale de l\u2019entreprise sont disponibles dans la section \u00abCommitments\u00bb de leur site Web.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87919\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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Daniel\u2019s, Herradura, et Woodford Reserve, choisit l\u2019agence cr\u00e9ative Sid Lee comme partenaire en mati\u00e8re de communication d\u2019entreprise et de strat\u00e9gie num\u00e9rique.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_87919\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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