{"id":88077,"date":"2021-10-18T17:39:13","date_gmt":"2021-10-18T21:39:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88077"},"modified":"2021-10-18T17:39:16","modified_gmt":"2021-10-18T21:39:16","slug":"desjardins-et-cri-agence-proposent-une-activation-unique-lors-des-francos","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/desjardins-et-cri-agence-proposent-une-activation-unique-lors-des-francos\/","title":{"rendered":"Desjardins et CRI agence proposent une activation unique lors des Francos"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image5-1024x585.jpg\" alt=\"\" class=\"wp-image-88079\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image5-1024x585.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image5-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image5-768x439.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image5.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>18 octobre 2021<\/p>\n<p><strong>Dans le cadre de son partenariat avec les Francos de Montr\u00e9al, Desjardins\u00a0a travaill\u00e9 avec\u00a0CRI agence\u00a0pour faire vivre une exp\u00e9rience sp\u00e9ciale aux festivaliers.<\/strong><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Desjardins x Francos (La borne)\" src=\"https:\/\/player.vimeo.com\/video\/607602747?h=61a0bc77d9&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>La th\u00e9matique \u00ab\u2009Duo avec ton idole\u2009\u00bb, concept original des Francos, a \u00e9t\u00e9 utilis\u00e9e pour cr\u00e9er une activation unique malgr\u00e9 le contexte sanitaire incertain.<\/p>\n<p>CRI agence a imagin\u00e9 un concept qui permettait de poursuivre l\u2019exp\u00e9rience des Francos en dehors des spectacles et qui offrait la possibilit\u00e9 de garder un lien entre l\u2019artiste et ses fans de fa\u00e7on virtuelle.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image7-1024x731.jpg\" alt=\"\" class=\"wp-image-88078\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image7-1024x731.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image7-300x214.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image7-768x549.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image7.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Durant le festival, les participants ont pu prendre la pose avec quatre artistes des Francos 2021, Sarahm\u00e9e, J\u00e9r\u00f4me 50, Koriass ou\u00a0Calamine, gr\u00e2ce \u00e0 un photomaton interactif, et immortaliser ce moment complice pour le partager<br \/>sur les r\u00e9seaux.<\/p>\n<p>Les artistes Calamine et J\u00e9r\u00f4me 50 ont m\u00eame tent\u00e9 l\u2019exp\u00e9rience lors d\u2019une visite surprise au kiosque Desjardins.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image3-1024x731.jpg\" alt=\"\" class=\"wp-image-88081\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image3-1024x731.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image3-300x214.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image3-768x549.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image3.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Une identit\u00e9 graphique fun et color\u00e9e a sp\u00e9cialement \u00e9t\u00e9 d\u00e9velopp\u00e9e pour donner vie au concept \u00ab\u2009Duo avec ton idole\u2009\u00bb, \u00e0 la fois sur le kiosque et sur les m\u00e9dias sociaux.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image4-1024x731.jpg\" alt=\"\" class=\"wp-image-88080\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image4-1024x731.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image4-300x214.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image4-768x549.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Image4.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>CR\u00c9DITS<\/strong><\/p>\n<ul>\n<li>Annonceur\u00a0: Desjardins (Johanne Brousseau, Matthieu Lamy, Marie-Claire<\/li>\n<li>D\u2019Aoust, Val\u00e9rie Dunn, Carl Martin)<\/li>\n<li>Agence\u00a0: CRI agence<\/li>\n<li>Cr\u00e9ation\u00a0: Mounir Fadlou, Baptiste Desmonts, Sophie Bordes<\/li>\n<li>Production\u00a0: Claude Lemieux, Wolfgang Housseaux<\/li>\n<li>Strat\u00e9gie\u00a0: Julien Brunet<\/li>\n<li>Service-conseil\u00a0: Christine Blondeau, Claire Lys, Juliette Fachena<\/li>\n<li>Agents terrain\u00a0: Iboo<\/li>\n<li>Artistes\u00a0: Sarahm\u00e9e, J\u00e9r\u00f4me 50, Koriass, Calamine<\/li>\n<li>Partenaire\u00a0: Iboo<\/li>\n<li>Photos\u00a0: Patrice Lamoureux<\/li>\n<li>Les Francos de Montr\u00e9al\u00a0: Marie-Michelle Voyer<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88077\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  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