{"id":88083,"date":"2021-10-18T17:48:43","date_gmt":"2021-10-18T21:48:43","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88083"},"modified":"2021-10-18T17:48:45","modified_gmt":"2021-10-18T21:48:45","slug":"lagence-oasis-signe-la-nouvelle-campagne-de-ia-groupe-financier","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-oasis-signe-la-nouvelle-campagne-de-ia-groupe-financier\/","title":{"rendered":"L\u2019agence Oasis signe la nouvelle campagne de iA Groupe financier"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"870\" height=\"521\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\" alt=\"\" class=\"wp-image-88084\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg 870w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-3-300x180.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Untitled-3-768x460.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/figure>\n<p>18 octobre 2021<\/p>\n<p><strong>Nouvelle collaboration pour l\u2019agence Oasis avec iA Groupe financier, avec un mandat entourant les garanties prolong\u00e9es. iA est un des joueurs principaux dans les produits de garanties prolong\u00e9es accessibles uniquement chez le concessionnaire.<\/strong><\/p>\n<p>Dans le cr\u00e9neau encore trop peu connu des garanties prolong\u00e9es, le concept publicitaire se devait de cr\u00e9er une notori\u00e9t\u00e9 instantan\u00e9e sur l&rsquo;appr\u00e9ciation de la garantie prolong\u00e9e, tout en entra\u00eenant le r\u00e9flexe de la demander chez le concessionnaire directement.<\/p>\n<p>Un axe de communication directe : la fameuse garantie prolong\u00e9e iA, seulement chez votre concessionnaire.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Garantie prolong\u00e9e - iA Services aux concessionnaires\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/f5BbgK7rCxg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Hugo Galland Vp cr\u00e9ation chez Oasis :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est toujours un d\u00e9fi de concevoir une campagne num\u00e9rique de notori\u00e9t\u00e9 et d\u2019impact en 15 secondes, mais l\u2019\u00e9quipe iA avait un axe tellement clair. Ce qui nous a permis de jouer sur un principe cr\u00e9atif de comparaison efficace.\u00bb<\/p>\n<\/blockquote>\n<p>Cr\u00e9dits<\/p>\n<ul>\n<li>Annonceur : iA Services aux concessionnaires \u2013 iA Groupe financier<\/li>\n<li>Clients : Marc-Olivier Villeneuve Service-conseil corporatif et Alexis Rodrigue<\/li>\n<li>Strat\u00e9gie m\u00e9dia et num\u00e9rique<\/li>\n<li>Strat\u00e8ge : Beno\u00eet Renaud<\/li>\n<li>Agence :\u00a0Oasis<\/li>\n<li>Direction de cr\u00e9ation et conception :\u00a0Hugo J.S. Galland<\/li>\n<li>Direction artistique\u00a0: Vincent Pelletier<\/li>\n<li>Charge de projet :\u00a0Maude Migu\u00e9, Andr\u00e9anne B\u00e9liveau<\/li>\n<li>Production\u00a0: Nova Film<\/li>\n<li>R\u00e9alisation\u00a0: Julien Roy<\/li>\n<li>Studio de son\u00a0: Studio Expression<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88083\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nouvelle collaboration pour l\u2019agence Oasis avec iA Groupe financier, avec un mandat entourant les garanties prolong\u00e9es. iA est un des joueurs principaux dans les produits de garanties prolong\u00e9es accessibles uniquement chez le concessionnaire.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88083\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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