{"id":88131,"date":"2021-10-22T18:04:27","date_gmt":"2021-10-22T22:04:27","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88131"},"modified":"2021-10-22T18:04:29","modified_gmt":"2021-10-22T22:04:29","slug":"maria-pagano-nouvelle-directrice-principale-marque-et-experience-client-de-transat","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/maria-pagano-nouvelle-directrice-principale-marque-et-experience-client-de-transat\/","title":{"rendered":"Maria Pagano nouvelle directrice principale, marque et exp\u00e9rience client de Transat"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Maria-Pagano-1-1024x683.jpg\" alt=\"\" class=\"wp-image-88132\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Maria-Pagano-1-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Maria-Pagano-1-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Maria-Pagano-1-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Maria-Pagano-1-1536x1024.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Maria-Pagano-1-2048x1365.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Maria-Pagano-1-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>22 octobre 2021<\/strong><\/p>\n<p><strong>Transat vient d\u2019annoncer que Maria Pagano a joint ses rangs \u00e0 titre de directrice principale, marque et exp\u00e9rience client. Elle cumule plus de 15 ans d\u2019exp\u00e9rience en strat\u00e9gie marketing et positionnement de marque dans le domaine de l\u2019aviation civile.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u00ab\u00a0Je suis tr\u00e8s emball\u00e9 par l\u2019arriv\u00e9e de Maria dans notre \u00e9quipe. Son expertise de pointe, ses connaissances ax\u00e9es sur les donn\u00e9es et sa vision globale du tourisme, plus pr\u00e9cis\u00e9ment des enjeux propres au transport a\u00e9rien, seront des atouts incontestables pour le d\u00e9ploiement de notre plan strat\u00e9gique\u00a0\u00bb, a d\u00e9clar\u00e9 Xavier Szwengler, vice-pr\u00e9sident marketing &amp; march\u00e9s internationaux de Transat.<\/p>\n<\/blockquote>\n<p>Dans son nouveau r\u00f4le, Maria Pagano veillera au positionnement strat\u00e9gique de la marque Air Transat et de l\u2019ensemble des marques du groupe, tant sur les march\u00e9s domestiques qu\u2019internationaux. Elle agira \u00e9galement \u00e0 titre de porte-voix du client au sein de l\u2019organisation et chapeautera le d\u00e9veloppement d\u2019une exp\u00e9rience personnalis\u00e9e \u00e0 toutes les \u00e9tapes du parcours client.<\/p>\n<p>Plus r\u00e9cemment, Maria Pagano a dirig\u00e9 des campagnes de marketing de classe mondiale et a men\u00e9 des initiatives strat\u00e9giques de marque chez CAE, o\u00f9 elle \u00e9tait responsable du marketing du portefeuille de produits et services de formation en aviation commerciale de l&rsquo;entreprise, ciblant les compagnies a\u00e9riennes et la communaut\u00e9 mondiale des pilotes. Elle a \u00e9galement occup\u00e9 des postes de gestion du marketing chez Bombardier et Bus.com.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88131\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/maria-pagano-nouvelle-directrice-principale-marque-et-experience-client-de-transat\/\"  data-item_title=\"Maria Pagano nouvelle directrice principale, marque et exp\u00e9rience client de Transat\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Maria-Pagano-1-1024x683.jpg\"  data-item_date=\"2021-10-22T18:04:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transat vient d\u2019annoncer que Maria Pagano a joint ses rangs \u00e0 titre de directrice principale, marque et exp\u00e9rience client. Elle cumule plus de 15 ans d\u2019exp\u00e9rience en strat\u00e9gie marketing et positionnement de marque dans le domaine de l\u2019aviation civile.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88131\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/maria-pagano-nouvelle-directrice-principale-marque-et-experience-client-de-transat\/\"  data-item_title=\"Maria Pagano nouvelle directrice principale, marque et exp\u00e9rience client de Transat\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Maria-Pagano-1-1024x683.jpg\"  data-item_date=\"2021-10-22T18:04:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":88132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[243,1176,225],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88131"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=88131"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88131\/revisions"}],"predecessor-version":[{"id":88133,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88131\/revisions\/88133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/88132"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=88131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=88131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=88131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}