{"id":88180,"date":"2021-10-26T09:47:37","date_gmt":"2021-10-26T13:47:37","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88180"},"modified":"2021-10-26T09:47:41","modified_gmt":"2021-10-26T13:47:41","slug":"genevieve-roy-nouvelle-directrice-principale-ventes-a-la-presse","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/genevieve-roy-nouvelle-directrice-principale-ventes-a-la-presse\/","title":{"rendered":"Genevi\u00e8ve Roy, nouvelle directrice principale ventes \u00e0 La Presse"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Genevieve-Roy-731x1024.jpg\" alt=\"\" class=\"wp-image-88181\" width=\"413\" height=\"579\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Genevieve-Roy-731x1024.jpg 731w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Genevieve-Roy-214x300.jpg 214w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Genevieve-Roy-768x1075.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Genevieve-Roy-1097x1536.jpg 1097w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Genevieve-Roy-1463x2048.jpg 1463w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/Genevieve-Roy-scaled.jpg 1829w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/figure>\n<\/div>\n<p>25 octobre 2021<\/p>\n<p><strong>La Presse vient d\u2019annoncer la nomination de Genevi\u00e8ve Roy au poste de directrice principale, Ventes. Relevant de Patrick Salois, vice-pr\u00e9sident, Ventes et op\u00e9rations publicitaires, elle verra \u00e0 accompagner et assurer le leadership d\u2019une \u00e9quipe performante pour maximiser les investissements des partenaires annonceurs actuels et potentiels de La Presse au Qu\u00e9bec.<\/strong><\/p>\n<p>Par ailleurs, Val\u00e9rie Beauchesne est promue au poste de directrice principale, Solutions m\u00e9dias; chapeautant les \u00e9quipes de cr\u00e9ativit\u00e9 m\u00e9dia, commercialisation et de contenu de marque.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Depuis sa transformation majeure, La Presse est devenue l\u2019un des plus importants joueurs dans l\u2019industrie publicitaire num\u00e9rique au Canada. Je suis particuli\u00e8rement fier d\u2019accueillir une professionnelle comme Genevi\u00e8ve, dont la vaste exp\u00e9rience dans le num\u00e9rique sera un atout majeur pour notre organisation \u00bb, souligne Patrick Salois, vice-pr\u00e9sident, Ventes et op\u00e9rations publicitaires. \u00ab En collaboration avec l\u2019ensemble des directeurs et des membres de l\u2019\u00e9quipe des ventes de La Presse, Genevi\u00e8ve et Val\u00e9rie assureront l\u2019atteinte de nos objectifs tout en repoussant les limites pour imaginer, concevoir et d\u00e9velopper de nouvelles fa\u00e7ons de pr\u00e9senter les contenus riches et \u00e9toff\u00e9s des plateformes de La Presse+, de l\u2019application mobile et du site web de La Presse. \u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Je suis tr\u00e8s emball\u00e9e de me joindre \u00e0 la talentueuse \u00e9quipe de La Presse et de contribuer \u00e0 la croissance des revenus publicitaires et \u00e0 l&rsquo;essor de ce m\u00e9dia d&rsquo;ici \u00bb, ajoute Genevi\u00e8ve Roy. \u00ab La Presse, avec des produits 100 % num\u00e9riques, vit une croissance importante et continue de remplir sa mission de rendre accessible \u00e0 tous une information de qualit\u00e9, tout en offrant des produits publicitaires performants et attrayants qui se d\u00e9marquent dans le march\u00e9. \u00bb<\/p>\n<\/blockquote>\n<p>Avant de se joindre \u00e0 La Presse, Genevi\u00e8re Roy \u00e9tait directrice des ventes num\u00e9riques pour l\u2019est du Canada chez Rogers Media, o\u00f9 elle a \u00e9volu\u00e9 pendant plus de six ans. Elle a \u00e9galement dirig\u00e9 le d\u00e9veloppement des affaires chez Newad apr\u00e8s avoir \u0153uvr\u00e9 chez TC M\u00e9dia, Rogers Communications et Nightlife Magazine, entre autres.<\/p>\n<p>Genevi\u00e8ve Roy entrera en fonction d\u00e8s le 8 novembre prochain.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88180\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Presse vient d\u2019annoncer la nomination de Genevi\u00e8ve Roy au poste de directrice principale, Ventes.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88180\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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