{"id":88309,"date":"2021-10-29T13:50:25","date_gmt":"2021-10-29T17:50:25","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88309"},"modified":"2021-10-29T13:50:30","modified_gmt":"2021-10-29T17:50:30","slug":"corbeil-collabore-avec-nobrainer-et-lance-une-toute-nouvelle-campagne-publicitaire-pour-les-bonnes-causes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/corbeil-collabore-avec-nobrainer-et-lance-une-toute-nouvelle-campagne-publicitaire-pour-les-bonnes-causes\/","title":{"rendered":"Corbeil collabore avec Nobrainer et lance une toute nouvelle campagne publicitaire : pour les bonnes causes"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"698\" height=\"366\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/corbeil.png\" alt=\"\" class=\"wp-image-88310\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/corbeil.png 698w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/10\/corbeil-300x157.png 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure>\n<p>29 octobre 2021<\/p>\n<p><strong>Corbeil lance une toute nouvelle offensive publicitaire sign\u00e9e Nobrainer afin de r\u00e9affirmer son positionnement : pour les bonnes causes. <\/strong><\/p>\n<p>Trois ans apr\u00e8s la m\u00e9tamorphose de son mod\u00e8le d\u2019affaires et de son exp\u00e9rience client, symbolis\u00e9e par une nouvelle image de marque, le fleuron qu\u00e9b\u00e9cois de l\u2019\u00e9lectrom\u00e9nager place ici le consommateur au c\u0153ur de sa campagne et renforce le lien de proximit\u00e9 avec ses clients.<\/p>\n<p>\u00c0 travers cette campagne, Corbeil souhaite montrer qu\u2019au-del\u00e0 des fonctionnalit\u00e9s de ses appareils, Corbeil est toujours l\u00e0 pour accompagner ses clients\u2026 m\u00eame dans leurs petits tracas.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne Corbeil 2021 : C\u00e9pages (cellier)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/HJzKejtvHNc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Toujours pour les bonnes causes.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Qu\u2019importe la cause, Corbeil est l\u00e0. Il y a les grandes causes soci\u00e9tales dans lesquelles Corbeil s\u2019implique comme l\u2019environnement, la diversit\u00e9 et l\u2019inclusion. Et il y a les petites causes du quotidien, comme assumer ses maladresses ou raviver la flamme dans son couple, sur lesquelles nous nous concentrons aujourd\u2019hui. \u00c7a rapproche la marque du consommateur. \u00bb, explique Thomas Nelligan, colead cr\u00e9ation de l\u2019agence.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Personne n\u2019est parfait. Et c\u2019est dans ce terreau fertile qu\u2019on a voulu aller puiser nos id\u00e9es. En partant des petits d\u00e9fauts attachants des gens, on a d\u00e9couvert de nouveaux b\u00e9n\u00e9fices produits. C\u2019est in\u00e9dit et fun, surtout pour une cat\u00e9gorie assez conservatrice. Oui ton cellier garde ton vin \u00e0 la bonne temp\u00e9rature, mais il va surtout t\u2019aider \u00e0 marquer des points avec ton beau-p\u00e8re. \u00bb, pr\u00e9cise Julien Remillard, colead cr\u00e9ation.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne Corbeil 2021 : Muffins (four)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/udeN_MbBxsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>La campagne se d\u00e9ploiera du 25 octobre au 31 d\u00e9cembre, \u00e0 la t\u00e9l\u00e9vision avec des formats de 15 et 30 secondes visibles sur une s\u00e9lection de cha\u00eenes grand public et sp\u00e9cialis\u00e9es, en imprim\u00e9, sur le web et sur les r\u00e9seaux sociaux.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne Corbeil 2021 : Sauce tomate (laveuse)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/NcY2bScnqSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne Corbeil 2021 : Jumelles (lave-vaisselle)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/l7S0bvJvBqA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<ul>\n<li><strong>CR\u00c9DITS<\/strong><\/li>\n<li>Annonceur : Corbeil<\/li>\n<li>Agence : Nobrainer<\/li>\n<li>Colead cr\u00e9ation : Thomas Nelligan, Julien Remillard<\/li>\n<li>Infographie : Christophe Jeanjean<\/li>\n<li>Service-conseil : Milia Yalioua, Ronan Lebourg, R\u00e9mi Planat<\/li>\n<li>Strat\u00e9gie : Jean Eude<\/li>\n<li>Gestion de communaut\u00e9 : Meryem Soua<\/li>\n<li>Production : Katia Pellerin<\/li>\n<li>Maison de production : Gorditos<\/li>\n<li>R\u00e9alisation : Louis-Philippe Eno<\/li>\n<li>Animation : SHED<\/li>\n<li>Son : Circonflex<\/li>\n<li>M\u00e9dia : OMD<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88309\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  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