{"id":88360,"date":"2021-11-02T12:22:53","date_gmt":"2021-11-02T16:22:53","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88360"},"modified":"2021-11-11T04:50:52","modified_gmt":"2021-11-11T09:50:52","slug":"kabane-signe-la-campagne-de-loperation-nez-rouge","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/kabane-signe-la-campagne-de-loperation-nez-rouge\/","title":{"rendered":"Kabane signe la campagne de l&rsquo;op\u00e9ration Nez rouge"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"597\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/2.onr_affiche_1200x700-1024x597.png\" alt=\"\" class=\"wp-image-88361\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/2.onr_affiche_1200x700-1024x597.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/2.onr_affiche_1200x700-300x175.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/2.onr_affiche_1200x700-768x448.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/2.onr_affiche_1200x700.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>2 novembre 2021<\/p>\n<p><strong>Apr\u00e8s une pause oblig\u00e9e l\u2019an dernier en raison de la pand\u00e9mie, l\u2019Op\u00e9ration Nez rouge revient en grand avec une campagne publicitaire multiplateforme pour annoncer le retour de son populaire service de raccompagnement.<\/strong><\/p>\n<p>Propuls\u00e9e par le slogan \u00ab\u2009De retour pour vos retours\u2009\u00bb, la campagne se compose d\u2019une publicit\u00e9 t\u00e9l\u00e9, d\u2019un message radio et d\u2019une offensive d\u2019affichage pour joindre les diff\u00e9rentes cibles \u00e0 des moments cl\u00e9s.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Op\u00e9ration Nez rouge - Campagne publicitaire 2021\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/d_XUv4hZkUM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>\u00ab\u2009<em>Contrairement aux ann\u00e9es ant\u00e9rieures o\u00f9 nous faisions appel \u00e0 une personnalit\u00e9 connue du paysage m\u00e9diatique qu\u00e9b\u00e9cois pour porter le message, nous avons choisi cette ann\u00e9e de laisser toute la place au porte-parole le plus embl\u00e9matique de l\u2019organisation&nbsp;: la mascotte Nez rouge.\u2009 L\u2019id\u00e9e \u00e9tant d\u2019\u00e9viter toute distraction ext\u00e9rieure et de miser sur l\u2019essence de la marque.<\/em>\u2009\u00bb affirme Simon Litalien, pr\u00e9sident de Kabane.<\/p>\n<\/blockquote>\n<p>Mentionnons qu\u2019il s\u2019agit de l\u2019un des premiers projets vid\u00e9o r\u00e9alis\u00e9s en collaboration avec La Raffinerie depuis que la maison de production s\u2019est jointe \u00e0 Kabane.&nbsp;<\/p>\n<p><strong>CR\u00c9DITS&nbsp;:<\/strong><\/p>\n<ul>\n<li>Client :\u00a0Op\u00e9ration Nez rouge (Marilyn Vigneault et Nicolas Dion)<\/li>\n<li>Agence :\u00a0Kabane<\/li>\n<li>Direction de compte :\u00a0Anne-Sophie Paradis Quimper<\/li>\n<li>Conseill\u00e8re :\u00a0Emeline Georges<\/li>\n<li>Direction de cr\u00e9ation :\u00a0Simon Litalien<\/li>\n<li>Direction artistique :\u00a0Eric Forest<\/li>\n<li>Production :\u00a0Marie-Lou Bouchard<\/li>\n<li>Post-Production : Studio Element<\/li>\n<li>Studio de son : Studio Expression<\/li>\n<li>R\u00e9alisation :\u00a0Bruno Marchand<\/li>\n<li>Conception-r\u00e9daction :\u00a0Simon Gr\u00e9goire<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com 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