{"id":88446,"date":"2021-11-09T08:41:00","date_gmt":"2021-11-09T13:41:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88446"},"modified":"2021-11-09T09:47:50","modified_gmt":"2021-11-09T14:47:50","slug":"cossette-souligne-le-50e-anniversaire-du-reseau-de-transport-de-la-capitale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-souligne-le-50e-anniversaire-du-reseau-de-transport-de-la-capitale\/","title":{"rendered":"Cossette souligne le 50e anniversaire du r\u00e9seau de transport de la Capitale"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/1-Cossette-RTC-image-den-t_te-1024x576.jpg\" alt=\"\" class=\"wp-image-88447\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/1-Cossette-RTC-image-den-t_te-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/1-Cossette-RTC-image-den-t_te-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/1-Cossette-RTC-image-den-t_te-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/1-Cossette-RTC-image-den-t_te-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/1-Cossette-RTC-image-den-t_te.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>8 novembre 2021<\/p>\n<p><strong>Pour souligner le 50<sup>e<\/sup>\u00a0anniversaire de l\u2019organisation, Cossette a \u00e9labor\u00e9 et produit une campagne de notori\u00e9t\u00e9 qui vise \u00e0 positionner le RTC comme un leader en mobilit\u00e9 depuis maintenant un demi-si\u00e8cle.\u00a0<\/strong><\/p>\n<p>Avec cette campagne, le RTC souhaite \u00e9galement inciter la client\u00e8le qui avait d\u00e9laiss\u00e9 l\u2019autobus en raison de la pand\u00e9mie \u00e0 revenir vers le transport en commun ainsi qu\u2019\u00e0 faire conna\u00eetre ses diff\u00e9rents services \u00e0 de nouveaux utilisateurs.<\/p>\n<p>L\u2019id\u00e9e? Gr\u00e2ce \u00e0 un voyage dans le temps, Cossette a voulu d\u00e9montrer l\u2019innovation qui caract\u00e9rise le RTC depuis ses tout d\u00e9buts.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Transport\u00e9 par 50 ans d&#039;\u00e9volution. Et pas pr\u00e8s d&#039;arr\u00eater.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/79WzSn4grsU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Le tournage s\u2019est d\u00e9roul\u00e9 dans une maison dont le d\u00e9cor des ann\u00e9es 1970 a \u00e9t\u00e9 pr\u00e9serv\u00e9. Presque aucun stylisme de plateau n\u2019a \u00e9t\u00e9 n\u00e9cessaire pour reproduire le d\u00e9cor d\u00e9sir\u00e9.<\/p>\n<p>Les \u00e9quipes de casting et de production proviennent en totalit\u00e9 de la Ville de Qu\u00e9bec, ce qui a permis d\u2019encourager la sc\u00e8ne artistique locale.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La derni\u00e8re ann\u00e9e a \u00e9t\u00e9 tr\u00e8s marquante pour le RTC. Nous avons lanc\u00e9 plusieurs projets innovants et concrets qui renforcent notre leadership en mobilit\u00e9 int\u00e9gr\u00e9e, et ce malgr\u00e9 le contexte de la pand\u00e9mie. Les 50 ans du RTC \u00e9taient une excellente occasion de mettre de l\u2019avant notre \u00e9volution et notre d\u00e9sir de continuer \u00e0 servir la client\u00e8le avec la m\u00eame vision d\u2019innovation \u00bb,\u00a0 affirme Val\u00e9rie Racine, directrice du d\u00e9veloppement r\u00e9seau, de l\u2019exp\u00e9rience client et des communications.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Transport\u00e9 par 50 ans d&#039;\u00e9volution. Et pas pr\u00e8s d&#039;arr\u00eater.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ZX7OS_7Lcbs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Comme la tonalit\u00e9 des messages se veut d\u2019abord et avant tout festive et humoristique, on en a profit\u00e9 pour d\u00e9velopper une campagne avec laquelle le public cible, mais aussi le RTC, allait pouvoir s\u2019amuser \u00bb, explique Zo\u00e9 Forest Paradis, conceptrice-r\u00e9dactrice chez Cossette.<\/p>\n<\/blockquote>\n<p>C\u2019est Cossette M\u00e9dia qui a con\u00e7u et mis en \u0153uvre la strat\u00e9gie m\u00e9dia. La campagne inclut des placements publicitaires \u00e0 la t\u00e9l\u00e9vision, sur le web et en affichage.<\/p>\n<p>Fait \u00e0 noter, le RTC a r\u00e9cemment renouvel\u00e9 son partenariat avec Cossette et Cossette M\u00e9dia. Le nouveau mandat octroy\u00e9 aux deux agences est d\u2019une dur\u00e9e de trois ans, avec deux options de renouvellement d\u2019un an chacune. Les agences continueront ainsi de soutenir le RTC dans la planification, la cr\u00e9ation et le d\u00e9ploiement de ses campagnes de communication pour les prochaines ann\u00e9es.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client : R\u00e9seau de transport de la Capitale \u2013 Val\u00e9rie Racine, H\u00e9l\u00e8ne Drolet, Malika Akande.<\/li>\n<li>Agence : Cossette<\/li>\n<li>Strat\u00e9gie : Marie Vaillancourt<\/li>\n<li>Vice-pr\u00e9sidence, Cr\u00e9ation : Anne-Claude Ch\u00e9nier<\/li>\n<li>Vice-pr\u00e9sidence, Lead affaires : Zo\u00e9 B\u00e9land<\/li>\n<li>Direction artistique : Jasmin Brochu<\/li>\n<li>Conception-r\u00e9daction : Zo\u00e9 Forest Paradis<\/li>\n<li>Produit : Catherine Delagrave, Benjamin Huot<\/li>\n<li>Production d\u2019agence (Septi\u00e8me) : Joannie Roy<\/li>\n<li>Production imprim\u00e9e (Septi\u00e8me) : Natalie Gadoua, France Laberge, Philippe Richelet.<\/li>\n<li>Agence m\u00e9dia : Cossette M\u00e9dia<\/li>\n<li>Strat\u00e9gie et planification m\u00e9dia : Jos\u00e9e Otis<\/li>\n<li>Activation m\u00e9dia : Lynda Dufour, Marylee Lavoie, Mathieu Ladouceur<\/li>\n<li>Maison de production : Nova Film<\/li>\n<li>R\u00e9alisation : Pierre Dalp\u00e9<\/li>\n<li>Production ex\u00e9cutive : Charles Gaudreau<\/li>\n<li>Direction photo : Fran\u00e7ois Gamache<\/li>\n<li>Stylisme : Maude Belisle<\/li>\n<li>Coiffure et maquillage : Brigitte Bilodeau, Marie-Guylaine Auclair<\/li>\n<li>Montage\u00a0<em>offline<\/em>\u00a0: Louis-Philippe Gagn\u00e9<\/li>\n<li>Coloration : Studio \u00c9l\u00e9ment<\/li>\n<li>Post-production : Nova Film<\/li>\n<li>Studio de son : Studio Expression<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88446\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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