{"id":88536,"date":"2021-11-15T04:00:00","date_gmt":"2021-11-15T09:00:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88536"},"modified":"2021-11-15T12:05:48","modified_gmt":"2021-11-15T17:05:48","slug":"fondaction-lance-sa-nouvelle-campagne-publicitaire-avoir-lepargne-a-la-bonne-place","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/fondaction-lance-sa-nouvelle-campagne-publicitaire-avoir-lepargne-a-la-bonne-place\/","title":{"rendered":"Fondaction lance sa nouvelle campagne publicitaire : \u00ab Avoir l\u2019\u00e9pargne \u00e0 la bonne place ! \u00bb"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"563\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/communique_presse_particulier2-1024x563.jpg\" alt=\"\" class=\"wp-image-88538\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/communique_presse_particulier2-1024x563.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/communique_presse_particulier2-300x165.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/communique_presse_particulier2-768x422.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/communique_presse_particulier2.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>15&nbsp;novembre 2021<\/p>\n<p><strong>Tandis que le mois de la litt\u00e9ratie financi\u00e8re bat son plein, Fondaction lance sa nouvelle campagne publicitaire qui incite les \u00e9pargnants \u00e0 am\u00e9liorer leurs conditions de vie \u00e0 la retraite ainsi que le monde dans lequel ils la prendront.<\/strong><\/p>\n<p>Con\u00e7ue par lg2 pour une deuxi\u00e8me ann\u00e9e cons\u00e9cutive, cette campagne vise \u00e0 faire connaitre Fondaction et \u00e0 d\u00e9montrer comment ses actions profitent aux \u00e9pargnants et \u00e0 la soci\u00e9t\u00e9 qu\u00e9b\u00e9coise, par ses investissements dans les PME du Qu\u00e9bec dans des secteurs aussi vari\u00e9s que l\u2019agroalimentaire durable, l\u2019\u00e9conomie circulaire, le logement<br \/>abordable, les technologies ou encore la lutte aux changements climatiques.<\/p>\n<p><strong>Investir selon ses convictions<\/strong><\/p>\n<p>L\u2019axe de communication \u00ab\u2009Avoir l\u2019\u00e9pargne \u00e0 la bonne place\u2009\u00bb, qui r\u00e9f\u00e8re \u00e0 l\u2019expression populaire \u00ab\u2009avoir le c\u0153ur \u00e0 la bonne place\u2009\u00bb, s\u2019adresse tout particuli\u00e8rement aux Qu\u00e9b\u00e9coises et aux Qu\u00e9b\u00e9cois qui souhaitent \u00e9pargner selon leurs convictions en g\u00e9n\u00e9rant des retomb\u00e9es positives pour la plan\u00e8te, l\u2019\u00e9conomie et la communaut\u00e9.<\/p>\n<p>La campagne d\u00e9montre comment le REER \u00e0 Fondaction leur permet d\u2019avoir un impact concret et direct au Qu\u00e9bec, tout en am\u00e9liorant leur retraite, puisque le REER \u00e0 Fondaction permet de profiter de cr\u00e9dits d\u2019imp\u00f4t de 30&nbsp;%* qui s\u2019ajoutent \u00e0 l\u2019habituelle d\u00e9duction REER.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Un REER \u00e0 Fondaction, c&#039;est avoir l&#039;\u00e9pargne \u00e0 la bonne place !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Rkp4X9MVn3w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>De plus en plus de gens souhaitent investir \u00e0 Fondaction, parce qu\u2019ils constatent que leur \u00e9pargne contribue ainsi \u00e0 la transformation positive de la soci\u00e9t\u00e9 par une \u00e9conomie plus \u00e9quitable, inclusive, verte et performante, sans compromis sur le plan du rendement financier. Notre nouvelle campagne refl\u00e8te ces convictions que nous partageons avec un nombre croissant d\u2019\u00e9pargnants\u2009\u00bb, souligne Genevi\u00e8ve Morin, pr\u00e9sidente-directrice g\u00e9n\u00e9rale de Fondaction.<\/p>\n<p>Environnement, \u00e9conomie, social Destin\u00e9s aux \u00e9pargnants actuels et futurs, les messages sont d\u00e9clin\u00e9s en reprenant les trois dimensions du d\u00e9veloppement durable, soit l\u2019environnement, l\u2019\u00e9conomie et le social. Les illustrations sont sign\u00e9es Catherine Potvin, dont les personnages en action font le geste d\u2019\u00e9pargner \u00e0 la bonne place.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"563\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/communique_presse_particulier-1024x563.jpg\" alt=\"\" class=\"wp-image-88540\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/communique_presse_particulier-1024x563.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/communique_presse_particulier-300x165.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/communique_presse_particulier-768x422.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/communique_presse_particulier.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Des messages pour les employeurs responsables<\/strong><\/p>\n<p>Un volet de la campagne est consacr\u00e9 aux employeurs qui veulent se d\u00e9marquer, dans un march\u00e9 de l\u2019emploi tendu, en bonifiant la r\u00e9mun\u00e9ration de leurs employ\u00e9s gr\u00e2ce \u00e0 l\u2019\u00e9pargne de groupe \u00e0 Fondaction.<\/p>\n<p>Plus de 2\u2009000&nbsp;organisations au Qu\u00e9bec offrent \u00e0 leurs employ\u00e9s de cotiser \u00e0 un REER \u00e0&nbsp;Fondaction par retenue sur le salaire. Ils sont m\u00eame de plus en plus nombreux \u00e0 y ajouter une part de l\u2019employeur pour bonifier la r\u00e9mun\u00e9ration des salari\u00e9s participants de jusqu\u2019\u00e0 113&nbsp;%.<\/p>\n<p>Enti\u00e8rement num\u00e9rique et orchestr\u00e9e par Touch\u00e9\u2009!, la campagne sera essentiellement d\u00e9ploy\u00e9e dans des m\u00e9dias qu\u00e9b\u00e9cois, selon l\u2019approche d\u2019achat local privil\u00e9gi\u00e9e par Fondaction.<\/p>\n<p><em>Note l\u00e9gale :<\/em><\/p>\n<p><em>La propri\u00e9t\u00e9 des actions d\u2019un fonds d\u2019investissement donne lieu \u00e0 des frais permanents. Les actions de Fondaction ne sont pas garanties; il s\u2019agit d\u2019un placement dont la valeur et le rendement fluctuent, et son rendement pass\u00e9 n\u2019est pas indicatif de son rendement futur. Avant d\u2019investir, veuillez consulter le prospectus au\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.fondaction.com%2Fprospectus.php&amp;data=04%7C01%7CMDesormiers%40lapresse.ca%7Cf6121bad957e42fbad5c08d99fdaada5%7C22aaf3d3a6c340dbb885d8aa11b00656%7C0%7C0%7C637716585084946280%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;sdata=evWqB8VmClVlZBA%2FgNnjHrVOhPvmqPJrfw1hkvH1kA0%3D&amp;reserved=0\" target=\"_blank\">fondaction.com\/prospectus.php<\/a>.<\/em><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88536\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/fondaction-lance-sa-nouvelle-campagne-publicitaire-avoir-lepargne-a-la-bonne-place\/\"  data-item_title=\"Fondaction lance sa nouvelle campagne publicitaire : \u00ab Avoir l\u2019\u00e9pargne \u00e0 la bonne place ! 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