{"id":88542,"date":"2021-11-14T04:22:07","date_gmt":"2021-11-14T09:22:07","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88542"},"modified":"2021-11-14T04:22:12","modified_gmt":"2021-11-14T09:22:12","slug":"tank-worldwide-sassocie-a-gsk-a-loccasion-de-la-journee-mondiale-de-la-pneumonie","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tank-worldwide-sassocie-a-gsk-a-loccasion-de-la-journee-mondiale-de-la-pneumonie\/","title":{"rendered":"TANK Worldwide s\u2019associe \u00e0 GSK \u00e0 l\u2019occasion de la Journ\u00e9e mondiale de la pneumonie"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"571\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/image002-1-1024x571.png\" alt=\"\" class=\"wp-image-88544\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/image002-1-1024x571.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/image002-1-300x167.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/image002-1-768x428.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/image002-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>11 novembre 2021<\/p>\n<p><strong>Pour la Journ\u00e9e mondiale de la pneumonie, l\u2019agence de communication cr\u00e9ative TANK WW et son partenaire GSK (GlaxoSmithKline) lancent une campagne de sensibilisation sur une maladie qui fait des centaines de milliers de victimes chez les enfants chaque ann\u00e9e.<\/strong><\/p>\n<p>Cette campagne se concentre sur un fait choquant : toutes les 47 secondes, un enfant meurt d\u2019une pneumonie.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"World Pneumonia Day and GSK\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/iqkmFhhsGN8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Pour la plupart des gens, 47 secondes sont si vite pass\u00e9es qu\u2019elles ne signifient rien. Pour le parent d\u2019un enfant qui a contract\u00e9 la pneumonie, chaque seconde est cruciale et chaque souffle pourrait \u00eatre le dernier.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Lorsqu\u2019une vid\u00e9o de 47 secondes a le potentiel de sauver une vie, cela nous rappelle que la cr\u00e9ativit\u00e9 peut \u00eatre un outil puissant\u00a0\u00bb, mentionne Marty Martinez, Chef de la cr\u00e9ation chez TANK WW.<\/p>\n<\/blockquote>\n<p>Dans la semaine pr\u00e9c\u00e9dant la Journ\u00e9e mondiale de la pneumonie (12 novembre), GSK a lanc\u00e9 une campagne de sensibilisation produite par TANK WW et soutenue par Gavi, l\u2019Alliance du Vaccin, dans les principaux march\u00e9s d\u2019Afrique, d\u2019Am\u00e9rique latine et d\u2019Asie-Pacifique, o\u00f9 la pneumonie est la premi\u00e8re cause de mortalit\u00e9 chez les enfants de moins de cinq ans.<\/p>\n<p>La campagne se d\u00e9roulera surtout sur les r\u00e9seaux sociaux (Facebook, Instagram, YouTube) \u00e0 l\u2019aide de stories, d\u2019infographies et de banni\u00e8res qui m\u00e8neront \u00e0 une vid\u00e9o d\u2019information\u00a0de 47\u00a0secondes visant \u00e0 \u00e9duquer les parents sur la maladie et les fa\u00e7ons de la pr\u00e9venir. La campagne culminera \u00e0 la Journ\u00e9e mondiale de la pneumonie, o\u00f9 des influenceurs du Nig\u00e9ria et\u00a0du Kenya publieront leurs propres vid\u00e9os de 47 secondes en utilisant le mot-clic 47sAgainstPneumonia pour encourager les parents \u00e0 s\u2019informer sur cette maladie \u00e9vitable.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88542\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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