{"id":88663,"date":"2021-11-19T14:37:33","date_gmt":"2021-11-19T19:37:33","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88663"},"modified":"2021-11-19T14:37:37","modified_gmt":"2021-11-19T19:37:37","slug":"sid-lee-signe-le-trophee-le-film-annuel-du-temps-des-fetes-diga","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-signe-le-trophee-le-film-annuel-du-temps-des-fetes-diga\/","title":{"rendered":"Sid Lee signe \u00ab\u00a0Le Troph\u00e9e\u00a0\u00bb, le film annuel du temps des F\u00eates d&rsquo;IGA"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/IGA_SidLee_Visuel3-1024x576.jpg\" alt=\"\" class=\"wp-image-88664\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/IGA_SidLee_Visuel3-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/IGA_SidLee_Visuel3-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/IGA_SidLee_Visuel3-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/IGA_SidLee_Visuel3-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/IGA_SidLee_Visuel3.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>19 novembre 2021<\/p>\n<p><strong>Pour la 4e ann\u00e9e cons\u00e9cutive, IGA lance son petit film du temps des F\u00eates. Une histoire d\u2019espoir, de complicit\u00e9 retrouv\u00e9e et de partage de passions intitul\u00e9e Le Troph\u00e9e et imagin\u00e9e par l\u2019agence cr\u00e9ative Sid Lee.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Les clients l\u2019attendent et nos marchands aussi! \u00bb, s\u2019exclame Caroline Duhamel, directrice marketing IGA. Depuis le d\u00e9but, l\u2019objectif de cette tradition est de prendre un pas de recul et d\u2019offrir une pause bienvenue aux gens. Une offensive souhaitant rejoindre \u00e9motionnellement le public et redonner \u00e0 la communaut\u00e9 en cette p\u00e9riode de r\u00e9jouissances. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le Troph\u00e9e: Un petit film de No\u00ebl par IGA \ud83c\udfd2 \ud83c\udf70 \ud83c\udfc6\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/4iUH2IGD84w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Cette ann\u00e9e, un nouvel ingr\u00e9dient s\u2019ajoute \u00e0 la trame narrative du court m\u00e9trage : l\u2019amour du hockey, qui sert ici de liant interg\u00e9n\u00e9rationnel. Pour chaque partage du conte sur les r\u00e9seaux sociaux, IGA remettra 1 $* \u00e0 l\u2019\u00e9dition montr\u00e9alaise de la F\u00eate du hockey f\u00e9minin de la Banque Scotia, qui se tiendra en 2022 au Qu\u00e9bec pour la premi\u00e8re fois. Cet \u00e9v\u00e9nement de la Banque Scotia vise \u00e0 rendre accessible la pratique du hockey chez les jeunes filles en leur permettant d\u2019acqu\u00e9rir de pr\u00e9cieuses connaissances qui leur serviront sur la glace comme dans la vie.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>L\u2019association entre le sport, la bouffe et la famille est au c\u0153ur de l\u2019implication d\u2019IGA, tant au niveau des grandes commandites qu\u2019au niveau local par le soutien ind\u00e9fectible des marchands dans leur communaut\u00e9 \u00bb, ajoute-t-elle.<\/p>\n<\/blockquote>\n<p>L\u2019animation est l\u2019\u0153uvre de Mathematic Studio et la trame sonore est sign\u00e9e Circonflex. Encore une fois, le processus de sc\u00e9narisation a fait appel aux artisanes et artisans de Sid Lee, toutes disciplines<br \/>confondues.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Le conte des F\u00eates d\u2019IGA, c\u2019est non seulement une tradition qui est attendue, mais surtout, c\u2019est une opportunit\u00e9 de r\u00e9aliser une cr\u00e9ation d\u2019envergure, \u00e0 mi-chemin entre la publicit\u00e9 et le cin\u00e9ma \u00bb, raconte Mathieu Bouillon, concepteur-r\u00e9dacteur chez Sid Lee (et co-id\u00e9ateur de l\u2019histoire Le Troph\u00e9e.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Chez Sid Lee, qu\u2019on travaille aux finances ou \u00e0 la cr\u00e9ation, tout le monde a sa chance de proposer une histoire, en vue de d\u00e9nicher la meilleure et de s\u2019y rallier \u00bb, ajoute Miriam Rondeau, directrice artistique chez Sid Lee et co-id\u00e9atrice de l\u2019histoire Le Troph\u00e9e.<\/p>\n<\/blockquote>\n<p>Le Troph\u00e9e d\u2019IGA sera d\u00e9ploy\u00e9 en fran\u00e7ais et en anglais jusqu\u2019au 1er janvier 2022 \u00e0 la t\u00e9l\u00e9vision, sur le web et sur les plateformes sociales.<\/p>\n<p>Cr\u00e9dits<\/p>\n<ul>\n<li>Client : IGA (Sobeys) : Carl Pichette, Caroline Duhamel, Fr\u00e9d\u00e9rique Cyr-Labrie, David Audet-Simard, Karine Lebel<\/li>\n<li>Agence : Sid Lee<\/li>\n<li>Directeur de cr\u00e9ation : Alex Bernier<\/li>\n<li>\u00c9quipe de cr\u00e9ation : Miriam Rondeau, Mathieu Bouillon, Julie Desrochers, Pascal Gagnon, Kristina Campbell, Andr\u00e9ane Voyer, Sarah Lemire<\/li>\n<li>Production : Joannie Tellier, Magali Loiselle, Marie-Christine Toupin, Carolyne Goyette<\/li>\n<li>Strat\u00e9gie : Pauline Rosen, Gonzague Mulot<\/li>\n<li>Vice-pr\u00e9sidente service-conseil : Genevi\u00e8ve Boulanger<\/li>\n<li>Directrice groupe service-conseil : Ariane Poitras<\/li>\n<li>\u00c9quipe service-conseil : Catherine Savoie, Judith Dupuis<\/li>\n<li>Production 3D : Mathematic<\/li>\n<li>R\u00e9alisation : Bertrand Bey, Marie-Julie Dallaire<\/li>\n<li>Production : Alexandre Pagot, Guillaume Audibet<\/li>\n<li>Directeur de production : J\u00e9r\u00e9my Dumetre<\/li>\n<li>Charg\u00e9 de production : Mathieu Taggart<\/li>\n<li>CG Superviseur : Martin Trepeau<\/li>\n<li>Audio &amp; musique: Circonflex<\/li>\n<li>Musique : Maxime Barzel, Olivier Girard, Paul-\u00c9tienne C\u00f4t\u00e9<\/li>\n<li>Sound design : Pierre-Hugues Rondeau<\/li>\n<li>Mix : Dominic Cabana<\/li>\n<li>M\u00e9dia : Carat<\/li>\n<li>Direction de comptes : Maryse Archambault<\/li>\n<li>Superviseure m\u00e9dia : Annie Forget<\/li>\n<li>Achat m\u00e9dia : Nathalie Bilodeau<\/li>\n<li>Superviseur num\u00e9rique : Simon Garneau<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88663\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-signe-le-trophee-le-film-annuel-du-temps-des-fetes-diga\/\"  data-item_title=\"Sid Lee signe &quot;Le Troph\u00e9e&quot;, le film annuel du temps des F\u00eates d&#039;IGA\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/IGA_SidLee_Visuel3-1024x576.jpg\"  data-item_date=\"2021-11-19T14:37:33-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour la 4e ann\u00e9e cons\u00e9cutive, IGA lance son petit film du temps des F\u00eates. Une histoire d\u2019espoir, de complicit\u00e9 retrouv\u00e9e et de partage de passions intitul\u00e9e Le Troph\u00e9e et imagin\u00e9e par l\u2019agence cr\u00e9ative Sid Lee.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88663\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-signe-le-trophee-le-film-annuel-du-temps-des-fetes-diga\/\"  data-item_title=\"Sid Lee signe &quot;Le Troph\u00e9e&quot;, le film annuel du temps des F\u00eates d&#039;IGA\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/IGA_SidLee_Visuel3-1024x576.jpg\"  data-item_date=\"2021-11-19T14:37:33-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":88664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[534,1176,1488,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88663"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=88663"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88663\/revisions"}],"predecessor-version":[{"id":88665,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88663\/revisions\/88665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/88664"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=88663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=88663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=88663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}