{"id":88666,"date":"2021-11-19T13:38:00","date_gmt":"2021-11-19T18:38:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88666"},"modified":"2021-11-19T14:41:43","modified_gmt":"2021-11-19T19:41:43","slug":"la-fatigue-frappe-fort-dans-une-nouvelle-campagne-publicitaire-de-la-saaq-signee-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-fatigue-frappe-fort-dans-une-nouvelle-campagne-publicitaire-de-la-saaq-signee-lg2\/","title":{"rendered":"La fatigue frappe fort dans une nouvelle campagne publicitaire de la SAAQ sign\u00e9e lg2"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"422\" height=\"233\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/422x233-SAAQ-placard-fatigue-FR.png\" alt=\"\" class=\"wp-image-88667\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/422x233-SAAQ-placard-fatigue-FR.png 422w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/422x233-SAAQ-placard-fatigue-FR-300x166.png 300w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/figure>\n<p>18 novembre 2021<\/p>\n<p><strong>Amorc\u00e9e cet \u00e9t\u00e9, la campagne \u00ab Arr\u00eatez-vous avant que la fatigue ne vous arr\u00eate \u00bb revient en force sur le web \u00e0 l\u2019aube du temps des F\u00eates, du 15 novembre au 5 d\u00e9cembre. <\/strong><\/p>\n<p>Mettant en sc\u00e8ne des conducteurs fatigu\u00e9s s\u2019endormant sur les airs d\u2019une berceuse bien connue, Fr\u00e8re Jacques, l\u2019agence de cr\u00e9ation lg2 transmet un message souvent sous-estim\u00e9 : la fatigue affecte les capacit\u00e9s lorsqu\u2019on conduit un v\u00e9hicule.<\/p>\n<p>Cette offensive communicationnelle touche plus sp\u00e9cifiquement le groupe des 16-24 ans, car il est surrepr\u00e9sent\u00e9 dans les accidents li\u00e9s \u00e0 la fatigue.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Karaok\u00e9 \u2013 Fr\u00e8re Jacques\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/pAHmNdbbuTk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Contrairement \u00e0 ce qu\u2019on pense, la fatigue au volant ne surgit pas seulement lors de longs trajets sur la route. Elle se pr\u00e9sente dans des situations quotidiennes : retour du travail, d\u00e9placement apr\u00e8s une longue p\u00e9riode d\u2019\u00e9tudes, etc. Notre publicit\u00e9 se veut donc un rappel que tout le monde est \u00e0 risque lorsque vient le temps de prendre le volant et que la fatigue se fait sentir.. La berceuse Fr\u00e8re Jacques est un air connu, mais le contexte dans lequel on l\u2019entend normalement cr\u00e9e un d\u00e9calage entre ce qu\u2019elle \u00e9voque et les cons\u00e9quences de la somnolence \u00bb, soutient Guillaume Bergeron, associ\u00e9 et concepteur-r\u00e9dacteur, lg2.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88666\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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--><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amorc\u00e9e cet \u00e9t\u00e9, la campagne \u00ab Arr\u00eatez-vous avant que la fatigue ne vous arr\u00eate \u00bb revient en force sur le web \u00e0 l\u2019aube du temps des F\u00eates, du 15 novembre au 5 d\u00e9cembre. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88666\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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