{"id":88791,"date":"2021-11-29T16:48:14","date_gmt":"2021-11-29T21:48:14","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88791"},"modified":"2021-11-29T16:48:19","modified_gmt":"2021-11-29T21:48:19","slug":"videotron-deballe-sa-nouvelle-campagne-des-fetes-signee-qolab","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/videotron-deballe-sa-nouvelle-campagne-des-fetes-signee-qolab\/","title":{"rendered":"Vid\u00e9otron d\u00e9balle sa nouvelle campagne des F\u00eates sign\u00e9e Qolab"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"492\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/videotron-1024x492.jpg\" alt=\"\" class=\"wp-image-88792\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/videotron-1024x492.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/videotron-300x144.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/videotron-768x369.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/videotron-1536x738.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/videotron.jpg 1651w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>29 novembre 2021<\/p>\n<p><strong>Vid\u00e9otron poursuit sur la lanc\u00e9e de sa signature de marque Connect\u00e9s serr\u00e9s, en proposant une toute nouvelle campagne \u00e0 l\u2019occasion du temps des F\u00eates. Sign\u00e9e Qolab, la campagne de marque int\u00e9gr\u00e9e rappelle aux familles d\u2019ici que Vid\u00e9otron est pr\u00e9sent chaque jour, au c\u0153ur de leur vie, pour faciliter les moments de bonheur.<\/strong><\/p>\n<p>Diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision et sur le web en novembre, d\u00e9cembre et janvier, la campagne est port\u00e9e par deux messages dans le ton et l\u2019humour propres \u00e0 Vid\u00e9otron, pr\u00e9sentant la technologie comme une force positive au service des Qu\u00e9b\u00e9cois. Le premier sc\u00e9nario illustre comment la technologie peut servir de pont entre les g\u00e9n\u00e9rations, alors que le deuxi\u00e8me fait la preuve que, contrairement aux id\u00e9es pr\u00e9con\u00e7ues, la technologie peut tr\u00e8s bien servir \u00e0 renforcer la coh\u00e9sion familiale.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Connect&amp;eacute;s serr&amp;eacute;s - Filtre\" src=\"https:\/\/player.vimeo.com\/video\/649682940?h=dc895d9075&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>On reconnait bien Vid\u00e9otron dans le ton et dans l\u2019approche, a affirm\u00e9 Chantal Querry, directrice g\u00e9n\u00e9rale marketing, croissance des revenus chez Vid\u00e9otron. C\u2019est en continuit\u00e9 avec la campagne de septembre, o\u00f9 la marque, \u00e0 travers ses produits, se positionne comme rassembleuse et bienveillante dans un contexte o\u00f9 la technologie nous rapproche de ceux qu\u2019on aime. Ce message est particuli\u00e8rement porteur en cette sortie de pand\u00e9mie et \u00e0 l\u2019arriv\u00e9e du temps des F\u00eates. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Connect&amp;eacute;s serr&amp;eacute;s - Filtre 15s\" src=\"https:\/\/player.vimeo.com\/video\/649679453?h=d027300a85&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Avec ce qu\u2019elle a b\u00e2ti au fil des ans, la marque peut se permettre de d\u00e9fier les limites du terrain de jeu avec des concepts audacieux et ancr\u00e9s dans nos rituels familiaux, a ajout\u00e9 Hugues Choquette, directeur principal, chef senior cr\u00e9ation chez Qolab. Chez Vid\u00e9otron, les bonnes histoires, c\u2019est aussi une tradition! \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Connect&amp;eacute;s serr&amp;eacute;s - Chalet\" src=\"https:\/\/player.vimeo.com\/video\/649685006?h=94c9081c65&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client : Vid\u00e9otron<\/li>\n<li>Agence : Qolab<\/li>\n<li>Direction de cr\u00e9ation : Hugues Choquette<\/li>\n<li>Cr\u00e9ation : Thimalay Sukhaseum et Antoine Becotte<\/li>\n<li>Service-conseil : Fanny Geist et Corinne Sevigny<\/li>\n<li>Strat\u00e9gie : R\u00e9jean Fortin<\/li>\n<li>Production : Genevi\u00e8ve Cayer<\/li>\n<li>R\u00e9alisateur : Mathieu Grimard<\/li>\n<li>Direction photo : Steve Danyluk<\/li>\n<li>Postproduction : MELS<\/li>\n<li>Musique : CULT<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88791\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/videotron-deballe-sa-nouvelle-campagne-des-fetes-signee-qolab\/\"  data-item_title=\"Vid\u00e9otron d\u00e9balle sa nouvelle campagne des F\u00eates sign\u00e9e Qolab\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/videotron-1024x492.jpg\"  data-item_date=\"2021-11-29T16:48:14-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vid\u00e9otron poursuit sur la lanc\u00e9e de sa signature de marque Connect\u00e9s serr\u00e9s, en proposant une toute nouvelle campagne \u00e0 l\u2019occasion du temps des F\u00eates. Sign\u00e9e Qolab, la campagne de marque int\u00e9gr\u00e9e rappelle aux familles d\u2019ici que Vid\u00e9otron est pr\u00e9sent chaque jour, au c\u0153ur de leur vie, pour faciliter les moments de bonheur.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88791\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/videotron-deballe-sa-nouvelle-campagne-des-fetes-signee-qolab\/\"  data-item_title=\"Vid\u00e9otron d\u00e9balle sa nouvelle campagne des F\u00eates sign\u00e9e Qolab\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/11\/videotron-1024x492.jpg\"  data-item_date=\"2021-11-29T16:48:14-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":88792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1176,380],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88791"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=88791"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88791\/revisions"}],"predecessor-version":[{"id":88793,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88791\/revisions\/88793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/88792"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=88791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=88791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=88791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}