{"id":88949,"date":"2021-12-07T15:16:10","date_gmt":"2021-12-07T20:16:10","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=88949"},"modified":"2021-12-07T15:16:13","modified_gmt":"2021-12-07T20:16:13","slug":"marie-lou-rancourt-nommee-planificatrice-strategique-chez-sgm","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/marie-lou-rancourt-nommee-planificatrice-strategique-chez-sgm\/","title":{"rendered":"Marie-Lou Rancourt nomm\u00e9e planificatrice strat\u00e9gique chez SGM"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/12\/unnamed-683x1024.jpg\" alt=\"\" class=\"wp-image-88950\" width=\"341\" height=\"511\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/12\/unnamed-683x1024.jpg 683w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/12\/unnamed-200x300.jpg 200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/12\/unnamed-768x1151.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/12\/unnamed-1025x1536.jpg 1025w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/12\/unnamed-1367x2048.jpg 1367w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/12\/unnamed-scaled.jpg 1709w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/figure>\n<\/div>\n<p>7 d\u00e9cembre 2021<\/p>\n<p><strong>Sonia Gagnon, fondatrice et PDG de\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/sgmagence.com\/\" target=\"_blank\">SGM<\/a>, nomme\u00a0Marie-Lou Rancourt\u00a0\u00e0 titre de planificatrice strat\u00e9gique, une \u00e9volution naturelle au sein de la compagnie. L\u2019expertise en design de service et d\u2019exp\u00e9rience client de\u00a0SGM\u00a0n\u2019a aucun secret pour\u00a0Marie-Lou Rancourt\u00a0puisqu\u2019elle contribue \u00e0 la croissance de l\u2019entreprise depuis 2007.<\/strong><\/p>\n<p>Avec plus de 20 ans d\u2019exp\u00e9rience en communication-marketing et une ma\u00eetrise en sociologie de l\u2019Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al (UQAM),\u00a0Marie-Lou Rancourt\u00a0a touch\u00e9 \u00e0 plusieurs domaines : recherche, gestion, r\u00e9daction, d\u00e9marchage, mais aussi conseil et strat\u00e9gie, deux secteurs auxquels elle va particuli\u00e8rement se consacrer dans le cadre de son nouveau mandat.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Chez\u00a0SGM, notre force repose sur notre capacit\u00e9 \u00e0 identifier les opportunit\u00e9s de march\u00e9, les tendances et les comportements des consommateurs. Cela fait pr\u00e8s de 20 ans que nous en faisons notre expertise, et\u00a0Marie-Lou Rancourt\u00a0travaille avec nous pratiquement depuis le d\u00e9but. Je suis tr\u00e8s heureuse de la voir toujours \u00e9voluer au sein de l\u2019entreprise. Sa capacit\u00e9 \u00e0 mener ses projets avec beaucoup de rigueur et d\u2019\u00e9coute et \u00e0 identifier des solutions concr\u00e8tes face aux d\u00e9fis est un r\u00e9el atout pour notre \u00e9quipe. \u00bb, explique\u00a0Sonia Gagnon.<\/p>\n<\/blockquote>\n<p><strong>Un parcours riche au sein de l\u2019entreprise<\/strong><\/p>\n<p>Depuis son arriv\u00e9e chez SGM,\u00a0Marie-Lou Rancourt\u00a0a occup\u00e9 plusieurs postes avant d\u2019exercer les fonctions de directrice du d\u00e9veloppement commercial, ces quatre derni\u00e8res ann\u00e9es. Son \u00e9volution vers le poste de planificatrice strat\u00e9gique est toute naturelle et suit une structuration organique du d\u00e9partement strat\u00e9gique en pleine croissance.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Je suis tr\u00e8s fi\u00e8re de participer activement \u00e0 l\u2019\u00e9volution de\u00a0SGM, une entreprise prim\u00e9e et aujourd\u2019hui reconnue en marketing et en\u00a0<em>design thinking<\/em>. De voir la qualit\u00e9 et la diversit\u00e9 des projets sur lesquels nous travaillons m\u2019enchante. Je crois sinc\u00e8rement que les approches centr\u00e9es sur l\u2019humain cr\u00e9ent de la valeur sur tous les plans, car elles permettent aux organisations de se d\u00e9marquer en offrant des installations, des exp\u00e9riences et des services pertinents pour les communaut\u00e9s. En tant que planificatrice strat\u00e9gique, c\u2019est tr\u00e8s stimulant de sentir que l\u2019on a un impact positif dans la vie des gens \u00bb, mentionne-t-elle.<\/p>\n<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88949\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/marie-lou-rancourt-nommee-planificatrice-strategique-chez-sgm\/\"  data-item_title=\"Marie-Lou Rancourt nomm\u00e9e planificatrice strat\u00e9gique chez SGM\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/12\/unnamed-683x1024.jpg\"  data-item_date=\"2021-12-07T15:16:10-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sonia Gagnon, fondatrice et PDG de SGM, nomme Marie-Lou Rancourt \u00e0 titre de planificatrice strat\u00e9gique, une \u00e9volution naturelle au sein de la compagnie. L\u2019expertise en design de service et d\u2019exp\u00e9rience client de SGM n\u2019a aucun secret pour Marie-Lou Rancourt puisqu\u2019elle contribue \u00e0 la croissance de l\u2019entreprise depuis 2007.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_88949\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/marie-lou-rancourt-nommee-planificatrice-strategique-chez-sgm\/\"  data-item_title=\"Marie-Lou Rancourt nomm\u00e9e planificatrice strat\u00e9gique chez SGM\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/12\/unnamed-683x1024.jpg\"  data-item_date=\"2021-12-07T15:16:10-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":88950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176,225],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88949"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=88949"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88949\/revisions"}],"predecessor-version":[{"id":88951,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/88949\/revisions\/88951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/88950"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=88949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=88949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=88949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}