{"id":89207,"date":"2022-01-05T08:17:00","date_gmt":"2022-01-05T13:17:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=89207"},"modified":"2022-01-06T08:20:08","modified_gmt":"2022-01-06T13:20:08","slug":"nouvelle-collaboration-entre-lopera-de-montreal-et-glo","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelle-collaboration-entre-lopera-de-montreal-et-glo\/","title":{"rendered":"Nouvelle collaboration entre l\u2019Op\u00e9ra de Montr\u00e9al et GLO"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/Visuel-Ope\u0301ra--1024x1024.png\" alt=\"\" class=\"wp-image-89208\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/Visuel-Ope\u0301ra--1024x1024.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/Visuel-Ope\u0301ra--300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/Visuel-Ope\u0301ra--150x150.png 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/Visuel-Ope\u0301ra--768x768.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/Visuel-Ope\u0301ra--144x144.png 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/Visuel-Ope\u0301ra-.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>5 janvier 2021<\/p>\n<p><strong>Pour sa 42e saison, l\u2019Op\u00e9ra de Montr\u00e9al a fait appel \u00e0 l\u2019agence GLO afin d\u2019optimiser la d\u00e9couvrabilit\u00e9 de ses diff\u00e9rentes productions. Cette saison-ci, c\u2019est La Traviata de Verdi, La beaut\u00e9 du monde de Bilodeau et Bouchard, ainsi que La fl\u00fbte enchant\u00e9e de Mozart qui sont \u00e0 l\u2019affiche.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous avons eu la chance d\u2019obtenir une importante subvention du Minist\u00e8re de la Culture et des Communications dans le cadre de l\u2019initiative Ambitions Num\u00e9riques. Cette derni\u00e8re s\u2019inscrit dans notre volont\u00e9 ferme d\u2019explorer en profondeur les diverses formes de diffusion sur le web, la d\u00e9couvrabilit\u00e9 de l\u2019Op\u00e9ra en ligne ainsi que les partenariats locaux et internationaux potentiels,\u00bb avance Catherine Gentilcore, directrice du marketing et des communications de l\u2019Op\u00e9ra de Montr\u00e9al.<\/p>\n<\/blockquote>\n<p>Ce lieu culturel de renom a plus de 1040 productions \u00e0 son actif. Se positionnant comme catalyseur de la cr\u00e9ativit\u00e9 artistique et de la rel\u00e8ve lyrique, l\u2019Op\u00e9ra se d\u00e9marque par son programme de perfectionnement pour jeunes chanteurs et par son engagement dans la communaut\u00e9. <\/p>\n<p>GLO travaille \u00e0 mettre de l\u2019avant les diff\u00e9rents spectacles, les promotions, mais aussi les offres d\u2019abonnement de l\u2019organisation. Des campagnes num\u00e9riques sur les r\u00e9seaux sociaux sont notamment d\u00e9ploy\u00e9es, ainsi que des annonces textuelles et Discovery sont d\u00e9velopp\u00e9es pour Google Ads.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est une tr\u00e8s belle collaboration que nous avons avec l\u2019\u00e9quipe des communications et du marketing de l\u2019Op\u00e9ra. Nous avons trouv\u00e9 un \u00e9quilibre int\u00e9ressant entre nos forces. \u00c7a rend la collaboration enrichissante.\u00bb mentionne V\u00e9ronique Harkins, conseill\u00e8re en marketing num\u00e9rique chez GLO.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_89207\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelle-collaboration-entre-lopera-de-montreal-et-glo\/\"  data-item_title=\"Nouvelle collaboration entre l\u2019Op\u00e9ra de Montr\u00e9al et GLO\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/Visuel-Ope\u0301ra--1024x1024.png\"  data-item_date=\"2022-01-05T08:17:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour sa 42e saison, l\u2019Op\u00e9ra de Montr\u00e9al a fait appel \u00e0 l\u2019agence GLO afin d\u2019optimiser la d\u00e9couvrabilit\u00e9 de ses diff\u00e9rentes productions. Cette saison-ci, c\u2019est La Traviata de Verdi, La beaut\u00e9 du monde de Bilodeau et Bouchard, ainsi que La fl\u00fbte enchant\u00e9e de Mozart qui sont \u00e0 l\u2019affiche.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_89207\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelle-collaboration-entre-lopera-de-montreal-et-glo\/\"  data-item_title=\"Nouvelle collaboration entre l\u2019Op\u00e9ra de Montr\u00e9al et GLO\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/Visuel-Ope\u0301ra--1024x1024.png\"  data-item_date=\"2022-01-05T08:17:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":89208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[928,206,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/89207"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=89207"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/89207\/revisions"}],"predecessor-version":[{"id":89209,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/89207\/revisions\/89209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/89208"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=89207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=89207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=89207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}