{"id":89292,"date":"2022-01-12T17:37:25","date_gmt":"2022-01-12T22:37:25","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=89292"},"modified":"2022-01-12T17:37:29","modified_gmt":"2022-01-12T22:37:29","slug":"vibrant-marketing-fait-briller-les-constellations-des-tannants-de-la-fondation-de-lhopital-de-montreal-pour-enfants","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/vibrant-marketing-fait-briller-les-constellations-des-tannants-de-la-fondation-de-lhopital-de-montreal-pour-enfants\/","title":{"rendered":"VIBRANT Marketing fait briller les Constellations des tannants de la Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"640\" height=\"334\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/image001.jpg\" alt=\"\" class=\"wp-image-89293\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/image001.jpg 640w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/image001-300x157.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<p>11 janvier 2022<\/p>\n<p><strong>La firme nord-am\u00e9ricaine de marketing commerciale\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/vibrant.marketing\/fr\/\" target=\"_blank\">VIBRANT<\/a>\u00a0vient d\u2019annoncer qu\u2019elle a \u00e9t\u00e9 mandat\u00e9e par la\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/fondationduchildren.com\/fr\/\" target=\"_blank\">Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants (le Children)<\/a>\u00a0pour l\u2019\u00e9laboration de la strat\u00e9gie, des cr\u00e9ations publicitaires et de la conception exp\u00e9rientielle de la campagne Les constellations des tannants.<\/strong><\/p>\n<p>Afin de faire rayonner cette campagne, VIBRANT a d\u00e9velopp\u00e9 plusieurs outils qui ont permis de:<\/p>\n<p>&#8211; Maximiser la visibilit\u00e9 de la Fondation du Children dans les m\u00e9dias traditionnels et sur les r\u00e9seaux sociaux;<\/p>\n<p>&#8211; Concevoir une campagne de dons hors du commun pour les enfants malades et les familles qui passeront les f\u00eates \u00e0 l\u2019H\u00f4pital;<\/p>\n<p>&#8211; Optimiser la valeur des dons amass\u00e9s.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Il est tellement gratifiant pour nous de contribuer \u00e0 cette cause. C\u2019est un honneur d\u2019avoir \u00e9t\u00e9 s\u00e9lectionn\u00e9 par la Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants afin de mettre notre savoir-faire, notre cr\u00e9ativit\u00e9 et notre passion \u00e0 profit pour ce projet qui vise \u00e0 offrir \u00e0 l\u2019h\u00f4pital la souplesse d\u2019un financement direct l\u00e0 o\u00f9 les besoins sont les plus urgents \u00bb, commente\u00a0\u00c9ric Brouillet, pr\u00e9sident de VIBRANT.<\/p>\n<\/blockquote>\n<p>La campagne Les constellations des tannants s\u2019est tenu du 2 au 31 d\u00e9cembre dernier. L\u2019impact collectif de la g\u00e9n\u00e9rosit\u00e9 des donateurs \u00e9tait visible chaque soir alors que les constellations devenaient de plus en plus brillantes sur le mur ext\u00e9rieur arri\u00e8re du Children. Les constellations se retrouvaient \u00e9galement en ligne, \u00e9voluant dans leur univers c\u00e9leste et interagissant les unes avec les autres dans un \u00e9blouissant spectacle de mouvement et de lumi\u00e8re.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette initiative de collecte de fonds, la premi\u00e8re du genre, a enchant\u00e9 les Qu\u00e9b\u00e9cois, petits et grands \u00bb, d\u00e9clare\u00a0Ren\u00e9e V\u00e9zina, pr\u00e9sidente de la Fondation du Children.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_89292\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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