{"id":89366,"date":"2022-01-18T17:29:50","date_gmt":"2022-01-18T22:29:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=89366"},"modified":"2022-01-18T17:29:52","modified_gmt":"2022-01-18T22:29:52","slug":"une-publicite-nouveau-genre-pour-maxi-en-collaboration-avec-lg2-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-publicite-nouveau-genre-pour-maxi-en-collaboration-avec-lg2-montreal\/","title":{"rendered":"Une publicit\u00e9 nouveau genre pour Maxi en collaboration avec lg2 Montr\u00e9al"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"450\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/martin-matte-1024x450.jpg\" alt=\"\" class=\"wp-image-89368\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/martin-matte-1024x450.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/martin-matte-300x132.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/martin-matte-768x338.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/martin-matte.jpg 1048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>19 janvier 2021<\/p>\n<p><strong>Maxi commence l\u2019ann\u00e9e avec une nouvelle offensive o\u00f9 la fra\u00eecheur des produits est mise en sc\u00e8ne par son porte-parole de longue date Martin Matte, rebaptis\u00e9 Marty Matty pour l\u2019occasion. Loin des sc\u00e9narios auxquels le public a \u00e9t\u00e9 habitu\u00e9, la banni\u00e8re qu\u00e9b\u00e9coise se lance dans un pastiche de publicit\u00e9s l\u00e9ch\u00e9es de designers et cr\u00e9ateurs de parfums.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Maxi, c\u2019est bien plus qu\u2019une \u00e9picerie o\u00f9 les bas prix sont garantis : notre d\u00e9sir est de d\u00e9montrer aux consommateurs qu\u2019il est tout \u00e0 fait possible de joindre qualit\u00e9 et, surtout, fra\u00eecheur, au profit de leur portefeuille \u00bb, d\u00e9clare \u00c9lise Vaillancourt, Directrice Principale Marketing, Escompte, Maxi.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Nous faisons partie du quotidien des Qu\u00e9b\u00e9cois et c\u2019est plus qu\u2019une fiert\u00e9 de leur rappeler que Maxi leur offre les meilleurs produits frais \u00e0 bas prix, et ce, par le biais de messages toujours plus fous et divertissants les uns que les autres. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Maxi - Parfum de fra\u00eecheur\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/R4w6MFwYIK4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>La fra\u00eecheur, ce n\u2019est pas une mince affaire pour Maxi. Sur un fond noir et blanc et une trame musicale qui empruntent l\u2019esth\u00e9tique et les clich\u00e9s des publicit\u00e9s de parfums, Maxi rappelle que garnir les tablettes de produits de qualit\u00e9, c\u2019est du s\u00e9rieux.<\/p>\n<p>Le porte-parole de la banni\u00e8re, Marty Matty, n\u2019a d\u2019ailleurs pas h\u00e9sit\u00e9 \u00e0 se v\u00eatir de ses plus beaux habits griff\u00e9s (litt\u00e9ralement) pour plonger dans l\u2019oc\u00e9an, explorer la for\u00eat et r\u00e9colter \u00e0 m\u00eame les champs. Les Coco Chanel et Christian Dior de ce monde ne peuvent arriver \u00e0 la cheville du parfum de fra\u00eecheur de Maxi, du moins pas quand il est question de livrer la marchandise.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_89366\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-publicite-nouveau-genre-pour-maxi-en-collaboration-avec-lg2-montreal\/\"  data-item_title=\"Une publicit\u00e9 nouveau genre pour Maxi en collaboration avec lg2 Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/martin-matte-1024x450.jpg\"  data-item_date=\"2022-01-18T17:29:50-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maxi commence l\u2019ann\u00e9e avec une nouvelle offensive o\u00f9 la fra\u00eecheur des produits est mise en sc\u00e8ne par son porte-parole de longue date Martin Matte, rebaptis\u00e9 Marty Matty pour l\u2019occasion. Loin des sc\u00e9narios auxquels le public a \u00e9t\u00e9 habitu\u00e9, la banni\u00e8re qu\u00e9b\u00e9coise se lance dans un pastiche de publicit\u00e9s l\u00e9ch\u00e9es de designers et cr\u00e9ateurs de parfums.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_89366\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-publicite-nouveau-genre-pour-maxi-en-collaboration-avec-lg2-montreal\/\"  data-item_title=\"Une publicit\u00e9 nouveau genre pour Maxi en collaboration avec lg2 Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/martin-matte-1024x450.jpg\"  data-item_date=\"2022-01-18T17:29:50-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":89368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[227,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/89366"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=89366"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/89366\/revisions"}],"predecessor-version":[{"id":89369,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/89366\/revisions\/89369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/89368"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=89366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=89366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=89366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}