{"id":89447,"date":"2022-01-25T10:32:59","date_gmt":"2022-01-25T15:32:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=89447"},"modified":"2022-01-25T10:33:02","modified_gmt":"2022-01-25T15:33:02","slug":"omg-canada-lance-sonar-sa-nouvelle-solution-de-mesure-dimpact-publicitaire-pour-les-annonceurs","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/omg-canada-lance-sonar-sa-nouvelle-solution-de-mesure-dimpact-publicitaire-pour-les-annonceurs\/","title":{"rendered":"OMG Canada lance SONAR, sa nouvelle solution de mesure d\u2019impact publicitaire pour les annonceurs"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"770\" height=\"513\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/OMG-new-logo.jpg\" alt=\"\" class=\"wp-image-89448\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/OMG-new-logo.jpg 770w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/OMG-new-logo-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/OMG-new-logo-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/01\/OMG-new-logo-272x182.jpg 272w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n<p>25 janvier 2022<\/p>\n<p><strong>Omnicom Media Group Canada (OMG) lance SONAR, un outil qui permettra aux sp\u00e9cialistes du marketing de mesurer l&rsquo;impact publicitaire de leur marque sur toutes les plateformes.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous voulions r\u00e9soudre un probl\u00e8me r\u00e9current pour les annonceurs \u00bb, a d\u00e9clar\u00e9 Jean-Fran\u00e7ois Bourdeau, directeur du Marketing Science chez OMG Montr\u00e9al. \u00ab\u00a0De nombreux outils existants, tels que les sondages par panel et les solutions bas\u00e9es sur des plateformes, sont excellents, mais il existe g\u00e9n\u00e9ralement des lacunes dans la mesure de nos objectifs de plus en plus sp\u00e9cifiques ou dans l&rsquo;acc\u00e8s rapide aux informations. SONAR r\u00e9sout les deux probl\u00e8mes en \u00e9tant agnostique sur toutes les plateformes et tous les formats de m\u00e9dias tout en \u00e9tant cl\u00e9 en main pour les clients.\u00a0\u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes ravis de voir OMG proposer cette solution bas\u00e9e sur Google Cloud aux annonceurs canadiens\u00a0\u00bb, a d\u00e9clar\u00e9 Matt Walton, responsable de l&rsquo;analyse et des informations chez Google Canada. \u00ab\u00a0SONAR est un excellent exemple de solution de mesure de marque omnicanal qui aide les marques \u00e0 comprendre l&rsquo;impact de leur publicit\u00e9 sur le march\u00e9.\u00a0\u00bb<\/p>\n<\/blockquote>\n<p>SONAR fonctionne en r\u00e9coltant des donn\u00e9es de sondage anonymes et personnalis\u00e9es qui suivent le rappel des messages d\u2019une campagne. SONAR peut \u00eatre utilis\u00e9 pour suivre les indicateurs sur des publics-cibles tr\u00e8s larges ou tr\u00e8s niches, et ce, sur toutes les plateformes de m\u00e9dias num\u00e9riques et traditionnels. Enfin, les donn\u00e9es SONAR peuvent \u00e9galement \u00eatre transf\u00e9r\u00e9es directement dans Omni, la plateforme de planification et d\u2019activation d&rsquo;OMG.<\/p>\n<p>Cette int\u00e9gration permet aux \u00e9quipes de toutes les agences du r\u00e9seau, y compris Touch\u00e9!, OMD, PHD et Hearts &amp; Science, d\u2019optimiser les strat\u00e9gies m\u00e9dias de leurs clients.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Omni est l&rsquo;endroit o\u00f9 les donn\u00e9es deviennent vraiment puissantes, car nous pouvons les utiliser pour cr\u00e9er un tout nouveau niveau d&rsquo;informations pour la cr\u00e9ation d\u2019audiences. \u00bb dit Bourdeau, ajoutant que plusieurs clients OMG \u00e0 travers les agences du r\u00e9seau ont d\u00e9j\u00e0 commenc\u00e9 \u00e0 tirer parti de l&rsquo;outil.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  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