{"id":89752,"date":"2022-02-15T16:27:56","date_gmt":"2022-02-15T21:27:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=89752"},"modified":"2022-02-15T16:27:59","modified_gmt":"2022-02-15T21:27:59","slug":"la-presse-annonce-le-retour-du-concours-publicitaire-tactil","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-presse-annonce-le-retour-du-concours-publicitaire-tactil\/","title":{"rendered":"La Presse annonce le retour du concours publicitaire TACTIL"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"439\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/02\/image005-1024x439.png\" alt=\"\" class=\"wp-image-89753\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/02\/image005-1024x439.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/02\/image005-300x129.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/02\/image005-768x329.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/02\/image005-1536x658.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/02\/image005-2048x877.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>15 f\u00e9vrier 2022<\/p>\n<p><strong>La Presse\u00a0vient d\u2019annoncer le retour de\u00a0TACTIL, son prestigieux concours publicitaire mis sur pied pour souligner la cr\u00e9ativit\u00e9 des acteurs de l\u2019industrie de la publicit\u00e9 et du marketing. Ces derniers sont invit\u00e9s \u00e0 soumettre des pi\u00e8ces dans deux cat\u00e9gories distinctes : les publicit\u00e9s interactives (HTML) et le contenu de marque (XTRA).<\/strong><\/p>\n<p><strong>Inscription simple et gratuite<\/strong><\/p>\n<p>La p\u00e9riode d\u2019inscription d\u00e9bute aujourd\u2019hui et se poursuivra jusqu\u2019\u00e0 minuit le vendredi, 22 avril 2022. Les pi\u00e8ces soumises devront avoir \u00e9t\u00e9 publi\u00e9es dans La Presse+ entre le 1er janvier et le 31 d\u00e9cembre 2021.<\/p>\n<p>TACTIL est ouvert \u00e0 tous les cr\u00e9ateurs de publicit\u00e9s interactives ou de contenu de marque parus dans La Presse+ en 2021. Les \u00e9l\u00e9ments soumis peuvent \u00eatre l\u2019\u0153uvre d\u2019agences, d\u2019annonceurs ou de pigistes. Un m\u00eame participant peut pr\u00e9senter jusqu\u2019\u00e0 cinq (5) pi\u00e8ces par cat\u00e9gorie au concours. Pour vous inscrire, ou pour obtenir plus d\u2019information, consultez :&nbsp;<a href=\"https:\/\/publicite.lapresse.ca\/concourstactil\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/publicite.lapresse.ca\/concourstactil\/index.html<\/a><\/p>\n<p><strong>Liste des prix d\u00e9cern\u00e9s<\/strong><\/p>\n<p>Les participants de chacune des cat\u00e9gories courent la chance de remporter les prix suivants :<\/p>\n<p>Cat\u00e9gorie Publicit\u00e9 interactive (HTML)<\/p>\n<p>Trois iPad Pro accompagn\u00e9s de trois Apple Pencil et une campagne m\u00e9dia de 15 000 $ sur les plateformes de La Presse pour l\u2019\u00e9quipe gagnante.<\/p>\n<p>Cat\u00e9gorie Contenu de marque (XTRA)<\/p>\n<p>Trois iPad Pro accompagn\u00e9s de trois Apple Pencil et une campagne m\u00e9dia de 15 000 $ sur les plateformes de La Presse pour l\u2019\u00e9quipe gagnante.<\/p>\n<p><strong>Jury 2022<\/strong><\/p>\n<p>Neuf professionnels \u0153uvrant en publicit\u00e9 et marketing feront partie du jury responsable d\u2019\u00e9valuer les candidatures et de s\u00e9lectionner les gagnants.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/mail.google.com\/mail\/u\/2?ui=2&amp;ik=dbda3d4232&amp;attid=0.0.4&amp;permmsgid=msg-f:1724858324880904119&amp;th=17efed81fe66cfb7&amp;view=fimg&amp;fur=ip&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ_OjQyG2qnRzrYrTpr-OV3bGoH9UkVcoUgniHKnJqh_Lzn2-7gYpUQA-lKH4tpkJsRespOey0uwqIMdTuWuB7cGSfSZpJK0OOSmk77LelXgjdgOaORbbyKCcwc&amp;disp=emb\" alt=\"Une image contenant texte, posant, personne, debout\n\nDescription g\u00e9n\u00e9r\u00e9e automatiquement\"\/><\/figure>\n<p>Pr\u00e9sidente \u2013&nbsp;<strong>Mai Duong<\/strong>, cofondatrice, Fondation Swab the World<\/p>\n<p><strong>Martin Moreau<\/strong>, directeur de cr\u00e9ation, Transat<\/p>\n<p><strong>Catherine Martel<\/strong>, directrice du contenu, Youville Haussmann Park<\/p>\n<p><strong>Derik Fernandez<\/strong>, directeur de Groupe, Activation Num\u00e9rique, Omnicom Media Group<\/p>\n<p><strong>Gabrielle Hamelin<\/strong>, cheffe de marque, Pizz\u00e9ria NO.900<\/p>\n<p><strong>Philippe Brassard<\/strong>, directeur de cr\u00e9ation adjoint, Cossette M\u00e9dia<\/p>\n<p><strong>Laura B\u00e9langer<\/strong>, directrice de comptes, Dialekta<\/p>\n<p><strong>Etienne Turcotte<\/strong>, directeur, Cr\u00e9ation et production publicitaire, La Presse<\/p>\n<p><strong>Claire Bouchard<\/strong>, directrice, Contenu de marque, La Presse<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_89752\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-presse-annonce-le-retour-du-concours-publicitaire-tactil\/\"  data-item_title=\"La Presse annonce le retour du concours publicitaire TACTIL\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/02\/image005-1024x439.png\"  data-item_date=\"2022-02-15T16:27:56-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Presse vient d\u2019annoncer le retour de TACTIL, son prestigieux concours publicitaire mis sur pied pour souligner la cr\u00e9ativit\u00e9 des acteurs de l\u2019industrie de la publicit\u00e9 et du marketing. Ces derniers sont invit\u00e9s \u00e0 soumettre des pi\u00e8ces dans deux cat\u00e9gories distinctes : les publicit\u00e9s interactives (HTML) et le contenu de marque (XTRA).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_89752\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-presse-annonce-le-retour-du-concours-publicitaire-tactil\/\"  data-item_title=\"La Presse annonce le retour du concours publicitaire TACTIL\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/02\/image005-1024x439.png\"  data-item_date=\"2022-02-15T16:27:56-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":89753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[206,506,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/89752"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=89752"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/89752\/revisions"}],"predecessor-version":[{"id":89754,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/89752\/revisions\/89754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/89753"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=89752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=89752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=89752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}