{"id":90051,"date":"2022-03-10T11:58:52","date_gmt":"2022-03-10T16:58:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=90051"},"modified":"2022-03-10T11:58:57","modified_gmt":"2022-03-10T16:58:57","slug":"lg2-sadresse-directement-aux-intimidateurs-dans-une-nouvelle-campagne-gouvernementale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-sadresse-directement-aux-intimidateurs-dans-une-nouvelle-campagne-gouvernementale\/","title":{"rendered":"lg2 s\u2019adresse directement aux intimidateurs dans une nouvelle campagne gouvernementale"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/HEADER_cyberintimidation_06-1024x576.png\" alt=\"\" class=\"wp-image-90052\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/HEADER_cyberintimidation_06-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/HEADER_cyberintimidation_06-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/HEADER_cyberintimidation_06-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/HEADER_cyberintimidation_06-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/HEADER_cyberintimidation_06-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>10 mars 2022<\/p>\n<p><strong>Du 3 au 31\u00a0mars, le gouvernement du Qu\u00e9bec s\u2019adresse aux jeunes de 13 \u00e0 25\u00a0ans dans l\u2019offensive \u00ab\u2009La cyberintimidation, \u00e7a passe pas\u2009\u00bb, une campagne publicitaire num\u00e9rique diffus\u00e9e exclusivement sur Facebook, Instagram, TikTok et Spotify.<\/strong><\/p>\n<p>D\u00e9velopp\u00e9e par lg2, la s\u00e9rie de courtes capsules d\u2019une quinzaine de secondes mise sur la pr\u00e9vention, soit d\u2019interpeller et de faire r\u00e9fl\u00e9chir avant de passer \u00e0 l\u2019acte. M\u00e9gan Brouillard, humoriste de la rel\u00e8ve et TikTokeuse bien connue, y incarne une douani\u00e8re \u00e0 l\u2019entr\u00e9e du cellulaire de la potentielle victime. Une fa\u00e7on nouvelle d\u2019aborder l\u2019enjeu, et, surtout, la cyberintimidation.\u00a0<\/p>\n<p>En \u00e9vitant le ton moralisateur, le r\u00e9cit d\u00e9velopp\u00e9 par lg2 fait appel \u00e0 des situations auxquelles beaucoup de jeunes peuvent s\u2019identifier&nbsp;: commentaires sur le poids, jalousie et rupture amoureuse, partage de photos intimes, rumeurs et col\u00e8re suscit\u00e9e par les jeux en ligne sont le portrait des th\u00e8mes abord\u00e9s. Ces derniers ont \u00e9t\u00e9 d\u00e9clin\u00e9s gr\u00e2ce \u00e0 des groupes de discussion men\u00e9s par l\u2019agence, lesquels ont permis de mieux cerner les angles et messages de la campagne pour ainsi cibler pr\u00e9cis\u00e9ment le public identifi\u00e9.&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_90051\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Du 3 au 31 mars, le gouvernement du Qu\u00e9bec s\u2019adresse aux jeunes de 13 \u00e0 25 ans dans l\u2019offensive \u00ab\u2009La cyberintimidation, \u00e7a passe pas\u2009\u00bb, une campagne publicitaire num\u00e9rique diffus\u00e9e exclusivement sur Facebook, Instagram, TikTok et Spotify.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_90051\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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