{"id":90116,"date":"2022-03-14T12:38:59","date_gmt":"2022-03-14T16:38:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=90116"},"modified":"2022-03-14T12:39:03","modified_gmt":"2022-03-14T16:39:03","slug":"golf-avenue-fait-confiance-a-hula-hoop","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/golf-avenue-fait-confiance-a-hula-hoop\/","title":{"rendered":"Golf Avenue fait confiance \u00e0 Hula Hoop"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"728\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/4Logo_OPT-230360-728x1024.jpg\" alt=\"\" class=\"wp-image-90117\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/4Logo_OPT-230360-728x1024.jpg 728w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/4Logo_OPT-230360-213x300.jpg 213w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/4Logo_OPT-230360-768x1081.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/4Logo_OPT-230360-1092x1536.jpg 1092w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/4Logo_OPT-230360.jpg 1400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure>\n<p>14 mars 2022<\/p>\n<p><strong>Golf Avenue a confi\u00e9 \u00e0 l\u2019agence Hula Hoop la cr\u00e9ation des nouvelles identit\u00e9s et le travail de positionnement des marques Golf Avenue (Canada et \u00c9tats-Unis) et Golfbidder (Royaume-Uni et Europe) \u2013 dont la sortie est pr\u00e9vue en avril prochain &#8211; sur ses diff\u00e9rents march\u00e9s.<\/strong><\/p>\n<p>Un travail de branding stimulant aux multiples diff\u00e9rences, ce, pour une activit\u00e9 commune des deux marques. Fond\u00e9 en 2006 au Qu\u00e9bec, Golf Avenue est le leader nord-am\u00e9ricain sur le march\u00e9 d\u2019\u00e9quipements de golf. Proposant ses produits de seconde main sur internet et en boutique, la marque a pour mission l\u2019\u00e9quipement de tous joueurs, en maximisant la dur\u00e9e de vie utile de ses \u00e9quipements. <\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/2+Rationale-230356.jpg\" alt=\"Golf 2\"\/><\/figure>\n<p>La mission d\u2019Hula Hoop \u00e9tait de red\u00e9finir les contours d\u2019une marque existante depuis pr\u00e8s de 15 ans afin de lui donner un second souffle et la faire avancer \u00e0 la vitesse des nouvelles cultures : s\u2019adapter \u00e0 une consommation diff\u00e9rente du golf.<\/p>\n<p>La difficult\u00e9 du projet r\u00e9sidait dans l\u2019attribution des composantes de la marque qu\u2019est Golf Avenue \u00e0 celles de sa mission principale : rendre le golf accessible \u00e0 toutes cat\u00e9gories de joueurs de tous milieux sociaux, en int\u00e9grant la dimension \u00e9cologique par des produits de haute qualit\u00e9 de seconde main ou reconditionn\u00e9s.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/6+cda-230364.jpg\" alt=\"Golf 6\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Pour nous, c\u2019\u00e9tait in\u00e9dit de fa\u00e7onner ces deux marques, du m\u00eame groupe, de deux continents diff\u00e9rents, simultan\u00e9ment. C\u2019est avec ce type de projet qu\u2019il est d\u2019autant plus inspirant de collaborer entre nos agences, pour appr\u00e9hender et cerner les attentes consommateurs qui sont bien diff\u00e9rentes entre les march\u00e9s Nord-Am\u00e9ricain et Europ\u00e9en. Un travail d\u2019\u00e9quipes men\u00e9 par toutes les parties prenantes ! \u00bb mentionne Marc-Andr\u00e9 Dionne, Pr\u00e9sident de Hula Hoop Montr\u00e9al.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/10+Declinaisons-230372.jpg\" alt=\"Golf 10\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/15+Newsletter-230382.jpg\" alt=\"Golf 15\"\/><\/figure>\n<p>Cr\u00e9dits:<\/p>\n<ul>\n<li>Client : Golf Avenue<\/li>\n<li>Agence: Hula Hoop<\/li>\n<li>Directeurs conseils : Marc-Andr\u00e9 Dionne, C\u00e9dric Morel<\/li>\n<li>Direction de cr\u00e9ation : Lothaire Fargetton<\/li>\n<li>Direction artistique : M\u00e9lanie Poirier<\/li>\n<li>Motion design : Romain Perruchon<\/li>\n<li>Conception r\u00e9daction : Andrew Morgan (Canada et US) et Martin Vousden (UK et Europe)<\/li>\n<li>Production num\u00e9rique : Guillaume Ponthus<\/li>\n<li>Chef de projet : Cyril Pfeffer<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_90116\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/golf-avenue-fait-confiance-a-hula-hoop\/\"  data-item_title=\"Golf Avenue fait confiance \u00e0 Hula Hoop\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/4Logo_OPT-230360-728x1024.jpg\"  data-item_date=\"2022-03-14T12:38:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Golf Avenue a confi\u00e9 \u00e0 l\u2019agence Hula Hoop la cr\u00e9ation des nouvelles identit\u00e9s et le travail de positionnement des marques Golf Avenue (Canada et \u00c9tats-Unis) et Golfbidder (Royaume-Uni et Europe) \u2013 dont la sortie est pr\u00e9vue en avril prochain &#8211; sur ses diff\u00e9rents march\u00e9s.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_90116\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/golf-avenue-fait-confiance-a-hula-hoop\/\"  data-item_title=\"Golf Avenue fait confiance \u00e0 Hula Hoop\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/4Logo_OPT-230360-728x1024.jpg\"  data-item_date=\"2022-03-14T12:38:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":90117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,967],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/90116"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=90116"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/90116\/revisions"}],"predecessor-version":[{"id":90118,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/90116\/revisions\/90118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/90117"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=90116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=90116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=90116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}