{"id":93009,"date":"2022-03-29T04:45:00","date_gmt":"2022-03-29T08:45:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=93009"},"modified":"2022-03-29T04:58:49","modified_gmt":"2022-03-29T08:58:49","slug":"deserres-choisit-dac","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/deserres-choisit-dac\/","title":{"rendered":"DeSerres choisit DAC"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"700\" height=\"700\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/Opt1_700x700.jpg\" alt=\"\" class=\"wp-image-93011\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/Opt1_700x700.jpg 700w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/Opt1_700x700-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/Opt1_700x700-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/Opt1_700x700-144x144.jpg 144w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<p>29 mars 2022<\/p>\n<p><strong>La c\u00e9l\u00e8bre entreprise familiale sp\u00e9cialis\u00e9e dans la vente de mat\u00e9riel d&rsquo;artiste et de loisirs cr\u00e9atifs DeSerres choisit DAC comme agence de marketing num\u00e9rique afin de perfectionner son programme de loyaut\u00e9.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>DAC est extr\u00eamement fi\u00e8re d\u2019avoir l\u2019opportunit\u00e9 d\u2019accompagner DeSerres dans cette initiative innovante et cr\u00e9ative qui contribuera grandement \u00e0 la qualit\u00e9 de l\u2019exp\u00e9rience de ses consommateurs. \u00bb explique Sonia Allard, VP et Directrice g\u00e9n\u00e9rale de DAC Montr\u00e9al.<\/p>\n<\/blockquote>\n<p>R\u00e9put\u00e9e pour son expertise dans un large \u00e9ventail de services en marketing num\u00e9rique, l&rsquo;agence accompagnera DeSerres dans l&rsquo;am\u00e9lioration de sa strat\u00e9gie CRM afin de concevoir un programme de loyaut\u00e9 plus personnalis\u00e9 et performant. Le nouveau programme r\u00e9sultera d\u2019une analyse d\u00e9taill\u00e9e des donn\u00e9es actuelles r\u00e9alis\u00e9e \u00e0 partir de m\u00e9thodologies d\u2019apprentissage machine.<\/p>\n<p>Ces donn\u00e9es seront par la suite bonifi\u00e9es pour permettre la cr\u00e9ation de cohortes comportementales qui seront mises \u00e0 profit au cours du d\u00e9ploiement d\u2019une strat\u00e9gie CRM omnicanale compl\u00e8te.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Comme le disait Seth Godin\u00a0: \u201cNe trouvons pas des clients pour nos produits, mais des produits pour nos clients\u201d. Avec DAC, nous allons nous assurer d\u2019offrir \u00e0 nos clients ce dont ils ont besoin \u00bb explique Sylvie Hudon, Directrice nationale, Ventes au d\u00e9tail et mise en march\u00e9<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_93009\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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