{"id":93151,"date":"2022-04-04T11:16:59","date_gmt":"2022-04-04T15:16:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=93151"},"modified":"2022-04-04T11:17:04","modified_gmt":"2022-04-04T15:17:04","slug":"publicis-montreal-signe-la-nouvelle-campagne-internationale-de-burger-king","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicis-montreal-signe-la-nouvelle-campagne-internationale-de-burger-king\/","title":{"rendered":"Publicis Montr\u00e9al signe la nouvelle campagne internationale de Burger King"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Affichage-Pfk-McDo2-1024x682.jpg\" alt=\"\" class=\"wp-image-93155\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Affichage-Pfk-McDo2-1024x682.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Affichage-Pfk-McDo2-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Affichage-Pfk-McDo2-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Affichage-Pfk-McDo2-1536x1024.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Affichage-Pfk-McDo2-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Affichage-Pfk-McDo2.jpg 1760w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>4 avril 2022<\/p>\n<p><strong>Si ces derni\u00e8res ann\u00e9es nous ont appris quelque chose, c\u2019est \u00e0 quel point le monde est de plus en plus interconnect\u00e9 et la plan\u00e8te de plus en plus petite. Preuve en est la prochaine campagne de Burger King : un brief pr\u00e9par\u00e9 entre l\u2019Europe et les \u00c9tats-Unis, une cr\u00e9ation faite \u00e0 Montr\u00e9al, une production \u00e0 Bangkok et une diffusion \u00e0 l\u2019\u00e9chelle mondiale.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Je suis tr\u00e8s fi\u00e8re de notre \u00e9quipe. Cette cr\u00e9ation d\u00e9montre bien l\u2019immense talent que nous avons la chance d\u2019avoir chez nous. \u00bb d\u00e9clare Sann Sava VP chef de la cr\u00e9ation de Publicis Montr\u00e9al.<\/p>\n<\/blockquote>\n<p>La campagne visant \u00e0 promouvoir le nouveau service de livraison de l\u2019application Burger King s\u2019appuie sur deux visuels de devanture de maison remplis de \u00ab easter eggs \u00bb que l\u2019on s\u2019amuse volontiers \u00e0 d\u00e9chiffrer. On reconna\u00eetra ainsi \u00e0 l\u2019aide de codes couleurs, d\u2019objets et d\u2019accessoires que d\u00e9sormais, gr\u00e2ce au nouveau service de livraison de Burger King, tout le monde peut enfin succomber au plaisir d\u2019un Whopper, m\u00eame Ronald Mc Donald et le Colonel Sanders.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Billboard_Underground_Metro_McDo-1024x683.jpg\" alt=\"\" class=\"wp-image-93156\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Billboard_Underground_Metro_McDo-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Billboard_Underground_Metro_McDo-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Billboard_Underground_Metro_McDo-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Billboard_Underground_Metro_McDo-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Billboard_Underground_Metro_McDo.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>L\u2019\u00e9quipe de Publicis Montr\u00e9al a con\u00e7u l\u2019id\u00e9e originale et supervis\u00e9 la production qui a \u00e9t\u00e9 confi\u00e9e \u00e0 \u00ab Illusion CGI studio\u00bb le prestigieux studio d\u2019effets sp\u00e9ciaux localis\u00e9 \u00e0 Bangkok en Tha\u00eflande. Cette cr\u00e9ation est parue en Angleterre, en Belgique, en Tha\u00eflande, au Mexique, \u00e0 Ta\u00efwan, au Chili, au Costa Rica, en Allemagne et au Japon.\u00a0<br \/>\u00a0<br \/><strong>Cr\u00e9dits\u00a0:<\/strong><\/p>\n<ul>\n<li>Agence : Publicis Montr\u00e9al\u00a0<\/li>\n<li>Client Burger King\u00a0: Iwo Zakowski, Flavia Guetter, Andrea Beer<\/li>\n<li>Compagnie de production : Illusion CGI Studio<\/li>\n<li>Photographe : Illusion CGI Studio<\/li>\n<li>Illustrateur : Illusion CGI Studio<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_93151\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicis-montreal-signe-la-nouvelle-campagne-internationale-de-burger-king\/\"  data-item_title=\"Publicis Montr\u00e9al signe la nouvelle campagne internationale de Burger King\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Affichage-Pfk-McDo2-1024x682.jpg\"  data-item_date=\"2022-04-04T11:16:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si ces derni\u00e8res ann\u00e9es nous ont appris quelque chose, c\u2019est \u00e0 quel point le monde est de plus en plus interconnect\u00e9 et la plan\u00e8te de plus en plus petite. Preuve en est la prochaine campagne de Burger King : un brief pr\u00e9par\u00e9 entre l\u2019Europe et les \u00c9tats-Unis, une cr\u00e9ation faite \u00e0 Montr\u00e9al, une production \u00e0 Bangkok et une diffusion \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_93151\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicis-montreal-signe-la-nouvelle-campagne-internationale-de-burger-king\/\"  data-item_title=\"Publicis Montr\u00e9al signe la nouvelle campagne internationale de Burger King\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Affichage-Pfk-McDo2-1024x682.jpg\"  data-item_date=\"2022-04-04T11:16:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":93155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,231],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/93151"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=93151"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/93151\/revisions"}],"predecessor-version":[{"id":93157,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/93151\/revisions\/93157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/93155"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=93151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=93151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=93151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}