{"id":93172,"date":"2022-04-05T16:55:39","date_gmt":"2022-04-05T20:55:39","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=93172"},"modified":"2022-04-05T16:55:42","modified_gmt":"2022-04-05T20:55:42","slug":"gendron-signe-la-nouvelle-campagne-de-protegez-vous","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/gendron-signe-la-nouvelle-campagne-de-protegez-vous\/","title":{"rendered":"Gendron signe la nouvelle campagne de Prot\u00e9gez-vous"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"511\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Untitled-1024x511.jpg\" alt=\"\" class=\"wp-image-93173\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Untitled-1024x511.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Untitled-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Untitled-768x383.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Untitled.jpg 1055w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>4 avril 2022<\/p>\n<p><strong>Prot\u00e9gez-Vous lance ce printemps une nouvelle campagne de communication. L\u2019initiative vise \u00e0 mettre en lumi\u00e8re le renouvellement de son image de marque et \u00e0 mettre de l\u2019avant sa mission de fa\u00e7on divertissante.<\/strong><\/p>\n<p>Prot\u00e9gez-Vous d\u00e9sire r\u00e9v\u00e9ler au grand public les dessous de sa raison d\u2019\u00eatre, soit \u00e9valuer des produits et services de fa\u00e7on ind\u00e9pendante \u00e0 l\u2019aide de tests. Le d\u00e9fi \u00e9tait de le faire sans tomber dans une formule traditionnelle, tout en communiquant bien l\u2019importance du message.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Prot\u00e9gez-Vous | Vid\u00e9o corporative_90s\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/qVtns050vXo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>L\u2019initiative a donc pris la forme d\u2019une nouvelle vid\u00e9o corporative r\u00e9alis\u00e9e en collaboration avec l\u2019agence Gendron. Celle-ci met de l\u2019avant les experts de Prot\u00e9gez-Vous avec une touche d\u2019autod\u00e9rision pour montrer au grand public ce qui se cache derri\u00e8re ce m\u00e9dia : une \u00e9quipe allum\u00e9e, investie d\u2019une mission tr\u00e8s s\u00e9rieuse et qui \u0153uvre chaque jour dans la camaraderie et le plaisir pour offrir aux consommateurs le pouvoir de mieux choisir.<\/p>\n<p>Un format publicitaire de 30 secondes a \u00e9galement \u00e9t\u00e9 produit et sera diffus\u00e9 au cours du mois d\u2019avril sur des plateformes de vid\u00e9o et sur les r\u00e9seaux sociaux.<\/p>\n<p>Depuis presque 50 ans, les experts de Prot\u00e9gez-Vous effectuent chaque ann\u00e9e, hors de toute influence commerciale, des dizaines de tests sur des milliers de produits afin d\u2019offrir aux Qu\u00e9b\u00e9cois des outils pour les aider \u00e0 faire de meilleurs choix en mati\u00e8re de consommation.<\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<ul>\n<li>Annonceur : Prot\u00e9gez-Vous<\/li>\n<li>Agence : Gendron<\/li>\n<li>Clients : Julie Koenig, Daniela Hernandez<\/li>\n<li>Service-conseil : Thibaut Rochette, Catherine Forand<\/li>\n<li>Cr\u00e9ation : Roxanne Lemoy, Martin Barry<\/li>\n<li>M\u00e9dia : \u00c9milie Marinier, Audrey-Jade Guilbault<\/li>\n<li>R\u00e9alisation\u00a0: Evan Boudreau-Soucy<\/li>\n<li>Maison de production\u00a0: Qolab \/ Marie-\u00c8ve Blouin<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_93172\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/gendron-signe-la-nouvelle-campagne-de-protegez-vous\/\"  data-item_title=\"Gendron signe la nouvelle campagne de Prot\u00e9gez-vous\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Untitled-1024x511.jpg\"  data-item_date=\"2022-04-05T16:55:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prot\u00e9gez-Vous lance ce printemps une nouvelle campagne de communication. L\u2019initiative vise \u00e0 mettre en lumi\u00e8re le renouvellement de son image de marque et \u00e0 mettre de l\u2019avant sa mission de fa\u00e7on divertissante.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_93172\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/gendron-signe-la-nouvelle-campagne-de-protegez-vous\/\"  data-item_title=\"Gendron signe la nouvelle campagne de Prot\u00e9gez-vous\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Untitled-1024x511.jpg\"  data-item_date=\"2022-04-05T16:55:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":93173,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,770,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/93172"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=93172"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/93172\/revisions"}],"predecessor-version":[{"id":93174,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/93172\/revisions\/93174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/93173"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=93172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=93172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=93172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}