{"id":93968,"date":"2022-04-28T05:08:36","date_gmt":"2022-04-28T09:08:36","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=93968"},"modified":"2022-05-06T10:39:00","modified_gmt":"2022-05-06T14:39:00","slug":"une-campagne-de-bbr-u92-et-la-fondation-jeunes-en-tete-pour-demeler-ce-qui-se-passe-dans-la-tete-des-ados","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-campagne-de-bbr-u92-et-la-fondation-jeunes-en-tete-pour-demeler-ce-qui-se-passe-dans-la-tete-des-ados\/","title":{"rendered":"Une campagne de BBR, U92 et la Fondation Jeunes en T\u00eate pour d\u00e9m\u00ealer ce qui se passe dans la t\u00eate des ados"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"469\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/ADO-1024x469.jpg\" alt=\"\" class=\"wp-image-93970\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/ADO-1024x469.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/ADO-300x137.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/ADO-768x352.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/ADO-1536x704.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/ADO.jpg 1611w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>28 avril 2022<\/p>\n<p><strong>D\u00e9stigmatiser, sensibiliser et outiller : la Fondation Jeunes en T\u00eate (FJET), Bleublancrouge (BBR) et U92 lancent une campagne de notori\u00e9t\u00e9 pour convaincre les parents d\u2019ados que la pr\u00e9vention et l\u2019\u00e9ducation par rapport aux enjeux de sant\u00e9 mentale font une diff\u00e9rence.<\/strong><\/p>\n<p>La sant\u00e9 mentale de nos ados est un enjeu important. Avec la pand\u00e9mie, leur r\u00e9alit\u00e9 s\u2019acc\u00e9l\u00e8re et se complexifie continuellement. La FJET souhaitait donc s\u2019adresser aux parents, pour les aider \u00e0 trouver les bons outils afin d\u2019aborder les questions de sant\u00e9 mentale avec leurs ados.<\/p>\n<p>BBR et U92 ont joint leurs forces pour rendre ces ressources accessibles \u00e0 travers la toute premi\u00e8re campagne int\u00e9gr\u00e9e de la Fondation.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous voulions aborder la cause avec espoir, bienveillance et empathie. Or, pour illustrer le myst\u00e8re de ce qui se passe dans le coco des ados nous avons cr\u00e9\u00e9 une imagerie faite de fils de laine entrem\u00eal\u00e9s. Dans le cas o\u00f9 l\u2019image ne pouvait \u00eatre v\u00e9hicul\u00e9e, \u00e0 la radio par exemple, nous avons jou\u00e9 sur les incompr\u00e9hensions langagi\u00e8res entre les parents et les ados \u00bb, explique S\u00e9bastien Rivest, directeur de cr\u00e9ation ex\u00e9cutif chez BBR.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/FJET_AN_BDL_2022_970x250_FR-235987.gif\" alt=\"fondation 2\"\/><\/figure>\n<p>La campagne se d\u00e9ploie sur toutes les plateformes. En radio et en vid\u00e9o, on peut entendre la voix de Jean-Nicolas Verreault, lui-m\u00eame p\u00e8re de famille tr\u00e8s impliqu\u00e9 aupr\u00e8s de la FJET. Ces initiatives sont accompagn\u00e9es d\u2019un volet affichage et d\u2019une pr\u00e9sence sur le web.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p>Clientes : Isabelle Hudon, directrice aux communications, M\u00e9lodie Descoubes, gestionnaire des r\u00e9seaux sociaux et webmestre<\/p>\n<p>BBR :<\/p>\n<p>Cr\u00e9ation : S\u00e9bastien Rivest, Sarah Bastien, Jane Torres<\/p>\n<p>Service-conseil : Catherine Lussier, Laurence D\u00e9carie<\/p>\n<p>Production : Lisa Fournier<\/p>\n<p>U92 :<\/p>\n<p>Vice-pr\u00e9sidente directrice g\u00e9n\u00e9rale : Julie Brault<\/p>\n<p>Service-conseil : Guillaume Boudreau-Monty<\/p>\n<p>Production : Cathy Le<\/p>\n<p>Infographie : Sarah Brassard<\/p>\n<p>Animation : Catherine Poissant<\/p>\n<p>Glassroom :<\/p>\n<p>M\u00e9dia : Dahlia Trinh-Viet, Thi My Lien Dang<\/p>\n<p>Maison de production : Rom\u00e9o &amp; Fils<\/p>\n<p>R\u00e9alisation et photo : Ariane Tara<\/p>\n<p>Son : Lamajeure<\/p>\n<div class=\"likebtn_container\" 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