{"id":93969,"date":"2022-04-28T03:02:00","date_gmt":"2022-04-28T07:02:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=93969"},"modified":"2022-04-28T05:15:26","modified_gmt":"2022-04-28T09:15:26","slug":"mataniexp-fait-confiance-a-hula-hoop-pour-sa-premiere-campagne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/mataniexp-fait-confiance-a-hula-hoop-pour-sa-premiere-campagne\/","title":{"rendered":"MatanieXP fait confiance \u00e0 Hula Hoop pour sa premi\u00e8re campagne"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Visuel_Publicite_2-1024x585.jpg\" alt=\"\" class=\"wp-image-93972\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Visuel_Publicite_2-1024x585.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Visuel_Publicite_2-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Visuel_Publicite_2-768x439.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/04\/Visuel_Publicite_2.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>28 avril 2022 <\/p>\n<p><strong>Cr\u00e9er il y a un peu plus d\u2019un an, la marque territoriale MatanieXP promeut pour la premi\u00e8re fois les attraits de sa r\u00e9gion dans une campagne d\u2019attractivit\u00e9 nationale.<\/strong><\/p>\n<p>Pour cr\u00e9er cette initiative, le Fonds d\u2019innovation et de d\u00e9veloppement \u00e9conomique de la Matanie (FIDEL), D\u00e9veloppement \u00e9conomique Matanie (DEM), ainsi que de la MRC se sont r\u00e9uni afin de promouvoir cette belle r\u00e9gion, porte d\u2019entr\u00e9e de la Gasp\u00e9sie.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous allions nos forces, nos \u00e9nergies et nos ressources pour La Matanie. Parce que le marketing territorial est un sport d&rsquo;\u00e9quipe, que nous avons du talent et des expertises \u00e0 revendre dans chacun de nos organismes, et que mettre ses ressources en commun a toujours \u00e9t\u00e9 une approche gagnante pour les collectivit\u00e9s\u2026 et ce n\u2019est qu\u2019un d\u00e9but! \u00bb se r\u00e9jouit Lucie Dumas, directrice g\u00e9n\u00e9rale de FIDEL. <\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MatanieXP - Spot TOURISME D&#039;AFFAIRES\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/wrTeV9U8GcI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>R\u00e9sultante d\u2019une construction collective, MatanieXP pr\u00e9sente avec humilit\u00e9 les richesses authentiques de son territoire, partag\u00e9es entre mer et montagnes, avec au c\u0153ur les personnes qui l\u2019animent.<\/p>\n<p>En effet, la campagne sign\u00e9e \u00ab Ici, je m\u2019accorde le temps. Tout le temps. \u00bb, met de l\u2019avant l\u2019atmosph\u00e8re unique repr\u00e9sentative de toute une r\u00e9gion.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MatanieXP - Spot CULINAIRE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/hix-M6Mbfko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>En effet, la campagne sign\u00e9e \u00ab Ici, je m\u2019accorde le temps. Tout le temps. \u00bb, met de l\u2019avant l\u2019atmosph\u00e8re unique repr\u00e9sentative de toute une r\u00e9gion.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u00c0 la vitesse o\u00f9 d\u00e9filent les informations, o\u00f9 nous regardons nos notifications, nos cellulaires\u2026 Ici, on s\u2019accorde le temps, pour de vrai ! Lever la t\u00eate. Respirer au rythme de cette immensit\u00e9. Que ce soit en bord de mer, en montagne, sur la route, tant dans un cadre touristique que professionnel\u2026 Peu importe la raison de notre venue, nous vivons chaque paysage qui se dessinent sous nos yeux. C\u2019est cette essence m\u00eame que nous souhaitons v\u00e9hiculer au travers de cette campagne. \u00bb explique Marc-Andr\u00e9 Dionne, pr\u00e9sident de l\u2019agence Hula Hoop Montr\u00e9al.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MatanieXP - Spot V\u00c9LO\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/446FVrss0co?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Un mix m\u00e9dia a \u00e9t\u00e9 imagin\u00e9 afin de parler de la Matanie \u00e0 ceux qui ne la connaissent pas, mais aussi \u00e0 ceux qui l\u2019habitent et qui la font vivre. Ce au travers d\u2019une vari\u00e9t\u00e9 de contenus dont une s\u00e9rie de 6 spots vid\u00e9o d\u00e9voilant les attraits r\u00e9gionaux les plus authentiques. \u00c9galement, des contenus sp\u00e9cifiques ont \u00e9t\u00e9 imagin\u00e9 pour le plan m\u00e9dia du volet \u00e9conomique, ayant pour but de s\u00e9duire de nouveaux entrepreneurs. Compl\u00e9mentaire aux volets touristique et \u00e9conomique, une s\u00e9rie documentaire de 11 reportages, portraits de citoyens issus des 11 municipalit\u00e9s de la MRC, sera diffus\u00e9e en juin prochain lors d\u2019\u00e9v\u00e9nements en plein air dans la r\u00e9gion. Le tout support\u00e9 par une campagne de communication r\u00e9gionale \u00e0 destination des habitants.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MatanieXP - Spot P\u00caCHE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/O3LGHxVc9Tc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Cr\u00e9dits:<\/p>\n<p>Clients : FIDEL \u2013 Lucie Dumas, DEM \u2013 Val\u00e9rie Landry-Cayouette et Suzy Bergeron, MRC de la Matanie \u2013<br \/>Vanessa Caron et M\u00e9lodie Pardonnet<br \/>Agence: Hula Hoop<br \/>Directeur conseil : Marc-Andr\u00e9 Dionne<br \/>Direction artistique : M\u00e9lanie Poirier<br \/>Producteur et r\u00e9alisateur vid\u00e9o : MERO Films \u2013 Robert Mercier<br \/>Production num\u00e9rique : Guillaume Ponthus, Apolline Varlet<br \/>Direction artistique Web : Justine Manigaud<br \/>Charg\u00e9s de projet : Cyril Pfeffer<br \/>Agence m\u00e9dia : Espace M \u2013 Danny Gauthier, Camille Dugas, Steve Richer<br \/>Adaptation anglophone : Laura Black<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_93969\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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