{"id":94105,"date":"2022-05-09T19:01:48","date_gmt":"2022-05-09T23:01:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=94105"},"modified":"2022-05-09T19:01:52","modified_gmt":"2022-05-09T23:01:52","slug":"tourisme-montreal-et-lg2-signent-une-campagne-qui-celebre-lenergie-unique-de-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tourisme-montreal-et-lg2-signent-une-campagne-qui-celebre-lenergie-unique-de-montreal\/","title":{"rendered":"Tourisme Montr\u00e9al et lg2 signent une campagne qui c\u00e9l\u00e8bre l\u2019\u00e9nergie unique de Montr\u00e9al"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/ImageVedette_SansTexte-1024x512.png\" alt=\"\" class=\"wp-image-94106\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/ImageVedette_SansTexte-1024x512.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/ImageVedette_SansTexte-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/ImageVedette_SansTexte-768x384.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/ImageVedette_SansTexte-1536x768.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/ImageVedette_SansTexte-2048x1024.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>9 mai 2022<\/p>\n<p><strong>\u00c0 l\u2019aube d\u2019un \u00e9t\u00e9 sous le signe de la normalit\u00e9, Tourisme Montr\u00e9al, en collaboration avec lg2, lance une campagne qui met de l\u2019avant des moments croqu\u00e9s par une centaine de Montr\u00e9alais.\u00a0<\/strong><\/p>\n<p>Bien plus qu\u2019une d\u00e9monstration de la multitude d\u2019activit\u00e9s et d\u2019exp\u00e9riences que Montr\u00e9al a \u00e0 offrir durant l\u2019\u00e9t\u00e9, la vid\u00e9o, un v\u00e9ritable hymne de pr\u00e8s de deux minutes, c\u00e9l\u00e8bre l\u2019\u00e9nergie unique de la m\u00e9tropole \u00e0 travers les yeux de ceux qui la vivent tous les jours. Cette offensive, dont la signification est d\u2019autant plus forte apr\u00e8s deux ans de pand\u00e9mie, c\u00e9l\u00e8bre les connexions humaines, lesquelles sont indissociables de ce qu\u2019est Montr\u00e9al.<\/p>\n<p>Film\u00e9e avant la pand\u00e9mie, cette campagne met en vedette 100 Montr\u00e9alais et Montr\u00e9alaises, lesquels ont film\u00e9 leur ville la m\u00eame journ\u00e9e, \u00e0 17\u00a0h pile. 100 personnes, 100 exp\u00e9riences, 100 moments, pour une seule m\u00e9tropole. Des images, sous la musique d\u2019Alexandra Str\u00e9liski qui joue du piano en direct du belv\u00e9d\u00e8re du mont Royal, puis au son d\u2019un spectacle de Valaire au Village au Pied-du-Courant, forment la trame de cette offensive estivale. Dans ce film, la diversit\u00e9 de Montr\u00e9al est traduite de la mani\u00e8re la plus authentique qui soit.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"100 Montr\u00e9alais filment leur ville au m\u00eame moment.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/B-bngeAwKBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>La campagne d\u00e9ploy\u00e9e \u00e0 l\u2019international conna\u00eet d\u00e9j\u00e0 un succ\u00e8s en France, o\u00f9 elle est diffus\u00e9e en ligne et dans les salles de cin\u00e9ma depuis la mi-avril. Mise en ligne tr\u00e8s r\u00e9cemment aux \u00c9tats-Unis, la campagne b\u00e9n\u00e9ficie d\u2019une forte pr\u00e9sence num\u00e9rique ainsi que de l\u2019affichage \u00e0 grand impact, tel que des panneaux au l\u00e9gendaire Times Square \u00e0 New York. Finalement, elle sera lanc\u00e9e sous peu en Ontario, soit le 16 mai.\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Qu\u2019on soit Montr\u00e9alais, touriste local ou venu d\u2019ailleurs, l\u2019unicit\u00e9 de Montr\u00e9al en fait une destination plus attrayante que jamais. Cet \u00e9t\u00e9, la saison estivale arrive comme une r\u00e9elle bouff\u00e9e d\u2019espoir et d\u2019air frais. Ville vibrante, Montr\u00e9al est la somme de toutes les personnes qui l\u2019animent.\u00a0<em>Mille et un moments \u00e0 partager<\/em>\u00a0est le reflet de toutes les exp\u00e9riences qu\u2019on peut vivre dans la m\u00e9tropole\u00a0: rassembleuses et humaines, \u00bb Sylvie Charette, chef de la direction marketing, Tourisme Montr\u00e9al<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Cette campagne devait \u00eatre d\u00e9ploy\u00e9e en 2020. C\u2019\u00e9tait d\u00e9j\u00e0 une pi\u00e8ce magnifique, mais elle prend un sens encore plus puissant aujourd\u2019hui, alors qu\u2019on r\u00e9apprend \u00e0 vivre pleinement Montr\u00e9al et \u00e0 accueillir des visiteurs. Cette vid\u00e9o, c\u2019est comme plonger dans un moment de bonheur, un instant capt\u00e9 sur le vif. C\u2019est une campagne qui r\u00e9ussit \u00e0 encapsuler ce qu\u2019on n\u2019arrive pas \u00e0 d\u00e9crire avec des mots et qui fait qu\u2019on aime tant Montr\u00e9al,\u00a0\u00bb Marilou Aubin, associ\u00e9e, vice-pr\u00e9sidente cr\u00e9ation, lg2<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94105\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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