{"id":94301,"date":"2022-05-26T05:17:51","date_gmt":"2022-05-26T09:17:51","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=94301"},"modified":"2022-05-28T04:59:39","modified_gmt":"2022-05-28T08:59:39","slug":"cossette-signe-la-nouvelle-campagne-publicitaire-de-gadoua","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-publicitaire-de-gadoua\/","title":{"rendered":"Cossette signe la nouvelle campagne publicitaire de Gadoua"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/1-Gadoua-Cossette-Image-den-tete-1024x576.jpg\" alt=\"\" class=\"wp-image-94313\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/1-Gadoua-Cossette-Image-den-tete-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/1-Gadoua-Cossette-Image-den-tete-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/1-Gadoua-Cossette-Image-den-tete-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/1-Gadoua-Cossette-Image-den-tete-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/1-Gadoua-Cossette-Image-den-tete-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>26 mai 2022<\/p>\n<p><strong>Nouvelle campagne publicitaire de Gadoua : N\u00e9s pour du moelleux ! D\u00e9velopp\u00e9e par Cossette,&nbsp;l\u2019initiative vise \u00e0 renforcer l\u2019attachement des familles qu\u00e9b\u00e9coises pour la marque de pain Gadoua afin qu\u2019elle redevienne leur pr\u00e9f\u00e9r\u00e9e.<\/strong><\/p>\n<p>Quoiqu\u2019en dise le dicton \u00ab N\u00e9s pour un petit pain \u00bb, les Qu\u00e9b\u00e9cois(es) m\u00e9ritent tout ce qu\u2019il y a de mieux en mati\u00e8re de pain. Parsem\u00e9e de jeux de mots et d\u2019expressions typiquement qu\u00e9b\u00e9coises, la campagne c\u00e9l\u00e8bre de mani\u00e8re humoristique et assum\u00e9e leur amour pour le pain moelleux. Pour ce faire, elle table sur tous les petits moments de bonheur que celui-ci procure au quotidien et qui ont \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9s dans le processus de recherche de Cossette.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Classique\u2026 pas d\u00e9mod\u00e9!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/x1p7LPfKYN8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>La force de la signature, c\u2019est sa tonalit\u00e9 comique et rassembleuse tout \u00e0 fait adapt\u00e9e au public qu\u00e9b\u00e9cois. Gadoua est associ\u00e9e \u00e0 des valeurs comme la g\u00e9n\u00e9rosit\u00e9 et le r\u00e9confort, mais aussi au c\u00f4t\u00e9 \u201cmoelleux\u201d&nbsp;de son pain. C\u2019est l\u2019ensemble de ces \u00e9l\u00e9ments diff\u00e9renciateurs qui nous a servi de tremplin pour cr\u00e9er la campagne \u00bb, affirme Richard Rochette-Villeneuve, directeur de cr\u00e9ation chez Cossette.&nbsp;<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/5+-+Gadoua+_+Cossette+-+Affichage+02-239969.jpg\" alt=\"gadoua 2\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Il \u00e9tait primordial pour nous de reconna\u00eetre la sp\u00e9cificit\u00e9 qu\u00e9b\u00e9coise de Gadoua, qui fournit aux Qu\u00e9b\u00e9cois(es) une vaste gamme de produits frais depuis maintenant plus de 110 ans. \u00c9tant bas\u00e9s \u00e0 Toronto, nous avions besoin d\u2019une expertise locale qui allait comprendre et ma\u00eetriser les particularit\u00e9s culturelles du Qu\u00e9bec, et Cossette a \u00e9t\u00e9 un partenaire de choix dans le d\u00e9veloppement de cette campagne authentique et famili\u00e8re \u00bb, raconte Kelly Backer, cheffe du marketing de la marque et du d\u00e9veloppement de la cat\u00e9gorie&nbsp;chez Wonder Brands.<\/p>\n<\/blockquote>\n<p>L\u2019offensive diffus\u00e9e sur le web comprend un message de 60 secondes ainsi que des d\u00e9clinaisons de 6 secondes.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/6+-+Gadoua+_+Cossette+-+GIF-239972.gif\" alt=\"gadoua 3\"\/><\/figure>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Annonceur&nbsp;:&nbsp;Gadoua<\/li>\n<\/ul>\n<ul>\n<li>Agence\u00a0: Cossette<\/li>\n<li>Cr\u00e9ation : Richard Rochette-Villeneuve, S\u00e9bastien Forget, Nicolas Baillargeon, Dominic Pag\u00e9, Jean-S\u00e9bastien Basque<\/li>\n<li>Strat\u00e9gie : Hugo Fournier<\/li>\n<li>Produit : Fr\u00e9d\u00e9ric Rousseau, Marie-Pier Gari\u00e9py, Benjamin Huot<\/li>\n<li>Production d\u2019agence (Septi\u00e8me) : Katia Pellerin<\/li>\n<li>Maison de production et postproduction : Nova Film<\/li>\n<li>R\u00e9alisation :\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.novafilm.com\/fr\/realisations\/franie-eleonore-bernier\" target=\"_blank\">Franie-\u00c9l\u00e9onore Bernier<\/a><\/li>\n<li>Production : Charles Gaudreau<\/li>\n<li>Son : Circonflex<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94301\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-publicitaire-de-gadoua\/\"  data-item_title=\"Cossette signe la nouvelle campagne publicitaire de Gadoua\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/1-Gadoua-Cossette-Image-den-tete-1024x576.jpg\"  data-item_date=\"2022-05-26T05:17:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nouvelle campagne publicitaire de Gadoua : N\u00e9s pour du moelleux ! D\u00e9velopp\u00e9e par Cossette, l\u2019initiative vise \u00e0 renforcer l\u2019attachement des familles qu\u00e9b\u00e9coises pour la marque de pain Gadoua afin qu\u2019elle redevienne leur pr\u00e9f\u00e9r\u00e9e.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94301\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-publicitaire-de-gadoua\/\"  data-item_title=\"Cossette signe la nouvelle campagne publicitaire de Gadoua\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/1-Gadoua-Cossette-Image-den-tete-1024x576.jpg\"  data-item_date=\"2022-05-26T05:17:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":94313,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94301"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=94301"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94301\/revisions"}],"predecessor-version":[{"id":94347,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94301\/revisions\/94347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/94313"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=94301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=94301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=94301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}