{"id":94315,"date":"2022-05-26T05:26:32","date_gmt":"2022-05-26T09:26:32","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=94315"},"modified":"2022-05-26T10:40:24","modified_gmt":"2022-05-26T14:40:24","slug":"recyc-quebec-et-lg2-mettent-en-scene-laventure-du-compostage-pour-mieux-lencourager","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/recyc-quebec-et-lg2-mettent-en-scene-laventure-du-compostage-pour-mieux-lencourager\/","title":{"rendered":"RECYC-QU\u00c9BEC et lg2 mettent en sc\u00e8ne l\u2019aventure du compostage pour mieux l\u2019encourager"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/Recyc-Quebec_En-tete-1024x512.png\" alt=\"\" class=\"wp-image-94316\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/Recyc-Quebec_En-tete-1024x512.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/Recyc-Quebec_En-tete-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/Recyc-Quebec_En-tete-768x384.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/Recyc-Quebec_En-tete-1536x768.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/Recyc-Quebec_En-tete-2048x1024.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>26 mai 2002<\/p>\n<p><strong>RECYC-QU\u00c9BEC lance une nouvelle campagne de changement de comportement face au compostage. Cr\u00e9\u00e9e en collaboration avec lg2, cette offensive mise sur la vulgarisation des impacts environnementaux de cette simple modification d\u2019habitude: d\u00e9tourner nos mati\u00e8res organiques des d\u00e9chets m\u00e9nagers. <\/strong><\/p>\n<p>Pour inciter la population \u00e0 se d\u00e9faire des freins li\u00e9s au compostage et \u00e0 adopter cette pratique, les effets positifs de la meilleure gestion de la mati\u00e8re organique ont \u00e9t\u00e9 concr\u00e9tis\u00e9s afin de les rendre \u00e9vocateurs aux yeux de tous. L\u2019objectif? Faire du compostage une norme sociale au Qu\u00e9bec.&nbsp;<\/p>\n<p>POUBELLE OU COMPOST, QUELLE DIFF\u00c9RENCE?<\/p>\n<p>Alors que seulement 36% de la population qu\u00e9b\u00e9coise composte les r\u00e9sidus verts et alimentaires*, la campagne d\u00e9clin\u00e9e par lg2: publicit\u00e9 t\u00e9l\u00e9\/web et affichage ext\u00e9rieur, passe un message clair. Composter, c\u2019est donner une deuxi\u00e8me vie aux mati\u00e8res organiques tout en s\u2019assurant de r\u00e9duire consid\u00e9rablement la production de biogaz, lesquels ont des r\u00e9percussions sur les changements climatiques. Le c\u0153ur de pomme ou la pelure de banane ont tout \u00e0 gagner \u00e0 se trouver au bon endroit.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/RQ_Abribus_01-239516.jpg\" alt=\"pomme 1\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Composter les mati\u00e8res organiques est un geste qui m\u00e9rite d\u2019\u00eatre partie prenante de notre routine quotidienne. Choisir le compost, c\u2019est contribuer directement \u00e0 la diminution des gaz \u00e0 effet de serre. On sous-estime trop souvent la valeur environnementale des mati\u00e8res organiques mises au bac brun ou au composteur domestique. Au final, composter \u00e9vite que 1,5 million de tonnes de d\u00e9chets* prennent la route des sites d\u2019enfouissement, \u00bb atteste Sophie Langlois-Blouin, vice-pr\u00e9sidente &#8211; Performance des op\u00e9rations, RECYC-QU\u00c9BEC<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le chemin de compostage\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xhcBcy_48H4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Le bac brun, c\u2019est le mal-aim\u00e9 des bacs. Comme il y a beaucoup de mythes li\u00e9s au compostage, on trouvait que c\u2019\u00e9tait important de valoriser ce qui se passe l\u00e0-dedans. Le message t\u00e9l\u00e9 met donc l\u2019emphase sur toute la vie et le merveilleux processus de transformation qui suit le simple geste de mettre son d\u00e9chet organique dans le bac brun, \u00bb ajoute Val\u00e9rie Wells, conceptrice-r\u00e9dactrice, lg2<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/RQ_Abribus_01-239516.jpg\" alt=\"pomme 1\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>L\u2019autre enjeu auquel on voulait s\u2019attaquer, c\u2019est que la plupart des gens pensent qu\u2019un c\u0153ur de pomme va se d\u00e9composer de la m\u00eame fa\u00e7on, peu importe o\u00f9 il se retrouve ; ils ne voient donc pas la plus-value du compostage. Il fallait donner aux gens des raisons de composter. En affichage, on r\u00e9pond \u00e0 ce besoin avec des donn\u00e9es qui expliquent les bienfaits de la cueillette de mati\u00e8res organiques sur les gaz \u00e0 effet de serre ou sur la dur\u00e9e de vie des lieux d\u2019enfouissement, par exemple, \u00bb indique Julie Poulin, directrice artistique, lg2<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/RQ_Abribus_02-239519.jpg\" alt=\"pomme 2\"\/><\/figure>\n<p>*Portrait des comportements et des attitudes des citoyens qu\u00e9b\u00e9cois \u00e0 l\u2019\u00e9gard des 3RV, RECYC-QU\u00c9BEC, 2021.<\/p>\n<p>Cr\u00e9dits:<br \/>Client :&nbsp;Sophie Langlois Blouin, Sophie Taillefer, Nuria Perez de Leon, Suzanne Chabot,<br \/>Vice-pr\u00e9sidence cr\u00e9ation :&nbsp;Nick Paget&nbsp;<br \/>Vice-pr\u00e9sidence, Strat\u00e9gie :&nbsp;Sophie-Annick Vall\u00e9e&nbsp;<br \/>Vice-pr\u00e9sidence service-conseil :&nbsp;Marie-Christine Cayer<br \/>Direction de cr\u00e9ation :&nbsp;Genevi\u00e8ve Langlois, Alexandre Jourdain<br \/>Conception-r\u00e9daction :&nbsp;Valerie Wells, Olivier Gigu\u00e8re, Gabrielle Fortin-Larose<br \/>Direction artistique :&nbsp;Julie Poulin, Colin Beaudin, Patrick Rochon<br \/>Strat\u00e9gie :&nbsp;Pierre Labadie, Carla Mavaddat, Matthieu Morelle<br \/>Service-conseil :&nbsp;Marie-Julie Cossette, Jo\u00eblle Rondeau, Alexandra Capistran<br \/>Charge de projets, Production :&nbsp;Julie Martin, Genevi\u00e8ve Demers, Vincent Boivent<br \/>Production d\u2019agence :&nbsp;Claudine St-Pierre, Lina Pich\u00e9, Isabelle Thouin<br \/>M\u00e9dias :&nbsp;Dialekta<br \/>Photographie :&nbsp;Rapha\u00ebl Ouellet \/ Rodeo Production<br \/>R\u00e9alisation :&nbsp;Rapha\u00ebl Ouellet<br \/>Direction de la photographie :&nbsp;Rapha\u00ebl Ouellet<br \/>Maison de prod. \/ Production :&nbsp;Gorditos&nbsp;<br \/>Directeur artistique :&nbsp;Gr\u00e9goire Steunou<br \/>Producteur:&nbsp;Adam-Gabriel Belley-C\u00f4t\u00e9<br \/>Coordonnatrice de production :&nbsp;Michelle Tremblay<br \/>Monteur :&nbsp;\u00c9tienne Bergeron<br \/>Post-production :&nbsp;SHED<br \/>VFX Supervisor:&nbsp;Fr\u00e9d\u00e9ric Milot<br \/>Lead Flame Artist:&nbsp;Dominique Bellet\u00eate<br \/>Flame artist:&nbsp;Nicolas St-Cyr<br \/>Colorisation:&nbsp;Charles-Etienne Pascal<br \/>Coordonnatrice de postproduction:&nbsp;Ariane B\u00e9rub\u00e9<br \/>Studio de son \/ Ing\u00e9nierie :&nbsp;Circonflex<br \/>Musique :&nbsp;Circonflex<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94315\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/recyc-quebec-et-lg2-mettent-en-scene-laventure-du-compostage-pour-mieux-lencourager\/\"  data-item_title=\"RECYC-QU\u00c9BEC et lg2 mettent en sc\u00e8ne l\u2019aventure du compostage pour mieux l\u2019encourager\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/Recyc-Quebec_En-tete-1024x512.png\"  data-item_date=\"2022-05-26T05:26:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>RECYC-QU\u00c9BEC lance une nouvelle campagne de changement de comportement face au compostage. Cr\u00e9\u00e9e en collaboration avec lg2, cette offensive mise sur la vulgarisation des impacts environnementaux de cette simple modification d\u2019habitude: d\u00e9tourner nos mati\u00e8res organiques des d\u00e9chets m\u00e9nagers. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94315\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/recyc-quebec-et-lg2-mettent-en-scene-laventure-du-compostage-pour-mieux-lencourager\/\"  data-item_title=\"RECYC-QU\u00c9BEC et lg2 mettent en sc\u00e8ne l\u2019aventure du compostage pour mieux l\u2019encourager\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/05\/Recyc-Quebec_En-tete-1024x512.png\"  data-item_date=\"2022-05-26T05:26:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":94316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94315"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=94315"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94315\/revisions"}],"predecessor-version":[{"id":94338,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94315\/revisions\/94338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/94316"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=94315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=94315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=94315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}