{"id":94475,"date":"2022-06-07T10:55:32","date_gmt":"2022-06-07T14:55:32","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=94475"},"modified":"2022-06-07T10:55:35","modified_gmt":"2022-06-07T14:55:35","slug":"juridiqc-devoile-une-nouvelle-campagne-signee-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/juridiqc-devoile-une-nouvelle-campagne-signee-cossette\/","title":{"rendered":"JuridiQC d\u00e9voile une nouvelle campagne sign\u00e9e Cossette"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"557\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/JuridiQc-Visuel1-1-1024x557.png\" alt=\"\" class=\"wp-image-94476\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/JuridiQc-Visuel1-1-1024x557.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/JuridiQc-Visuel1-1-300x163.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/JuridiQc-Visuel1-1-768x417.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/JuridiQc-Visuel1-1-1536x835.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/JuridiQc-Visuel1-1.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>7 juin 2022<\/p>\n<p><strong>Lanc\u00e9 par la Soci\u00e9t\u00e9 qu\u00e9b\u00e9coise d\u2019information juridique (SOQUIJ) en 2020 gr\u00e2ce au soutien financier du minist\u00e8re de la Justice du Qu\u00e9bec, JuridiQC est un service en ligne gratuit qui informe, guide et accompagne les citoyen(ne)s dans leurs diverses d\u00e9marches juridiques. La plateforme de contenu vise \u00e0 rendre la justice plus accessible pour l\u2019ensemble de la population qu\u00e9b\u00e9coise.<\/strong><\/p>\n<p>Apr\u00e8s avoir trait\u00e9 du divorce et de la s\u00e9paration dans ses derni\u00e8res initiatives de communication, JuridiQC se concentre maintenant sur un nouveau volet : la perte d\u2019autonomie chez les personnes a\u00een\u00e9es. Cossette a donc \u00e9t\u00e9 mandat\u00e9e afin de d\u00e9velopper une campagne de notori\u00e9t\u00e9 pour ce nouveau service.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"JuridiQC - A\u00een\u00e9s en perte d&#039;autonomie - Publicit\u00e9 printemps 2022\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/qG-o27IE1l8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><a href=\"https:\/\/youtu.be\/qG-o27IE1l8\" target=\"_blank\" rel=\"noreferrer noopener\">Celle-ci<\/a> d\u00e9montre comment JuridiQC parvient \u00e0 faciliter des moments difficiles mais in\u00e9vitables dans la vie de chacun en illustrant concr\u00e8tement la pression que peut engendrer la perte d\u2019autonomie. Pour recr\u00e9er ce sentiment, Cossette et Nova Film ont fait preuve d\u2019ing\u00e9niosit\u00e9 en rapprochant progressivement les murs sur le plateau de tournage, emprisonnant par le fait m\u00eame les personnages dans la pi\u00e8ce.<\/p>\n<p>Les publicit\u00e9s qui se d\u00e9clinent \u00e0 la t\u00e9l\u00e9vision et sur le web conservent ainsi une tonalit\u00e9 coh\u00e9rente avec la marque, soit bienveillante, positive, cr\u00e9dible et surtout empathique.&nbsp;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>L\u2019empathie est au c\u0153ur de l\u2019initiative. Il \u00e9tait imp\u00e9ratif pour nous de prendre en consid\u00e9ration les a\u00een\u00e9(e)s et leurs aidant(e)s et de comprendre comment ils et elles peuvent se sentir afin de transposer ad\u00e9quatement ces \u00e9motions dans notre approche cr\u00e9ative, explique Richard Rochette-Villeneuve, directeur de cr\u00e9ation chez Cossette. Notre \u00e9quipe a men\u00e9 des recherches et a eu plusieurs discussions avec des intervenant(e)s du milieu avant d\u2019aboutir \u00e0 un concept o\u00f9 le public cible allait pouvoir se reconna\u00eetre. \u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Cossette a con\u00e7u une campagne r\u00e9aliste empreinte d\u2019humanit\u00e9 et d\u2019empathie, des valeurs qui sont ch\u00e8res \u00e0 JuridiQC, un service en ligne destin\u00e9 aux citoyen(ne)s qui vivent des situations \u00e9motionnellement complexes, comme la perte d\u2019autonomie. En plus d\u2019inclure les d\u00e9fis v\u00e9cus tant par les a\u00een\u00e9(e)s que par les proches aidant(e)s, elle am\u00e9liore la compr\u00e9hension de ce qu\u2019est JuridiQC et encourage les citoyen(ne)s \u00e0 s\u2019informer et \u00e0 s\u2019outiller pour faire face \u00e0 ces situations \u00bb, affirme M<sup>e<\/sup> Annie Mongeon, directrice du projet JuridiQC.\u00a0<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/EJOoLC28KhVDAgSRSWE5OUv8x7-1ecuRNzYnImxnRMG6vYi5gvXNfx3uTj5QzYhzo4r7EElB78ouddv84WJ2ZMr5dkk1KmrbwNf17ZlJLShOi5zXLcyb16k_ILVftRklXDyp-PGYOwUEsYVh8g\" alt=\"\"\/><\/figure>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p>Annonceur&nbsp;:&nbsp;JuridiQC<\/p>\n<p>Agence&nbsp;: Cossette<\/p>\n<p>Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Richard Rochette-Villeneuve, Zo\u00e9 Forest Paradis, Jasmin Brochu<\/p>\n<p>Produit : Beno\u00eet Chapellier, Katharina Gaudreau&nbsp;<\/p>\n<p>Production d\u2019agence : Septi\u00e8me \u2013 Joannie Roy<\/p>\n<p>Agence m\u00e9dia&nbsp;: Cossette M\u00e9dia<\/p>\n<p>Maison de production : Nova Film<\/p>\n<p>R\u00e9alisation : Pierre Dalp\u00e9<\/p>\n<p>Son : Cult Nation \u2013 Fran\u00e7ois B\u00e9langer<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94475\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/juridiqc-devoile-une-nouvelle-campagne-signee-cossette\/\"  data-item_title=\"JuridiQC d\u00e9voile une nouvelle campagne sign\u00e9e Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/JuridiQc-Visuel1-1-1024x557.png\"  data-item_date=\"2022-06-07T10:55:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lanc\u00e9 par la Soci\u00e9t\u00e9 qu\u00e9b\u00e9coise d\u2019information juridique (SOQUIJ) en 2020 gr\u00e2ce au soutien financier du minist\u00e8re de la Justice du Qu\u00e9bec, JuridiQC est un service en ligne gratuit qui informe, guide et accompagne les citoyen(ne)s dans leurs diverses d\u00e9marches juridiques. La plateforme de contenu vise \u00e0 rendre la justice plus accessible pour l\u2019ensemble de la population qu\u00e9b\u00e9coise.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94475\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/juridiqc-devoile-une-nouvelle-campagne-signee-cossette\/\"  data-item_title=\"JuridiQC d\u00e9voile une nouvelle campagne sign\u00e9e Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/JuridiQc-Visuel1-1-1024x557.png\"  data-item_date=\"2022-06-07T10:55:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":94476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,230,206],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94475"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=94475"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94475\/revisions"}],"predecessor-version":[{"id":94477,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94475\/revisions\/94477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/94476"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=94475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=94475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=94475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}