{"id":94694,"date":"2022-06-21T16:07:07","date_gmt":"2022-06-21T20:07:07","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=94694"},"modified":"2022-06-21T16:07:12","modified_gmt":"2022-06-21T20:07:12","slug":"lg2-derriere-loffensive-b2b-de-gsoft","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-derriere-loffensive-b2b-de-gsoft\/","title":{"rendered":"lg2 derri\u00e8re l\u2019offensive B2B de GSoft"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_Header-1024x512.jpg\" alt=\"\" class=\"wp-image-94698\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_Header-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_Header-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_Header-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_Header-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_Header-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>21 juin 2022<\/p>\n<p><strong>\u00c0 l\u2019heure o\u00f9 l\u2019exp\u00e9rience employ\u00e9 est sur toutes les l\u00e8vres, GSoft, fleuron de la technologie canadienne sp\u00e9cialis\u00e9 dans le d\u00e9veloppement de logiciels pour entreprises, a saisi la balle au bond et signe une offensive publicitaire audacieuse aux c\u00f4t\u00e9s de lg2. <\/strong><\/p>\n<p>L\u2019id\u00e9e? S\u2019adresser directement aux organisations canadiennes pour les inciter \u00e0 adopter des solutions num\u00e9riques qui rendent le travail plus simple, plus humain et plus efficace. Pour ce faire, la collaboration issue du travail entre lg2 et GSoft a donn\u00e9 naissance \u00e0 une campagne pancanadienne multiex\u00e9cution nomm\u00e9e <em>Dear Canada.\u00a0<\/em><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GSoft (Dear Canada \/ FR)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zorZo7hP_2s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><em>Dear Canada<\/em> est une campagne qui adopte les codes d\u2019une lettre de pr\u00e9sentation par le biais de la publicit\u00e9 sauvage, de panneaux num\u00e9riques et d\u2019une offensive sur les m\u00e9dias sociaux, principalement sur LinkedIn. Au total, pr\u00e8s de 60 organisations &#8211; toutes potentiellement clientes de GSoft &#8211; ont \u00e9t\u00e9 cibl\u00e9es par un message personnalis\u00e9.&nbsp;<\/p>\n<p>Des entreprises d\u2019ici &#8211; ou qui brassent des affaires ici &#8211; sont directement \u00e9t\u00e9 interpell\u00e9es&nbsp;: Banque TD, Canadian Tire et The Brick, pour ne nommer que celles-ci, ont vu leur nom ainsi qu\u2019une accroche personnalis\u00e9e&nbsp; affich\u00e9s de mani\u00e8re strat\u00e9gique \u00e0 la sortie de leurs bureaux. Le but \u00e9tant de se rapprocher strat\u00e9giquement des lieux fr\u00e9quent\u00e9s par les communaut\u00e9s d\u2019affaires.&nbsp;<\/p>\n<p>Trois grandes m\u00e9tropoles canadiennes sont vis\u00e9es par cette offensive : Montr\u00e9al, Vancouver, et Toronto. La Ville reine a notamment \u00e9t\u00e9 anim\u00e9e par des placements tr\u00e8s cibl\u00e9s et contextuels aux entreprises situ\u00e9es pr\u00e8s de Yonge-Dundas Square. \u00c0 Montr\u00e9al, des activations ont eu lieu au centre-ville, alors qu\u2019\u00e0 Vancouver, elles ont \u00e9t\u00e9 d\u00e9ploy\u00e9es au coin des rues Robson et Granville.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"569\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_04-1024x569.jpg\" alt=\"\" class=\"wp-image-94697\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_04-1024x569.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_04-300x167.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_04-768x427.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Gsoft_04.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Ces coups d\u2019\u00e9clat publicitaires misent sur le d\u00e9veloppement de la notori\u00e9t\u00e9 de GSoft et montrent qu\u2019elle est la r\u00e9f\u00e9rence de choix au Canada lorsqu\u2019il est question d\u2019aider les entreprises d\u2019ici \u00e0 am\u00e9liorer leur exp\u00e9rience employ\u00e9. Les principales ex\u00e9cutions de la campagne ont \u00e9t\u00e9 compil\u00e9es dans une vid\u00e9o qui sera diffus\u00e9e sur les m\u00e9dias sociaux aupr\u00e8s de la communaut\u00e9 d&rsquo;affaires du 17 juin au 8 juillet.\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Chez Gsoft, on se consacre depuis plus de 15 ans \u00e0 am\u00e9liorer l\u2019exp\u00e9rience employ\u00e9 de nos clients gr\u00e2ce \u00e0 nos logiciels, mais trop peu de monde le sait. Gr\u00e2ce \u00e0 cette offensive imagin\u00e9e par lg2, \u00e0 la fois audacieuse et ultra-personnalis\u00e9e, nous esp\u00e9rons bien attirer l\u2019attention de ces entreprises que l\u2019on admire, et collaborer avec elles prochainement. Parce que m\u00eame en B2B, on peut \u00eatre cr\u00e9atifs et sortir des sentiers battus. \u00bb explique Melody Ouellette, directrice de marque, GSoft<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est tellement motivant de voir qu\u2019un client est pr\u00eat \u00e0 sauter \u00e0 pieds joints dans des concepts hors du commun. Nous avons b\u00e2ti une approche provocante sans qu\u2019elle soit toutefois choquante. \u00bb ajoute Maxime Jenniss, directeur de cr\u00e9ation, lg2<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94694\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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dans le d\u00e9veloppement de logiciels pour entreprises, a saisi la balle au bond et signe une offensive publicitaire audacieuse aux c\u00f4t\u00e9s de lg2. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94694\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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