{"id":94760,"date":"2022-06-26T15:54:11","date_gmt":"2022-06-26T19:54:11","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=94760"},"modified":"2022-06-26T15:54:16","modified_gmt":"2022-06-26T19:54:16","slug":"hydro-quebec-et-lg2-signent-une-campagne-de-sensibilisation-a-la-prevention-de-la-securite-sur-les-chantiers","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/hydro-quebec-et-lg2-signent-une-campagne-de-sensibilisation-a-la-prevention-de-la-securite-sur-les-chantiers\/","title":{"rendered":"Hydro-Qu\u00e9bec et lg2 signent une campagne de sensibilisation \u00e0 la pr\u00e9vention de la s\u00e9curit\u00e9 sur les chantiers"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Header-1024x512.jpg\" alt=\"\" class=\"wp-image-94761\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Header-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Header-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Header-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Header-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Header-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>27 juin 2022<\/p>\n<p><strong>Hydro-Qu\u00e9bec lance une campagne f\u00e9d\u00e9ratrice, imagin\u00e9e par lg2, sur l\u2019importance des moyens de pr\u00e9vention mis en place sur les chantiers de construction. Jusqu\u2019\u00e0 la mi-novembre, la soci\u00e9t\u00e9 d\u2019\u00c9tat a pris la d\u00e9cision de porter le flambeau de la mobilisation afin de rappeler l\u2019importance des activit\u00e9s de pr\u00e9vention et du contr\u00f4le des risques en milieu de travail. <\/strong><\/p>\n<p>Alors qu\u2019un Qu\u00e9b\u00e9cois sur 20 \u0153uvre dans l\u2019industrie de la construction, Hydro-Qu\u00e9bec souhaite d\u00e9montrer que l\u2019exposition aux risques et aux dangers est bien r\u00e9elle dans une campagne d\u2019affichage faisant allusion aux codes visuels de l\u2019industrie.\u00a0<\/p>\n<p>Afin de susciter un sentiment de solidarit\u00e9 entre toute personne \u0153uvrant sur les chantiers, les d\u00e9clinaisons d\u2019affichage ont \u00e9t\u00e9 imagin\u00e9es pour ramener l\u2019humain au c\u0153ur des dangers. De ce fait, les pictogrammes ont \u00e9t\u00e9 humanis\u00e9s pour montrer des situations de risques et de dangers potentiels.<\/p>\n<p> Pour cette premi\u00e8re campagne de sensibilisation, trois th\u00e8mes qui peuvent \u00eatre \u00e0 l\u2019origine d\u2019une situation d\u2019accident ont \u00e9t\u00e9 retenus\u00a0: la distraction, la visibilit\u00e9 et l\u2019empressement. Parlant d\u2019elles-m\u00eames, ces images ont pour but de susciter la discussion ainsi que la collaboration entre les personnes \u0153uvrant sur les chantiers.\u00a0<\/p>\n<p>Au d\u00e9ploiement terrain se joint une offensive publicitaire radio dans laquelle 3\u00a0messages de sensibilisation ont \u00e9t\u00e9 con\u00e7us pour attirer l\u2019attention par leur emprunt aux \u00e9l\u00e9ments typiques des publicit\u00e9s de bi\u00e8res, de r\u00e9novation et de v\u00e9hicule utilitaire.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Pour r\u00e9aliser les visuels, on est all\u00e9 directement sur le terrain o\u00f9 les photos ont \u00e9t\u00e9 prises du haut d\u2019une grue de 25\u00a0pieds. On s\u2019est efforc\u00e9 de r\u00e9pliquer le plus fid\u00e8lement possible les poses des silhouettes sur les pictogrammes pour cr\u00e9er un trompe-l\u2019\u0153il.\u2009\u00bb Alexandre Jutras, directeur de cr\u00e9ation adjoint, lg2<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Le m\u00e9dia de pr\u00e9dilection pour rejoindre les gens sur les chantiers, c\u2019est la radio. Pour attirer leur attention, on a repris les codes des pubs qui s\u2019adressent g\u00e9n\u00e9ralement \u00e0 notre cible pour cr\u00e9er un\u00a0<em>mislead<\/em>\u00a0et passer notre message de mani\u00e8re efficace.\u2009\u00bb Fran\u00e7ois-Julien Rainville, concepteur-r\u00e9dacteur, lg2<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94760\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hydro-quebec-et-lg2-signent-une-campagne-de-sensibilisation-a-la-prevention-de-la-securite-sur-les-chantiers\/\"  data-item_title=\"Hydro-Qu\u00e9bec et lg2 signent une campagne de sensibilisation \u00e0 la pr\u00e9vention de la s\u00e9curit\u00e9 sur les chantiers\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Header-1024x512.jpg\"  data-item_date=\"2022-06-26T15:54:11-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hydro-Qu\u00e9bec lance une campagne f\u00e9d\u00e9ratrice, imagin\u00e9e par lg2, sur l\u2019importance des moyens de pr\u00e9vention mis en place sur les chantiers de construction. Jusqu\u2019\u00e0 la mi-novembre, la soci\u00e9t\u00e9 d\u2019\u00c9tat a pris la d\u00e9cision de porter le flambeau de la mobilisation afin de rappeler l\u2019importance des activit\u00e9s de pr\u00e9vention et du contr\u00f4le des risques en milieu de travail. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94760\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hydro-quebec-et-lg2-signent-une-campagne-de-sensibilisation-a-la-prevention-de-la-securite-sur-les-chantiers\/\"  data-item_title=\"Hydro-Qu\u00e9bec et lg2 signent une campagne de sensibilisation \u00e0 la pr\u00e9vention de la s\u00e9curit\u00e9 sur les chantiers\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/Header-1024x512.jpg\"  data-item_date=\"2022-06-26T15:54:11-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":94761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94760"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=94760"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94760\/revisions"}],"predecessor-version":[{"id":94762,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94760\/revisions\/94762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/94761"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=94760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=94760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=94760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}