{"id":94781,"date":"2022-06-28T03:51:12","date_gmt":"2022-06-28T07:51:12","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=94781"},"modified":"2022-06-28T03:51:15","modified_gmt":"2022-06-28T07:51:15","slug":"saaq-et-lg2-devoilent-une-campagne-pour-inciter-les-automobilistes-a-respecter-les-limites-de-vitesse","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/saaq-et-lg2-devoilent-une-campagne-pour-inciter-les-automobilistes-a-respecter-les-limites-de-vitesse\/","title":{"rendered":"SAAQ et lg2 d\u00e9voilent une campagne pour inciter les automobilistes \u00e0 respecter les limites de vitesse"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/SAAQ_vitesse_header-1024x576.png\" alt=\"\" class=\"wp-image-94782\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/SAAQ_vitesse_header-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/SAAQ_vitesse_header-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/SAAQ_vitesse_header-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/SAAQ_vitesse_header-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/SAAQ_vitesse_header-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>28 juin 2022<\/p>\n<p><strong>Et si les panneaux de limites de vitesse pouvaient s\u2019exprimer, que diraient-ils? C\u2019est la r\u00e9flexion derri\u00e8re la nouvelle offensive de la Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec (SAAQ) en collaboration avec lg2 dans une campagne humoristique portant sur le fait que les petits exc\u00e8s de vitesse sont une infraction de masse souvent banalis\u00e9e. <\/strong><\/p>\n<p>Mises en sc\u00e8ne \u00e0 travers un documentaire fictif, \u00e0 mi-chemin entre la com\u00e9die et le reportage, les enseignes partagent leur r\u00e9flexion sur les diff\u00e9rents usagers de la route qui les ignorent afin de passer un message de fa\u00e7on r\u00e9aliste, d\u00e9tonnante et m\u00e9morable. Cette campagne de sensibilisation au respect des limites de vitesse amorc\u00e9e \u00e0 la mi-juin se poursuit jusqu\u2019\u00e0 la fin de la p\u00e9riode estivale.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Respectons les limites de vitesse\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BvUgUYcfXWs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Depuis plusieurs ann\u00e9es, la vitesse est l\u2019une des principales causes d\u2019accident au Qu\u00e9bec. Les exc\u00e8s de vitesse repr\u00e9sentent chaque ann\u00e9e autour de 70\u00a0% des infractions recens\u00e9es entra\u00eenant des points d\u2019inaptitude. C\u2019est pourquoi l\u2019\u00e9lan publicitaire imagin\u00e9 met en sc\u00e8ne des panneaux de signalisation routi\u00e8re, lesquels nous d\u00e9voilent leurs sentiments profonds pour toucher le public cible.<\/p>\n<p>Dans cette offensive d\u00e9clin\u00e9e \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio ainsi que sur les m\u00e9dias sociaux, la d\u00e9ception, la tristesse et la trahison ressenties par les panneaux font \u00e0 la fois sourire et r\u00e9fl\u00e9chir sur les comportements des usagers de la route.\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Quand on pense aux exc\u00e8s de vitesse, les usagers de la route ne se sentent pas toujours concern\u00e9s, car les petits et moyens exc\u00e8s sont malheureusement devenus communs avec le temps. Pour susciter l\u2019empathie et \u00e9veiller la r\u00e9flexion, on a humanis\u00e9 les panneaux de fa\u00e7on \u00e0 ce que le pas de recul face \u00e0 nos comportements soit frappant. Les limites de vitesse sont l\u00e0 pour nous prot\u00e9ger et chacun a un r\u00f4le \u00e0 jouer dans le maintien de la s\u00e9curit\u00e9 routi\u00e8re. \u00bb souligne Pauline Despr\u00e9s, lead strat\u00e9gique, lg2<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94781\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/saaq-et-lg2-devoilent-une-campagne-pour-inciter-les-automobilistes-a-respecter-les-limites-de-vitesse\/\"  data-item_title=\"SAAQ et lg2 d\u00e9voilent une campagne pour inciter les automobilistes \u00e0 respecter les limites de vitesse\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/SAAQ_vitesse_header-1024x576.png\"  data-item_date=\"2022-06-28T03:51:12-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Et si les panneaux de limites de vitesse pouvaient s\u2019exprimer, que diraient-ils? C\u2019est la r\u00e9flexion derri\u00e8re la nouvelle offensive de la Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec (SAAQ) en collaboration avec lg2 dans une campagne humoristique portant sur le fait que les petits exc\u00e8s de vitesse sont une infraction de masse souvent banalis\u00e9e. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94781\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/saaq-et-lg2-devoilent-une-campagne-pour-inciter-les-automobilistes-a-respecter-les-limites-de-vitesse\/\"  data-item_title=\"SAAQ et lg2 d\u00e9voilent une campagne pour inciter les automobilistes \u00e0 respecter les limites de vitesse\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/06\/SAAQ_vitesse_header-1024x576.png\"  data-item_date=\"2022-06-28T03:51:12-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":94782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227,272],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94781"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=94781"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94781\/revisions"}],"predecessor-version":[{"id":94783,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/94781\/revisions\/94783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/94782"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=94781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=94781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=94781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}