{"id":94860,"date":"2022-07-05T11:23:48","date_gmt":"2022-07-05T15:23:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=94860"},"modified":"2022-07-05T11:23:52","modified_gmt":"2022-07-05T15:23:52","slug":"%e2%80%89vibrez-au-rythme-du-velo%e2%80%89-une-activation-signee-desjardins-cri-agence-et-velo-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/%e2%80%89vibrez-au-rythme-du-velo%e2%80%89-une-activation-signee-desjardins-cri-agence-et-velo-quebec\/","title":{"rendered":"\u00ab\u2009Vibrez au rythme du v\u00e9lo\u2009\u00bb : une activation sign\u00e9e Desjardins, CRI agence et V\u00e9lo Qu\u00e9bec"},"content":{"rendered":"<figure class=\"wp-block-image\" id=\"block-77ead264-92ec-44bc-a33d-04d92df58e46\"><img src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2022\/07\/Plan-de-travail-12-1024x490.png\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est Plan-de-travail-12-1024x490.png.\"\/><\/figure>\n<p id=\"block-cedcd72e-ccd6-4e7e-a802-dd86c3dae1bf\">5 juillet 2022<\/p>\n<p id=\"block-a72632b8-bc56-4473-a98e-3c7c699132c6\"><strong>Dans le cadre de son partenariat avec V\u00e9lo Qu\u00e9bec, Desjardins&nbsp;a travaill\u00e9 de concert avec&nbsp;CRI agence&nbsp;pour activer deux des \u00e9v\u00e9nements phares du Festival Go v\u00e9lo Montr\u00e9al&nbsp;: le Tour de l\u2019\u00cele (5 juin) et le Tour la Nuit (3 juin) 2022.<\/strong><\/p>\n<figure class=\"wp-block-image\" id=\"block-79a9181e-99f9-4a6b-a91a-658fee817984\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Cadrage_TDN_vFinal-246522.gif\" alt=\"velo 1\"\/><\/figure>\n<p id=\"block-ed32ed38-664a-495d-b358-53ddca18e92c\">Avec comme objectif d\u2019animer les parcours et de donner de l\u2019\u00e9nergie aux cyclistes \u00e0 travers des activations festives, vibrantes et color\u00e9es, plusieurs&nbsp;animations ont \u00e9t\u00e9 mises en place :<\/p>\n<p id=\"block-bc27097d-08fe-4bdf-b713-27362e0bb7e8\">o Un band live a donn\u00e9 le rythme aux participants avec le Mixbus&nbsp;Studio \u00e0 titre de sc\u00e8ne<\/p>\n<p id=\"block-017cca90-8ba2-40c9-b75c-a759d1b19c71\">o Une fanfare a accueilli les cyclistes \u00e0 l\u2019int\u00e9rieur du Stade&nbsp;olympique<\/p>\n<p id=\"block-a25d0a96-7d2d-4745-a7c2-984263a831f8\">o Une DJ et des dragqueens ont encourag\u00e9 et fait augmenter la cadence<\/p>\n<p id=\"block-84b39629-ea3f-4160-9920-934322f98f4b\">o Des agents promotionnels ont fait la distribution de b\u00e2tons lumineux pour d\u00e9corer les v\u00e9los des festivaliers de mani\u00e8re \u00e0 les rendre plus visibles et \u00e0 offrir une exp\u00e9rience encore plus s\u00e9curitaire.<\/p>\n<figure class=\"wp-block-image\" id=\"block-faf01408-3322-433a-8eb2-2949728aa86b\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Plan+de+travail+6+copie-246525.jpg\" alt=\"velo 2\"\/><\/figure>\n<p id=\"block-fe73e965-8f2e-4e58-ad4c-11bcde164ffd\">Une strat\u00e9gie de contenus m\u00e9dias sociaux engageante a \u00e9galement \u00e9t\u00e9 d\u00e9ploy\u00e9e pour faire rayonner le partenariat, les activations et l\u2019implication de Desjardins envers le programme Cycliste averti, qui initie les jeunes de 5e et de 6e ann\u00e9es du primaire \u00e0 la s\u00e9curit\u00e9 routi\u00e8re \u00e0 v\u00e9lo.<\/p>\n<p id=\"block-71835704-b2a8-407d-a826-20b86d79f563\">CR\u00c9DITS<br \/>Annonceur&nbsp;: Desjardins<br \/>Agence&nbsp;: CRI agence<br \/>Cr\u00e9ation&nbsp;: Mounir Fadlou, Annie Ouellet, Baptiste Desmonts<br \/>Motion design&nbsp;: Nic Ross<br \/>Production&nbsp;: C\u00e9cilia Boissy, Marie-\u00c8ve Roy<br \/>Strat\u00e9gie&nbsp;: Sophie Tardif<br \/>Service-conseil&nbsp;: Emmanuelle Lortie, Claire Lys, Jean-Fran\u00e7ois Garneau<\/p>\n<p id=\"block-3fd7de7e-adb7-456e-9eda-e69cabdc7ec4\">Agents terrain&nbsp;: Staff, M\u00e9lanie Desrosiers, Juliette Fachena, Jean-Fran\u00e7ois James<br \/>Band&nbsp;: Groove Affair<br \/>Dragqueens&nbsp;: Kiara, Barbada de Barbades, La Drag On-Fly<br \/>DJ&nbsp;: Shaydakiss<br \/>Fanfare&nbsp;: Urban Science Brass Band<br \/>Partenaires&nbsp;: Mixbus Studio, Parc olympique, Protech<br \/>Photos&nbsp;: Philippe Blanchard<br \/>V\u00e9lo Qu\u00e9bec&nbsp;: Marjorie Nantel<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_94860\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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