{"id":95110,"date":"2022-08-11T06:17:07","date_gmt":"2022-08-11T10:17:07","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=95110"},"modified":"2022-08-11T06:17:11","modified_gmt":"2022-08-11T10:17:11","slug":"lassonde-continue-a-faire-confiance-a-adviso-apres-10-ans-de-collaboration","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lassonde-continue-a-faire-confiance-a-adviso-apres-10-ans-de-collaboration\/","title":{"rendered":"Lassonde continue \u00e0 faire confiance \u00e0 Adviso, apr\u00e8s 10 ans de collaboration"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"898\" height=\"468\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/08\/te\u0301le\u0301chargement.jpeg\" alt=\"\" class=\"wp-image-95111\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/08\/te\u0301le\u0301chargement.jpeg 898w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/08\/te\u0301le\u0301chargement-300x156.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/08\/te\u0301le\u0301chargement-768x400.jpeg 768w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><\/figure>\n<p>11 ao\u00fbt 2022<\/p>\n<p><strong>Plus de 10 ans apr\u00e8s le d\u00e9but de leur relation d\u2019affaires, les marques de A. Lassonde renouvellent leur confiance envers Adviso pour les accompagner dans le d\u00e9veloppement d\u2019une relation durable et pertinente avec tous leurs clients.<\/strong><\/p>\n<p>Au fil des ann\u00e9es, l\u2019\u00e9volution de Lassonde dans le num\u00e9rique a permis \u00e0 ses marques de jus et de boissons de fruits comme Oasis et Rougemont de s\u2019ancrer toujours plus dans le quotidien des Canadiens et Canadiennes.<\/p>\n<p>En plus de sa strat\u00e9gie de marketing relationnel, Adviso accompagne \u00e9galement Lassonde en SEO et analyse de donn\u00e9es.<\/p>\n<p>Parmi les projets phares de ce partenariat de longue date, on peut souligner :<\/p>\n<ul>\n<li>La gestion des donn\u00e9es marketing pour les points de contacts num\u00e9riques en marketing relationnel;<\/li>\n<li>L\u2019analyse et recommandations quant aux recherches organiques des clients ainsi que les modifications n\u00e9cessaires \u00e0 apporter aux sites web;<\/li>\n<li>L\u2019accompagnement, l\u2019implantation et l\u2019analyse de tout ce qui touche \u00e0 Google Analytics et GA4.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Gr\u00e2ce aux efforts des derni\u00e8res ann\u00e9es avec Adviso, nous avons maintenant une meilleure compr\u00e9hension des int\u00e9r\u00eats r\u00e9els de nos clients et ce, sur les diff\u00e9rents canaux num\u00e9riques, \u00bb d\u00e9clare\u00a0Marl\u00e8ne Hins, vice-pr\u00e9sident marketing et innovation, A. Lassonde inc.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Le num\u00e9rique a forc\u00e9 les marques \u00e0 devoir communiquer en direct avec leurs consommateurs, un d\u00e9fi particulier pour les produits de consommation. Lassonde a toujours valoris\u00e9 cette relation privil\u00e9gi\u00e9e avec ses clients et nous sommes fiers de les appuyer dans cette d\u00e9marche, \u00bb ajoute\u00a0Jean-Fran\u00e7ois Renaud, pr\u00e9sident et co-fondateur, Adviso<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_95110\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lassonde-continue-a-faire-confiance-a-adviso-apres-10-ans-de-collaboration\/\"  data-item_title=\"Lassonde continue \u00e0 faire confiance \u00e0 Adviso, apr\u00e8s 10 ans de collaboration\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/08\/te\u0301le\u0301chargement.jpeg\"  data-item_date=\"2022-08-11T06:17:07-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Plus de 10 ans apr\u00e8s le d\u00e9but de leur relation d\u2019affaires, les marques de A. Lassonde renouvellent leur confiance envers Adviso pour les accompagner dans le d\u00e9veloppement d\u2019une relation durable et pertinente avec tous leurs clients.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_95110\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lassonde-continue-a-faire-confiance-a-adviso-apres-10-ans-de-collaboration\/\"  data-item_title=\"Lassonde continue \u00e0 faire confiance \u00e0 Adviso, apr\u00e8s 10 ans de collaboration\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/08\/te\u0301le\u0301chargement.jpeg\"  data-item_date=\"2022-08-11T06:17:07-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":95111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[273,206,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/95110"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=95110"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/95110\/revisions"}],"predecessor-version":[{"id":95112,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/95110\/revisions\/95112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/95111"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=95110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=95110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=95110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}