{"id":95317,"date":"2022-08-31T09:43:36","date_gmt":"2022-08-31T13:43:36","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=95317"},"modified":"2022-08-31T09:43:41","modified_gmt":"2022-08-31T13:43:41","slug":"le-theatre-centaur-fait-confiance-a-hula-hoop-pour-repositionner-sa-marque","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-theatre-centaur-fait-confiance-a-hula-hoop-pour-repositionner-sa-marque\/","title":{"rendered":"Le th\u00e9\u00e2tre Centaur fait confiance \u00e0 Hula Hoop pour repositionner sa marque"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"724\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-1024x724.png\" alt=\"\" class=\"wp-image-70319\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-1024x724.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-300x212.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-768x543.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>31 ao\u00fbt 2022<\/p>\n<p><strong>Affect\u00e9 par les deux derni\u00e8res ann\u00e9es de pand\u00e9mie, le milieu culturel et artistique se retrouve aujourd\u2019hui devant de nouveaux d\u00e9fis \u00e0 relever et le th\u00e9\u00e2tre Centaur ne fait pas exception.<\/strong><\/p>\n<p>Sur le point d\u2019entamer sa 54 e saison -premi\u00e8re saison officielle depuis la crise-, le th\u00e9\u00e2tre anglophone fond\u00e9 en 1969 se devait de revoir sa strat\u00e9gie. Avec une nouvelle \u00e9quipe de communication en poste, il a confi\u00e9 \u00e0 l\u2019agence Hula Hoop le mandat de revoir leur positionnement et leur identit\u00e9 de marque.<\/p>\n<p>L\u2019ambition ici est de permettre au th\u00e9\u00e2tre Centaur de revitaliser son image afin de retrouver ses lettres de noblesse. Chez Hula Hoop, on se r\u00e9jouit d\u00e9j\u00e0 de ce nouveau mandat\u00a0:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Travailler avec le th\u00e9\u00e2tre Centaur est pour nous une superbe occasion de r\u00e9affirmer l\u2019ambition de l\u2019agence d\u2019accompagner et propulser diff\u00e9rents projets dans le milieu culturel. C\u2019est pour nous un privil\u00e8ge de travailler avec un th\u00e9\u00e2tre avec autant d\u2019histoire et de notori\u00e9t\u00e9\u00a0\u00bb, affirme Marc-Andr\u00e9 Dionne, pr\u00e9sident de Hula Hoop Montr\u00e9al.<\/p>\n<\/blockquote>\n<p>Fait \u00e0 noter, cette collaboration ne se limite pas qu\u2019\u00e0 l\u2019image de marque. Avant d\u2019entamer le processus cr\u00e9atif de rebranding, Hula Hoop apporte \u00e9galement son expertise en direction artistique afin de cr\u00e9er le territoire graphique de la programmation de la saison 2022-2023. Une belle saison qui s\u2019amorce!<\/p>\n<p>Cr\u00e9dits<\/p>\n<ul>\n<li>Client :\u00a0Th\u00e9\u00e2tre Centaur<\/li>\n<li>Direction conseil\u00a0: Marc-Andr\u00e9 Dionne<\/li>\n<li>Direction artistique\u00a0: M\u00e9lanie Poirier<\/li>\n<li>Conception-r\u00e9daction\u00a0: Laura Black<\/li>\n<li>Activation\u00a0et direction de client\u00e8le\u00a0: Meghann Dutilloy<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_95317\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-theatre-centaur-fait-confiance-a-hula-hoop-pour-repositionner-sa-marque\/\"  data-item_title=\"Le th\u00e9\u00e2tre Centaur fait confiance \u00e0 Hula Hoop pour repositionner sa marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-1024x724.png\"  data-item_date=\"2022-08-31T09:43:36-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Affect\u00e9 par les deux derni\u00e8res ann\u00e9es de pand\u00e9mie, le milieu culturel et artistique se retrouve aujourd\u2019hui devant de nouveaux d\u00e9fis \u00e0 relever et le th\u00e9\u00e2tre Centaur ne fait pas exception.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_95317\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-theatre-centaur-fait-confiance-a-hula-hoop-pour-repositionner-sa-marque\/\"  data-item_title=\"Le th\u00e9\u00e2tre Centaur fait confiance \u00e0 Hula Hoop pour repositionner sa marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/11\/Logo_HulaHoop-1024x724.png\"  data-item_date=\"2022-08-31T09:43:36-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":70319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[967],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/95317"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=95317"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/95317\/revisions"}],"predecessor-version":[{"id":95319,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/95317\/revisions\/95319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/70319"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=95317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=95317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=95317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}