{"id":9536,"date":"2014-10-14T09:14:36","date_gmt":"2014-10-14T13:14:36","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=9536"},"modified":"2023-09-02T15:34:12","modified_gmt":"2023-09-02T19:34:12","slug":"publicite-baisse-dinteret-pour-la-television-et-lordinateur-de-bureau","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicite-baisse-dinteret-pour-la-television-et-lordinateur-de-bureau\/","title":{"rendered":"Publicit\u00e9: baisse d’int\u00e9r\u00eat pour la t\u00e9l\u00e9vision et l’ordinateur de bureau"},"content":{"rendered":"

\"179953\"<\/a>10 octobre 2014 – Faisant indirectement \u00e9cho \u00e0 la conf\u00e9rence de Bryan Segal<\/a><\/strong><\/span> lors de l’\u00e9v\u00e9nement Roadshow 2014<\/a><\/strong><\/span>, la firme de recherche eMarteker annonce\u00a0ce matin, dans un sondage d’intentions men\u00e9 aupr\u00e8s des acheteurs de publicit\u00e9s, un d\u00e9clin de l’int\u00e9r\u00eat pour la t\u00e9l\u00e9vision et l’ordinateur de bureau dans les prochaines ann\u00e9es.<\/p>\n

De 3,47$CDN milliards en 2012, les d\u00e9penses publicitaires pour la t\u00e9l\u00e9vision traditionnelle ont gliss\u00e9 \u00e0 3,39$CDN milliards un an plus tard. Une baisse qui devrait s’accentuer dans les prochaines ann\u00e9es.<\/p>\n

D\u00e9clin\u00e9s sur\u00a0six plateformes distinctes, les r\u00e9sultats annoncent et pr\u00e9voient, a contrario, un int\u00e9r\u00eat croissant pour la publicit\u00e9 dans les mobiles, les tablettes, la t\u00e9l\u00e9vision connect\u00e9e (\u00e0 Internet) et les m\u00e9dias Web.<\/p>\n

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10 octobre 2014 – Faisant indirectement \u00e9cho \u00e0 la conf\u00e9rence de Bryan Segal lors de l’\u00e9v\u00e9nement Roadshow 2014, la firme de recherche eMarteker annonce\u00a0ce matin, dans un sondage d’intentions men\u00e9 aupr\u00e8s des acheteurs de publicit\u00e9s, un d\u00e9clin de l’int\u00e9r\u00eat pour la t\u00e9l\u00e9vision et l’ordinateur de bureau dans les prochaines ann\u00e9es. De 3,47$CDN milliards en 2012, […]<\/p>\n

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