{"id":95467,"date":"2022-09-08T15:26:42","date_gmt":"2022-09-08T19:26:42","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=95467"},"modified":"2022-09-12T12:27:04","modified_gmt":"2022-09-12T16:27:04","slug":"nouvelle-campagne-de-sensibilisation-delections-quebec-concue-et-realisee-par-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelle-campagne-de-sensibilisation-delections-quebec-concue-et-realisee-par-cossette\/","title":{"rendered":"Nouvelle campagne de sensibilisation d\u2019\u00c9lections Qu\u00e9bec, con\u00e7ue et r\u00e9alis\u00e9e par Cossette"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/1-E_lections-Que_bec-_-Cossette-Image-den-te_te-1024x576.jpg\" alt=\"\" class=\"wp-image-95468\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/1-E_lections-Que_bec-_-Cossette-Image-den-te_te-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/1-E_lections-Que_bec-_-Cossette-Image-den-te_te-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/1-E_lections-Que_bec-_-Cossette-Image-den-te_te-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/1-E_lections-Que_bec-_-Cossette-Image-den-te_te-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/1-E_lections-Que_bec-_-Cossette-Image-den-te_te.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>8 septembre 2022<\/p>\n<p><strong>Sous le th\u00e8me \u00ab inverser la tendance \u00bb, l\u2019initiative invite la population \u00e0 se rendre aux urnes en grand nombre le 3 octobre prochain de fa\u00e7on \u00e0 inverser la tendance \u00e0 la baisse que l\u2019on observe quant au taux de participation.&nbsp;<\/strong><\/p>\n<p>On constate en effet un d\u00e9clin du nombre de personnes qui votent depuis les 30 derni\u00e8res ann\u00e9es, un ph\u00e9nom\u00e8ne qu\u2019on observe ici comme ailleurs et qui s\u2019explique en partie parce que les nouvelles g\u00e9n\u00e9rations d\u2019\u00e9lecteur(-trice)s votent moins que leurs a\u00een\u00e9(e)s. Sur un ton humoristique et teint\u00e9 d\u2019autod\u00e9rision, la campagne tente d\u2019inverser cette tendance \u00e0 la baisse et de g\u00e9n\u00e9rer un maximum d\u2019int\u00e9r\u00eat pour les \u00e9lections provinciales.&nbsp;<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00c9lections provinciales 2022 - Excuses\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/SCSNUUzRlLA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00c9lections provinciales 2022 - Influenceur\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0QxETMU3BJw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>En 2018, c\u2019est pr\u00e8s d\u2019un(e) Qu\u00e9b\u00e9cois(e) sur trois qui n&rsquo;est pas all\u00e9(e) voter, et cette r\u00e9alit\u00e9 est encore plus vraie chez les jeunes g\u00e9n\u00e9rations, affirme Suzanne Naud, directrice des communications et des affaires publiques pour \u00c9lections Qu\u00e9bec. En collaboration avec Cossette, nous avons donc multipli\u00e9 les efforts cette ann\u00e9e afin de renverser cette tendance et d\u2019inciter les 18-44 ans \u00e0 exercer leur droit de vote. La campagne a tout de m\u00eame une tonalit\u00e9 accessible pour le grand public, puisque nous voulons rejoindre et convaincre le plus de gens possible de participer activement \u00e0 cet exercice d\u00e9mocratique si important. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/3a+-+E%CC%81lections+Que%CC%81bec+_+Cossette+-+Affichage-253412.jpg\" alt=\"EQ 3a\"\/><\/figure>\n<p>Pour ce faire, l\u2019agence a imagin\u00e9 une vari\u00e9t\u00e9 de tactiques o\u00f9 \u00c9lections Qu\u00e9bec fait l\u2019inverse de ce qu\u2019elle ferait normalement pour convaincre les gens d\u2019aller voter. Au lieu de mettre de l\u2019avant une c\u00e9l\u00e9brit\u00e9 ou un(e) influenceur(-euse) populaire aupr\u00e8s des jeunes, de prendre part \u00e0 la tendance de l\u2019heure sur les m\u00e9dias sociaux ou encore de miser sur des actions citoyennes pleines de bon sens, l\u2019offensive consiste \u00e0 faire tout le contraire.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00c9lections provinciales 2022 - Radio #2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/o6JevaL5e7c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00c9lections provinciales 2022 - Radio #1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/OQhlXf6XdeY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>La d\u00e9mocratie, c\u2019est pr\u00e9cieux. Il faut vraiment faire tout en notre pouvoir pour que les gens votent davantage. C\u2019est pourquoi on s\u2019est permis de faire une proposition audacieuse, de hausser la barre et de sortir des sentiers battus pour int\u00e9resser les 18-44 ans au vote. On se devait de mettre au point un concept cr\u00e9atif ainsi qu\u2019une signature qui seraient \u00e0 la hauteur de nos ambitions en mati\u00e8re d\u2019int\u00e9r\u00eat et de notori\u00e9t\u00e9 pour les \u00e9lections \u00bb, explique Richard Rochette-Villeneuve, directeur de cr\u00e9ation chez Cossette.&nbsp;<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/3b+-+E%CC%81lections+Que%CC%81bec+_+Cossette+-+Affichage-253415.jpg\" alt=\"EQ 3b\"\/><\/figure>\n<p>Les messages publicitaires sont d\u00e9ploy\u00e9s \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio, sur le web ainsi qu\u2019en affichage. Afin de rejoindre un c\u0153ur de cible plus jeune, l\u2019offensive comporte aussi des d\u00e9clinaisons sur les m\u00e9dias sociaux, avec notamment du <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/@electionsquebec\" target=\"_blank\">contenu sur la plateforme TikTok<\/a> et une <a href=\"https:\/\/www.effetmonstre.com\/metavers-elections-quebec\/\" target=\"_blank\" rel=\"noreferrer noopener\">activation sur le m\u00e9tavers r\u00e9alis\u00e9e en collaboration avec l\u2019Effet Monstre<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&amp;Eacute;lections Qu&amp;eacute;bec m&amp;egrave;ne une campagne publicitaire dans le m&amp;eacute;tavers\" src=\"https:\/\/player.vimeo.com\/video\/747079221?h=fc040c5222&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong><br \/><\/strong><\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/3c+-+E%CC%81lections+Que%CC%81bec+_+Cossette+-+Affichage+2-253418.jpg\" alt=\"EQ 3c\"\/><\/figure>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p>Annonceur&nbsp;:&nbsp;\u00c9lections Qu\u00e9bec<\/p>\n<p>Agence&nbsp;: Cossette<\/p>\n<p>Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Richard Rochette-Villeneuve, S\u00e9bastien Forget, Nadine El-Whidi, Fabrice Poirier, Guillaume St-Hilaire, Nicolas Baillargeon, Jasmin Brochu, Camille Forget<\/p>\n<p>Strat\u00e9gie : Marie Vaillancourt, Hugo Fournier, Val\u00e9rie Labont\u00e9-C\u00f4t\u00e9<\/p>\n<p>Produit : Nicole Laplante, L\u00e9a Breton, Louiza Aider<\/p>\n<p>Production d\u2019agence : Septi\u00e8me<\/p>\n<p>Production \u00e9lectronique : Joannie Roy<\/p>\n<p>Production imprim\u00e9e : France Laberge, Nathalie Boucher, Natalie Gadoua<\/p>\n<p>Production num\u00e9rique : Mario L\u00e9vesque, Maxime Bluteau, Jos\u00e9e L\u00e9vesque, Patrick Payeur, Annie Turcotte<\/p>\n<p>Maison de production : Nova Film<\/p>\n<p>R\u00e9alisation : Fran\u00e7ois Lallier<\/p>\n<p>Son : Circonflex<\/p>\n<p>Prise de vue et retouches : Le Quartier \u2013 Martin Flamand et Rodolphe Beaulieu<\/p>\n<p>Activation dans le m\u00e9tavers : L\u2019Effet Monstre et Martin Nolet&nbsp;<\/p>\n<p>Agence m\u00e9dia&nbsp;: Cossette M\u00e9dia<\/p>\n<p>Planification et activation m\u00e9dia : Am\u00e9lie Lemieux, Karine Marquis, Alec Blondin-Stewart<\/p>\n<p>Agence de relations publiques : Citoyen<\/p>\n<p>Relations publiques et marketing d&rsquo;influence : Fanny Laurin, Annie Robitaille<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_95467\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  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