{"id":95893,"date":"2022-09-28T07:00:00","date_gmt":"2022-09-28T11:00:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=95893"},"modified":"2022-09-27T18:26:14","modified_gmt":"2022-09-27T22:26:14","slug":"la-firme-quebecoise-adviso-acquiert-r3-marketing-et-elargit-son-expertise-en-marketing-relationnel","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-firme-quebecoise-adviso-acquiert-r3-marketing-et-elargit-son-expertise-en-marketing-relationnel\/","title":{"rendered":"La firme qu\u00e9b\u00e9coise Adviso acquiert R3 Marketing et \u00e9largit son expertise en marketing relationnel"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"532\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/image-9-1024x532.jpeg\" alt=\"\" class=\"wp-image-95894\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/image-9-1024x532.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/image-9-300x156.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/image-9-768x399.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/image-9.jpeg 1220w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>28 septembre 2022<\/p>\n<p><strong>La firme de strat\u00e9gie num\u00e9rique Adviso annonce aujourd\u2019hui l\u2019acquisition de R3 Marketing, une firme conseil sp\u00e9cialis\u00e9e en d\u00e9veloppement et optimisation de programmes relationnels et de fid\u00e9lisation. L\u2019int\u00e9gration de R3 Marketing est strat\u00e9gique et permettra \u00e0 Adviso d\u2019\u00e9largir son expertise et d\u2019entrer dans le march\u00e9, encore peu d\u00e9velopp\u00e9 au Qu\u00e9bec, de la fid\u00e9lisation et de la r\u00e9tention clients.<\/strong><\/p>\n<p>Alors qu\u2019Adviso collabore d\u00e9j\u00e0 avec de grands joueurs dont la Banque Nationale, le Cirque du Soleil et \u00c9nergir, R3 dessert de prestigieux clients tels que M\u00e9tro, SAQ, Jean Coutu, la S\u00e9paq, la monnaie royale du Canada, Nespresso Canada, Loto-Qu\u00e9bec et Desjardins.<\/p>\n<p>Comptant plus de 35 ans d\u2019exp\u00e9rience en marketing relationnel, gestion, d\u00e9veloppement et optimisation de programmes de fid\u00e9lisation, les deux associ\u00e9s de R3 Marketing que sont Paul Lafortune et Hans Laroche demeurent pr\u00e9sents et actifs pendant la transition. Ayant d\u00e9velopp\u00e9 plusieurs outils propri\u00e9taires uniques d\u2019analyse et de mesures de rendement, R3 Marketing vient compl\u00e9ter le portefeuille d\u00e9j\u00e0 bien rempli d\u2019expertises offertes par Adviso.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Bien que nous soyons d\u00e9j\u00e0 bien positionn\u00e9s en termes d\u2019innovation, nous croyons fermement au transfert d\u2019exp\u00e9rience et de connaissance de figures de proue de notre industrie qui ma\u00eetrisent les fondements des succ\u00e8s marketing. En plus d\u2019allier strat\u00e9gie et activation, l\u2019int\u00e9gration de R3 nous permet d\u2019aller au-del\u00e0 de la conversion et d\u2019entrer par la grande porte dans l\u2019univers de la fid\u00e9lisation clients. Cette transition vers l\u2019activation de la donn\u00e9e primaire est primordiale pour les entreprises dans un monde sans cookies tiers, sachant que le co\u00fbt d&rsquo;acquisition de nouveaux clients pour une marque a connu une augmentation de 222% en 2022 seulement (SimplicityDX), et que 71% des consommateurs s&rsquo;attendent d\u00e9sormais \u00e0 une exp\u00e9rience personnalis\u00e9e avec les marques avec lesquelles ils interagissent (Google). Nous souhaitons ainsi faire d\u2019Adviso l\u2019une des firmes conseil les plus \u00e9volu\u00e9es au Canada en mati\u00e8re de marketing relationnel et de fid\u00e9lisation \u00bb, explique Elizabeth Henry, Cheffe de la direction d\u2019Adviso<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes tr\u00e8s heureux d\u2019avoir la possibilit\u00e9 de transf\u00e9rer notre expertise \u00e0 une \u00e9quipe de jeunes passionn\u00e9s et de nous assurer de la p\u00e9rennit\u00e9 de R3 et des outils propri\u00e9taires que Paul et moi avons d\u00e9velopp\u00e9s au fils des ans. Cette entente nous permet d\u2019offrir \u00e0 nos clients des services encore plus sophistiqu\u00e9s gr\u00e2ce \u00e0 l\u2019expertise en science de donn\u00e9es d\u2019Adviso. Cette transaction permet, entre autres, de mieux conseiller nos clients en mati\u00e8re de segmentation, de personnalisation des offres et des contenus afin d\u2019am\u00e9liorer le niveau d\u2019engagement des clients et la performance des programmes relationnels et de fid\u00e9lisation de ces derniers \u00bb, explique Hans Laroche, cofondateur de R3 Marketing.<\/p>\n<\/blockquote>\n<p>La structure actuelle d\u2019Adviso demeure, alors que les employ\u00e9s de R3 Marketing se joignent \u00e0 l\u2019\u00e9quipe et continuent de profiter de l\u2019expertise de Paul Lafortune et Hans Laroche pour les prochaines ann\u00e9es.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_95893\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-firme-quebecoise-adviso-acquiert-r3-marketing-et-elargit-son-expertise-en-marketing-relationnel\/\"  data-item_title=\"La firme qu\u00e9b\u00e9coise Adviso acquiert R3 Marketing et \u00e9largit son expertise en marketing relationnel\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/image-9-1024x532.jpeg\"  data-item_date=\"2022-09-28T07:00:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La firme de strat\u00e9gie num\u00e9rique Adviso annonce aujourd\u2019hui l\u2019acquisition de R3 Marketing, une firme conseil sp\u00e9cialis\u00e9e en d\u00e9veloppement et optimisation de programmes relationnels et de fid\u00e9lisation. L\u2019int\u00e9gration de R3 Marketing est strat\u00e9gique et permettra \u00e0 Adviso d\u2019\u00e9largir son expertise et d\u2019entrer dans le march\u00e9, encore peu d\u00e9velopp\u00e9 au Qu\u00e9bec, de la fid\u00e9lisation et de la r\u00e9tention clients.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_95893\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-firme-quebecoise-adviso-acquiert-r3-marketing-et-elargit-son-expertise-en-marketing-relationnel\/\"  data-item_title=\"La firme qu\u00e9b\u00e9coise Adviso acquiert R3 Marketing et \u00e9largit son expertise en marketing relationnel\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/09\/image-9-1024x532.jpeg\"  data-item_date=\"2022-09-28T07:00:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":95894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[273,206,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/95893"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=95893"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/95893\/revisions"}],"predecessor-version":[{"id":95895,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/95893\/revisions\/95895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/95894"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=95893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=95893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=95893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}