{"id":96115,"date":"2022-10-11T08:24:56","date_gmt":"2022-10-11T12:24:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=96115"},"modified":"2022-10-11T08:24:58","modified_gmt":"2022-10-11T12:24:58","slug":"hilo-un-mouvement-collectif-intelligent-mis-en-lumiere-par-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/hilo-un-mouvement-collectif-intelligent-mis-en-lumiere-par-lg2\/","title":{"rendered":"Hilo : un mouvement collectif intelligent mis en lumi\u00e8re par LG2"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/10\/2840x1420_image_den_tete-1024x512.png\" alt=\"\" class=\"wp-image-96116\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/10\/2840x1420_image_den_tete-1024x512.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/10\/2840x1420_image_den_tete-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/10\/2840x1420_image_den_tete-768x384.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/10\/2840x1420_image_den_tete-1536x768.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/10\/2840x1420_image_den_tete-2048x1024.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>11 octobre 2022<\/p>\n<p><strong>Hilo, service d\u2019\u00e9nergie intelligente, lance sa toute premi\u00e8re campagne ax\u00e9e sur l\u2019impact soci\u00e9tal de l\u2019adh\u00e9sion \u00e0 ses solutions de maisons et b\u00e2timents connect\u00e9s. <\/strong><\/p>\n<p>LG2, aux c\u00f4t\u00e9s d\u2019Hilo depuis ses balbutiements il y a quatre ans, accompagne la marque dans une offensive de communication pour mettre en lumi\u00e8re les avantages collectifs du service, qui s\u2019\u00e9l\u00e8vent au-del\u00e0 des b\u00e9n\u00e9fices individuels. Du 19 septembre au 13 novembre, la campagne 360\u00b0 porte le message que chaque maison qui embarque dans le mouvement Hilo d\u00e9cuple notre impact collectif en faveur de l\u2019environnement. <\/p>\n<p>Aux placements m\u00e9dia traditionnels et num\u00e9riques (m\u00e9dias sociaux, banni\u00e8res et vid\u00e9os) se greffe une pi\u00e8ce ma\u00eetresse, une publicit\u00e9 de 60 secondes qui vulgarise de fa\u00e7on imag\u00e9e l\u2019impact d\u2019Hilo : bien plus qu\u2019un service, il incarne un mouvement collectif intelligent et coordonn\u00e9.\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Hilo, c\u2019est bien plus qu\u2019un gadget technologique ou des thermostats intelligents. C\u2019est un outil concret et, surtout, facile \u00e0 int\u00e9grer dans son quotidien pour contribuer \u00e0 la transition \u00e9nerg\u00e9tique. Cr\u00e9\u00e9e en collaboration avec LG2, cette campagne a su traduire de fa\u00e7on imag\u00e9e et percutante ce qu\u2019est Hilo : un projet majeur pour le Qu\u00e9bec qui se concr\u00e9tise gr\u00e2ce \u00e0 chacun de nous. Une solution collective pour garantir l\u2019approvisionnement en \u00e9lectricit\u00e9 sans avoir \u00e0 en produire plus.\u00a0\u00bb, indique S\u00e9bastien Fournier, pr\u00e9sident-directeur g\u00e9n\u00e9ral, Hilo<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Dans les derni\u00e8res ann\u00e9es, on a beaucoup parl\u00e9 de ce qu\u2019Hilo apportait aux gens individuellement. Mais Hilo, \u00e7a a \u00e9t\u00e9 con\u00e7u pour r\u00e9pondre \u00e0 des besoins collectifs\u00a0: la n\u00e9cessit\u00e9 de mieux utiliser notre \u00e9nergie et d\u2019\u00e9viter de la gaspiller. Et l\u00e0, la marque \u00e9tait pr\u00eate \u00e0 mettre sa raison d\u2019\u00eatre au c\u0153ur d\u2019une campagne. On a cherch\u00e9 \u00e0 cr\u00e9er des images fortes pour faire comprendre ce sujet complexe et intangible qu\u2019est celui de la gestion intelligente de l\u2019\u00e9nergie. L\u2019effet de groupe avec les manchots, le chef d\u2019orchestre qui incarne la centrale virtuelle, la danse en ligne qui montre la puissance du nombre, tout \u00e7a clarifie visuellement la port\u00e9e d\u2019Hilo,\u00a0\u00bb ajoute Marilou Aubin, associ\u00e9e, vice-pr\u00e9sidente cr\u00e9ation, LG2<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96115\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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