{"id":96492,"date":"2022-11-01T17:35:00","date_gmt":"2022-11-01T21:35:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=96492"},"modified":"2022-11-02T17:42:34","modified_gmt":"2022-11-02T21:42:34","slug":"la-saaq-et-lg2-signent-une-campagne-humoristique-sur-limportance-du-partage-de-la-route","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-saaq-et-lg2-signent-une-campagne-humoristique-sur-limportance-du-partage-de-la-route\/","title":{"rendered":"La SAAQ et LG2 signent une campagne humoristique sur l\u2019importance du partage de la route"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/SAAQ-Still-Partage-de-la-route-1024x512.png\" alt=\"\" class=\"wp-image-96493\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/SAAQ-Still-Partage-de-la-route-1024x512.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/SAAQ-Still-Partage-de-la-route-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/SAAQ-Still-Partage-de-la-route-768x384.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/SAAQ-Still-Partage-de-la-route-1536x768.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/SAAQ-Still-Partage-de-la-route-2048x1024.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>1er novembre 2022<\/p>\n<p><strong>Du 10\u00a0octobre au 6\u00a0novembre, la Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec (SAAQ) lance une nouvelle campagne de sensibilisation au respect du partage de la route. Forte de sa collaboration de plus d\u2019une d\u00e9cennie avec l\u2019agence de cr\u00e9ation LG2, la SAAQ s\u2019adresse cet automne \u00e0 l\u2019ensemble des usagers du r\u00e9seau routier.<\/strong><\/p>\n<p>La campagne \u00e9labor\u00e9e par LG2 mise sur une tonalit\u00e9 humoristique et positive pour ainsi rappeler que la route est le seul endroit o\u00f9 personne n\u2019est roi, et donc, qu\u2019il faut la partager.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reine du ring\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5BJUe9geY3I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Comment inciter \u00e0 la bonne cohabitation? Les messages t\u00e9l\u00e9vis\u00e9s, la publicit\u00e9 radiophonique ainsi que les d\u00e9clinaisons sur les m\u00e9dias sociaux mettent de l\u2019avant la consid\u00e9ration des autres, une attitude g\u00e9n\u00e9rant une meilleure harmonie entre les usagers.<\/p>\n<p>Souvent pos\u00e9s sans intention malveillante, par habitude ou inconsciemment, de nombreux gestes constituent des risques pouvant provoquer des accidents et des blessures graves. Ces gestes sont d\u2019ailleurs autant attribuables aux conducteurs qu\u2019aux non-conducteurs, un rappel n\u00e9cessaire mis en lumi\u00e8re dans cette offensive.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Roi des prix\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/urU6RGigOQc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Selon les donn\u00e9es du bilan routier\u00a02021 de la SAAQ, le nombre de cyclistes d\u00e9c\u00e9d\u00e9s sur les routes a augment\u00e9 de 56,9\u00a0% par rapport \u00e0 la moyenne de\u00a02016 \u00e0\u00a02020. De plus, le nombre de motocyclistes d\u00e9c\u00e9d\u00e9s sur les routes a, lui aussi, augment\u00e9 de 27,4\u00a0%. Finalement, sur les 347\u00a0personnes d\u00e9c\u00e9d\u00e9es dans des circonstances routi\u00e8res en\u00a02021, 52\u00a0\u00e9taient des pi\u00e9tons.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Roi du hip-hop\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5KuVwWaaZkA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>Client<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>SAAQ &#8211; Patrice Letendre, Anne Marcoux<\/td>\n<\/tr>\n<tr>\n<td>Vice-pr\u00e9sidence cr\u00e9ation<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Luc Du Sault<\/td>\n<\/tr>\n<tr>\n<td>Vice-pr\u00e9sidence, Strat\u00e9gie<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Sophie-Annick Vall\u00e9e<\/td>\n<\/tr>\n<tr>\n<td>Direction de cr\u00e9ation<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Luc Du Sault, \u00c9ric Chavagnac<\/td>\n<\/tr>\n<tr>\n<td>Conception-r\u00e9daction<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Marc-Andr\u00e9 Savard<\/td>\n<\/tr>\n<tr>\n<td>Direction artistique<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Vincent Bernard<\/td>\n<\/tr>\n<tr>\n<td>Strat\u00e9gie<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Pauline Despr\u00e9s<\/td>\n<\/tr>\n<tr>\n<td>Contenu<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Val\u00e9rie B\u00e9dard, B\u00e9atrice Lachance, Justine Bilodeau, R\u00e9mi Lebel, Vincent Deslauriers, Nicolas Boisvert<\/td>\n<\/tr>\n<tr>\n<td>Service-conseil<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Alexandra Laverdi\u00e8re, No\u00e9mie Steben-Roy<\/td>\n<\/tr>\n<tr>\n<td>Charge de projets, Production<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Julie Pichette<\/td>\n<\/tr>\n<tr>\n<td>Production d\u2019agence<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Isabelle Fonta<\/td>\n<\/tr>\n<tr>\n<td>Montage<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Dominic Montplaisir<\/td>\n<\/tr>\n<tr>\n<td>M\u00e9dias<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Touch\u00e9, Cossette M\u00e9dia<\/td>\n<\/tr>\n<tr>\n<td>R\u00e9alisation<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Nicolas Monette<\/td>\n<\/tr>\n<tr>\n<td>Direction de la photographie<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Barry Russell<\/td>\n<\/tr>\n<tr>\n<td>Maison de prod. \/ Production<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Gorditos \/ V\u00e9ronique Poulin<\/td>\n<\/tr>\n<tr>\n<td>Post-production<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Post-Moderne<\/td>\n<\/tr>\n<tr>\n<td>Studio de son \/ Ing\u00e9nierie<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Circonflex \/ Pascal Desjardins<\/td>\n<\/tr>\n<tr>\n<td>Musique<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Circonflex<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96492\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-saaq-et-lg2-signent-une-campagne-humoristique-sur-limportance-du-partage-de-la-route\/\"  data-item_title=\"La SAAQ et LG2 signent une campagne humoristique sur l\u2019importance du partage de la route\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/SAAQ-Still-Partage-de-la-route-1024x512.png\"  data-item_date=\"2022-11-01T17:35:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Du 10 octobre au 6 novembre, la Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec (SAAQ) lance une nouvelle campagne de sensibilisation au respect du partage de la route. Forte de sa collaboration de plus d\u2019une d\u00e9cennie avec l\u2019agence de cr\u00e9ation LG2, la SAAQ s\u2019adresse cet automne \u00e0 l\u2019ensemble des usagers du r\u00e9seau routier.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96492\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-saaq-et-lg2-signent-une-campagne-humoristique-sur-limportance-du-partage-de-la-route\/\"  data-item_title=\"La SAAQ et LG2 signent une campagne humoristique sur l\u2019importance du partage de la route\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/SAAQ-Still-Partage-de-la-route-1024x512.png\"  data-item_date=\"2022-11-01T17:35:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":96493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[227,272],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96492"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=96492"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96492\/revisions"}],"predecessor-version":[{"id":96494,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96492\/revisions\/96494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/96493"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=96492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=96492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=96492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}