{"id":96538,"date":"2022-11-08T07:16:08","date_gmt":"2022-11-08T12:16:08","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=96538"},"modified":"2022-11-08T07:16:11","modified_gmt":"2022-11-08T12:16:11","slug":"leger-fait-lacquisition-de-360-market-reach","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/leger-fait-lacquisition-de-360-market-reach\/","title":{"rendered":"L\u00e9ger fait l\u2019acquisition de 360 Market Reach"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Annonce-360-Market-Reach-1024x640.jpg\" alt=\"\" class=\"wp-image-96539\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Annonce-360-Market-Reach-1024x640.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Annonce-360-Market-Reach-300x188.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Annonce-360-Market-Reach-768x480.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Annonce-360-Market-Reach.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>8 novembre 2022<\/p>\n<p><strong>L\u00e9ger vient d&rsquo;annoncer l&rsquo;acquisition de 360 Market Reach, une firme de recherche marketing am\u00e9ricaine. 360 Market Reach est sp\u00e9cialis\u00e9e dans divers secteurs d\u2019activit\u00e9 tels que les produits de grande consommation, le commerce de d\u00e9tail, la sant\u00e9 et le bien-\u00eatre, le luxe et le voyage.<\/strong><\/p>\n<p>Depuis plus de dix ans, des entreprises de renom font confiance \u00e0 360 Market Reach afin de comprendre le comportement des consommateurs, les diff\u00e9rences g\u00e9n\u00e9rationnelles et les comportements d&rsquo;achat.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>L\u00e9ger est fi\u00e8re de faire l\u2019acquisition de 360 Market Reach, une entreprise dans le domaine de la recherche marketing jouissant d\u2019une excellente r\u00e9putation dans le secteur des biens de consommation et qui travaille avec des clients prestigieux tels que L\u2019Or\u00e9al, Edgewell, De Beers, Smucker, Bimbo et Mariott. Nous sommes pr\u00e9sents aux \u00c9tats-Unis depuis pr\u00e8s de 20 ans et cette acquisition strat\u00e9gique nous permettra de renforcer notre pr\u00e9sence sur le march\u00e9 am\u00e9ricain \u00bb, d\u00e9clare Jean-Marc L\u00e9ger, pr\u00e9sident de L\u00e9ger.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes ravis de rejoindre l&rsquo;\u00e9quipe de L\u00e9ger. La synergie entre nos entreprises est \u00e9vidente et nous partageons la m\u00eame la vision, les m\u00eames valeurs et les m\u00eames ambitions. Cette d\u00e9cision strat\u00e9gique permettra \u00e0 nos employ\u00e9s de se d\u00e9velopper et nous permettra d\u2019\u00e9largir notre client\u00e8le au niveau mondial \u00bb, d\u00e9clare Alicia Ierardi, copr\u00e9sidente et cofondatrice de 360 Market Reach.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Notre \u00e9quipe s&rsquo;est d\u00e9velopp\u00e9e afin de devenir un partenaire de confiance pour de nombreuses marques faisant partie de la Fortune Global 500. Nous sommes heureux d&rsquo;\u00e9tendre notre travail et notre succ\u00e8s en joignant L\u00e9ger, une entreprise de renomm\u00e9e mondiale. Les possibilit\u00e9s de croissance \u00e0 court et \u00e0 long terme sont tr\u00e8s positives pour nous \u00bb, a d\u00e9clar\u00e9 Pat DePietto, copr\u00e9sidente et cofondatrice de 360 Market Reach.<\/p>\n<\/blockquote>\n<p>Gr\u00e2ce \u00e0 cette acquisition, Dave Scholz, vice-pr\u00e9sident ex\u00e9cutif chez L\u00e9ger, deviendra vice-pr\u00e9sident ex\u00e9cutif et directeur g\u00e9n\u00e9ral, \u00c9tats-Unis. L\u2019\u00e9quipe de 360 Market Reach int\u00e9grera ainsi celle de L\u00e9ger et Alicia Ierardi et Pat DePietto, actuellement co-pr\u00e9sidentes et fondatrices de 360 Market Reach, deviendront vice-pr\u00e9sidentes ex\u00e9cutives de la division am\u00e9ricaine de L\u00e9ger. <\/p>\n<p>Il s&rsquo;agit de la treizi\u00e8me acquisition de L\u00e9ger, et l&rsquo;entreprise continuera \u00e0 rechercher d&rsquo;autres opportunit\u00e9s de croissance.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96538\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  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