{"id":96663,"date":"2022-11-15T11:13:19","date_gmt":"2022-11-15T16:13:19","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=96663"},"modified":"2022-11-15T11:13:22","modified_gmt":"2022-11-15T16:13:22","slug":"aliments-du-quebec-et-lg2-sattaquent-a-de-fausses-croyances","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/aliments-du-quebec-et-lg2-sattaquent-a-de-fausses-croyances\/","title":{"rendered":"Aliments du Qu\u00e9bec et LG2 s\u2019attaquent \u00e0 de fausses croyances"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/ADQ_Porteparole_FacebookCover_2840x1420-1024x512.jpg\" alt=\"\" class=\"wp-image-96664\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/ADQ_Porteparole_FacebookCover_2840x1420-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/ADQ_Porteparole_FacebookCover_2840x1420-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/ADQ_Porteparole_FacebookCover_2840x1420-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/ADQ_Porteparole_FacebookCover_2840x1420-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/ADQ_Porteparole_FacebookCover_2840x1420-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>15 novembre 2022<\/p>\n<p><strong>L\u2019inflation qui touche le Qu\u00e9bec a un impact sur la facture d\u2019\u00e9picerie. Dans le but de remettre les pendules \u00e0 l\u2019heure et de d\u00e9construire les id\u00e9es pr\u00e9con\u00e7ues, Aliments du Qu\u00e9bec et LG2 r\u00e9pondent \u00e0 une question qui tombe \u00e0 point\u00a0: \u00ab\u00a0Les produits d\u2019ici sont-ils r\u00e9ellement plus chers que ceux d\u2019ailleurs?\u00a0\u00bb <\/strong><\/p>\n<p>Une <a rel=\"noreferrer noopener\" href=\"https:\/\/www.alimentsduquebec.com\/fr\/blogue\/nouvelles\/etude-manger-quebecois-coute-t-il-plus-cher\" target=\"_blank\">\u00e9tude comparative men\u00e9e par l\u2019Universit\u00e9 Dalhousie<\/a> s\u2019est pench\u00e9e sur la question, et les r\u00e9sultats sont \u00e9tonnants : dans 70\u00a0% des cat\u00e9gories d\u2019aliments \u00e9tudi\u00e9es, les produits locaux ont des prix \u00e9quivalents ou moindres \u00e0 ceux d\u2019ailleurs. Amorc\u00e9e en octobre dernier, la campagne 360 <em>C\u2019est souvent moins cher qu\u2019on pense<\/em> met de l\u2019avant ce constat pour d\u00e9manteler avec humour le mythe selon lequel les produits qu\u00e9b\u00e9cois seraient plus chers que ceux d\u2019ailleurs.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Moins cher qu&#039;on pense - Difficile \u00e0 croire\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nESIuZqWc2o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>En pleine crise o\u00f9 l\u2019inflation monte et le pouvoir d\u2019achat diminue, le secteur agroalimentaire avait besoin d\u2019une voix forte pour d\u00e9mystifier les perceptions quant au prix des produits d\u2019ici, et c\u2019est avec fiert\u00e9 que Aliments du Qu\u00e9bec porte ce message. Au final, acheter local, c\u2019est meilleur pour l\u2019\u00e9conomie qu\u00e9b\u00e9coise et ce n\u2019est pas n\u00e9cessairement plus cher. Gr\u00e2ce \u00e0 notre collaboration avec LG2, nous avons pu appuyer notre campagne sur des donn\u00e9es probantes d\u00e9mystifiant les id\u00e9es re\u00e7ues, \u00bb ajoute Isabelle Roy, directrice g\u00e9n\u00e9rale, Aliments du Qu\u00e9bec.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Moins cher qu&#039;on pense - Sacs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/s6Km2wEdA-s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>\u00c0 la suite du succ\u00e8s des campagnes des derni\u00e8res ann\u00e9es, la notori\u00e9t\u00e9 d\u2019Aliments du Qu\u00e9bec n\u2019est plus \u00e0 faire. Il \u00e9tait maintenant temps d\u2019aborder le co\u00fbt du panier d\u2019\u00e9picerie, une pr\u00e9occupation des consommateurs dans le contexte \u00e9conomique actuel. C\u2019est la raison pour laquelle nous avons abord\u00e9 l\u2019accessibilit\u00e9 des produits d\u2019ici dans cette r\u00e9cente campagne. \u00bb indique Lysa Petraccone, directrice de cr\u00e9ation, LG2<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Moins cher qu&#039;on pense - Saucisses\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/CpupkwAKsBc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Jusqu\u2019au mois de mars 2023, du contenu sur les m\u00e9dias sociaux, des publications dans les magazines<br \/><em>Ricardo<\/em> et <em>Caribou<\/em> ainsi que du mat\u00e9riel promotionnel en \u00e9picerie continueront d\u2019appuyer quatre messages publicitaires \u00e0 la tonalit\u00e9 humoristique, o\u00f9 des consommateurs mettent au d\u00e9fi les croyances trompeuses des Qu\u00e9b\u00e9cois.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Moins cher qu&#039;on pense - Bruschetta\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/23kXHj_JO68?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Cr\u00e9dits :<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>Client<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Aliments du Qu\u00e9bec<\/td>\n<\/tr>\n<tr>\n<td>Vice-pr\u00e9sidence cr\u00e9ation<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Marilou Aubin<\/td>\n<\/tr>\n<tr>\n<td>Direction de cr\u00e9ation<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Lysa Petraccone<\/td>\n<\/tr>\n<tr>\n<td>Conception-r\u00e9daction<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Philippe Coulombe et Roxanne Pelletier<\/td>\n<\/tr>\n<tr>\n<td>Direction artistique<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Hang Tan Tang<\/td>\n<\/tr>\n<tr>\n<td>Strat\u00e9gie<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Camille Jourdain<\/td>\n<\/tr>\n<tr>\n<td>Directrice de cr\u00e9ation contenu<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Joannie Fredette<\/td>\n<\/tr>\n<tr>\n<td>Service-conseil<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Catherine Villeneuve, directrice-conseil<\/td>\n<\/tr>\n<tr>\n<td>\u2192<\/td>\n<td>Ingrid Proulx, conseill\u00e8re<\/td>\n<\/tr>\n<tr>\n<td>\u2192<\/td>\n<td>Marie-Claude Lacasse, charg\u00e9e de projet<\/td>\n<\/tr>\n<tr>\n<td>Charge de projets, Production<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Justine Trottier<\/td>\n<\/tr>\n<tr>\n<td>Production d\u2019agence<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Simon L. Dub\u00e9<\/td>\n<\/tr>\n<tr>\n<td>M\u00e9dias<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Challenge M\u00e9dia \/ Shanie B\u00e9dard<\/td>\n<\/tr>\n<tr>\n<td>Infographiste<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Manon R\u00e9millard<\/td>\n<\/tr>\n<tr>\n<td>Int\u00e9grateur<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>C\u00e9drick Patenaude<\/td>\n<\/tr>\n<tr>\n<td>Maison de prod. \/ Production<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>SOMA \/ Simon Corriveau-Gagn\u00e9<\/td>\n<\/tr>\n<tr>\n<td>Montage offline<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>Dominic Montplaisir<\/td>\n<\/tr>\n<tr>\n<td>Colorisation<\/td>\n<td>\u2192<\/td>\n<td>Outpost \/&nbsp; Martin Gaumont<\/td>\n<\/tr>\n<tr>\n<td>Montage online<\/td>\n<td>\u2192<\/td>\n<td>Emmanuel Mazeron<\/td>\n<\/tr>\n<tr>\n<td>Studio de son \/ Ing\u00e9nierie<\/td>\n<td>\u2192&nbsp;<\/td>\n<td>BLVD \/ Marc R\u00e9millard<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96663\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/aliments-du-quebec-et-lg2-sattaquent-a-de-fausses-croyances\/\"  data-item_title=\"Aliments du Qu\u00e9bec et LG2 s\u2019attaquent \u00e0 de fausses croyances\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/ADQ_Porteparole_FacebookCover_2840x1420-1024x512.jpg\"  data-item_date=\"2022-11-15T11:13:19-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019inflation qui touche le Qu\u00e9bec a un impact sur la facture d\u2019\u00e9picerie. Dans le but de remettre les pendules \u00e0 l\u2019heure et de d\u00e9construire les id\u00e9es pr\u00e9con\u00e7ues, Aliments du Qu\u00e9bec et LG2 r\u00e9pondent \u00e0 une question qui tombe \u00e0 point : \u00ab Les produits d\u2019ici sont-ils r\u00e9ellement plus chers que ceux d\u2019ailleurs? \u00bb <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96663\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/aliments-du-quebec-et-lg2-sattaquent-a-de-fausses-croyances\/\"  data-item_title=\"Aliments du Qu\u00e9bec et LG2 s\u2019attaquent \u00e0 de fausses croyances\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/ADQ_Porteparole_FacebookCover_2840x1420-1024x512.jpg\"  data-item_date=\"2022-11-15T11:13:19-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":96664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96663"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=96663"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96663\/revisions"}],"predecessor-version":[{"id":96665,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96663\/revisions\/96665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/96664"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=96663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=96663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=96663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}