{"id":96738,"date":"2022-11-22T05:54:32","date_gmt":"2022-11-22T10:54:32","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=96738"},"modified":"2022-11-22T05:54:35","modified_gmt":"2022-11-22T10:54:35","slug":"iga-devoile-son-nouveau-film-des-fetes-avec-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/iga-devoile-son-nouveau-film-des-fetes-avec-sid-lee\/","title":{"rendered":"IGA d\u00e9voile son nouveau film des F\u00eates avec Sid Lee"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/PaindeViande_IGA_SidLee-1024x576.jpg\" alt=\"\" class=\"wp-image-96739\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/PaindeViande_IGA_SidLee-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/PaindeViande_IGA_SidLee-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/PaindeViande_IGA_SidLee-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/PaindeViande_IGA_SidLee-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/PaindeViande_IGA_SidLee.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>22 novembre 2022<\/p>\n<p><strong>Pour une 5e ann\u00e9e, IGA joint ses forces \u00e0 l\u2019agence cr\u00e9ative Sid Lee pour lancer son conte, un cadeau des F\u00eates pour l\u2019ensemble des familles du Qu\u00e9bec et du Nouveau-Brunswick. Intitul\u00e9 \u00ab Le pain de viande \u00bb, le court-m\u00e9trage de cette ann\u00e9e encourage \u00e0 ch\u00e9rir nos traditions culinaires familiales et nos moments m\u00e9morables r\u00e9unis autour d\u2019une table. Une histoire surprenante et \u00e9motionnellement engageante qui souligne la place sp\u00e9ciale qu\u2019occupe chacun-e dans nos familles.<\/strong><\/p>\n<p>Un r\u00e9cit issu d\u2019un concours annuel lanc\u00e9 \u00e0 tous les artisan-e-s de l\u2019agence Sid Lee, tous d\u00e9partements confondus, pour d\u00e9nicher la meilleure histoire possible. Un travail de plus de 9 mois, avec le Studio d\u2019animation 3D Tonic DNA et Circonflex pour la musique et le son.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On le sent dans nos magasins pr\u00e9sentement, IGA et tous les marchands mettent tous les efforts n\u00e9cessaires pour faire vivre un temps de f\u00eates m\u00e9morables en 2022. Le retour de ce conte du temps des f\u00eates est pour nous une belle fa\u00e7on de souligner l\u2019importance des traditions centr\u00e9es autour de la bouffe et des recettes familiales qui forgent des souvenirs imp\u00e9rissables de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration, \u00bb exprime Carl Pichette, vice-pr\u00e9sident Marketing Qu\u00e9bec.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IGA \u2013 Le pain de viande \ud83d\udc75\ud83c\udffb\ud83c\udf84\ud83c\udf74\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Fq6ng_TmAk8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Par cette approche nous voulons toucher le c\u0153ur et mettre en lumi\u00e8re l\u2019amour inconditionnel qui se vit partout lors de nos r\u00e9unions familiales. C\u2019est aussi une fa\u00e7on propre \u00e0 nos marchands d\u2019offrir leurs v\u0153ux du temps des F\u00eates. \u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Au-del\u00e0 de vouloir amener le plaisir et le rire au c\u0153ur des foyers qu\u00e9b\u00e9cois, nous voulions rendre hommage \u00e0 tout ce qui unit les familles pendant les f\u00eates: l\u2019amour, la tradition et la bouffe. \u00bb ajoute Francis L\u00e9vesque, directeur artistique chez Sid Lee.<\/p>\n<\/blockquote>\n<p>En plus d\u2019\u00eatre d\u00e9ploy\u00e9 \u00e0 la t\u00e9l\u00e9vision jusqu\u2019au 23 d\u00e9cembre 2022, le court m\u00e9trage \u00ab Le pain de viande \u00bb sera disponible en fran\u00e7ais et en anglais en ligne, sur les plateformes sociales ainsi que sur les r\u00e9seaux sociaux d\u2019IGA Vive la bouffe et sur IGA.net.<\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<p>CLIENT : IGA (Sobeys) : Carl Pichette, Caroline Duhamel, Fr\u00e9d\u00e9rique Cyr-Labrie, David Audet-Simard, Alexandra Saumier, Karine Lebel,<br \/>Pascaline Varin, Vincent Globensky<\/p>\n<p>AGENCE : Sid Lee<br \/>Directeur de cr\u00e9ation : Alex Bernier<br \/>\u00c9quipe de cr\u00e9ation : Quentin Fachon, Francis Levesque<br \/>Collaboration cr\u00e9ative : \u00c9tienne Roy-Martel, David Lambert, Kristina Campbell, Jonathan Lavoie, David Allard, Julie Desrochers, Etienne<br \/>Th\u00e9berge, Patricio Bouey<br \/>Production : Joannie Tellier, Elisa Hernandez Riveiro, Carolyne Goyette<br \/>Strat\u00e9gie : Edouard N\u2019Diaye, Marc-Andr\u00e9 Dubois<br \/>VP service-conseil : Garc\u00ed I\u00f1igo<br \/>Directrice groupe service-conseil : Thalie Poulin<br \/>\u00c9quipe service-conseil : Priscilla Marullo, Laura Boutet, Ga\u00eblle Paquet, Vincent Cournoyer<br \/>PRODUCTION 3D : Tonic DNA<br \/>R\u00e9alisation : Joe Bluhm<br \/>Supervision 3D et Co-R\u00e9alisateur : Fabien Fulchiron<br \/>Production ex\u00e9cutive : Stefanie Bitton<br \/>Production : Catherine Gaucher, Fr\u00e9d\u00e9rique Parenteau<br \/>Coordination de production : Stefen Lamontagne, Ana Fino, Elisa Cura<br \/>Strat\u00e9giste Cr\u00e9atif : Jay Caplan<br \/>Lead compositing : Marc-Andr\u00e9 Bourhoin<br \/>Artiste Flame S\u00e9nior : Jean-Marc Laurin, KAOS KELLEKTIV<br \/>AUDIO &amp; MUSIQUE: Circonflex<br \/>Musique : Olivier Girard, Paul-\u00c9tienne C\u00f4t\u00e9<br \/>Sound design : Pierre-Hugues Rondeau<br \/>Mix : Dominic Cabana<br \/>M\u00c9DIA : Carat<br \/>Direction de compte : Annie Forget<br \/>Strat\u00e8ge, planificateur m\u00e9dia : N\u00e9ri Saint-Vil<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96738\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/iga-devoile-son-nouveau-film-des-fetes-avec-sid-lee\/\"  data-item_title=\"IGA d\u00e9voile son nouveau film des F\u00eates avec Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/PaindeViande_IGA_SidLee-1024x576.jpg\"  data-item_date=\"2022-11-22T05:54:32-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour une 5e ann\u00e9e, IGA joint ses forces \u00e0 l\u2019agence cr\u00e9ative Sid Lee pour lancer son conte, un cadeau des F\u00eates pour l\u2019ensemble des familles du Qu\u00e9bec et du Nouveau-Brunswick. Intitul\u00e9 \u00ab Le pain de viande \u00bb, le court-m\u00e9trage de cette ann\u00e9e encourage \u00e0 ch\u00e9rir nos traditions culinaires familiales et nos moments m\u00e9morables r\u00e9unis autour d\u2019une table. Une histoire surprenante et \u00e9motionnellement engageante qui souligne la place sp\u00e9ciale qu\u2019occupe chacun-e dans nos familles.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96738\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/iga-devoile-son-nouveau-film-des-fetes-avec-sid-lee\/\"  data-item_title=\"IGA d\u00e9voile son nouveau film des F\u00eates avec Sid Lee\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/PaindeViande_IGA_SidLee-1024x576.jpg\"  data-item_date=\"2022-11-22T05:54:32-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":96739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[534,1176,1488,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96738"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=96738"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96738\/revisions"}],"predecessor-version":[{"id":96740,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96738\/revisions\/96740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/96739"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=96738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=96738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=96738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}