{"id":96757,"date":"2022-11-23T17:25:10","date_gmt":"2022-11-23T22:25:10","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=96757"},"modified":"2022-11-23T17:25:14","modified_gmt":"2022-11-23T22:25:14","slug":"dominic-leger-devoile-un-livre-sur-le-marketing-automatise","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dominic-leger-devoile-un-livre-sur-le-marketing-automatise\/","title":{"rendered":"Dominic Leger d\u00e9voile un livre sur le marketing automatis\u00e9"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/unnamed-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-96761\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/unnamed-2-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/unnamed-2-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/unnamed-2-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/unnamed-2-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/unnamed-2-1536x1536.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/unnamed-2-2048x2048.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/unnamed-2-144x144.jpg 144w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>23\u00a0novembre\u00a02022<\/p>\n<p><strong>Dominic Leger,\u00a0sp\u00e9cialiste du marketing automation et fondateur de l&rsquo;entreprise Verkko,\u00a0lance son tout premier livre\u00a0:\u00a0<a href=\"https:\/\/www.amazon.ca\/Automatisation-int%C3%A9gration-Innovation-Automatisez-inoubliables-ebook\/dp\/B0BM39284F\/ref=tmm_kin_title_0?_encoding=UTF8&amp;qid=1668633523&amp;sr=8-1\" target=\"_blank\" rel=\"noreferrer noopener\">Automatisation + int\u00e9gration = innovation<\/a>. Sachant aujourd&rsquo;hui que\u00a086% des acheteurs sont pr\u00eats \u00e0 payer davantage\u00a0pour une exp\u00e9rience client\u00a0exceptionnelle, l&rsquo;auteur propose, dans\u00a0cet ouvrage, une carte destin\u00e9e\u00a0aux entrepreneurs afin de les aider \u00e0 mieux\u00a0naviguer dans cet univers.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>En travaillant avec de nombreuses PME au cours des quinze\u00a0derni\u00e8res ann\u00e9es, j\u2019ai trop souvent \u00e9t\u00e9 t\u00e9moin d\u2019entreprises frein\u00e9es par\u00a0des processus d\u00e9ficients ou des mauvais choix technologiques. C\u2019est\u00a0ce d\u00e9sir de partager mon exp\u00e9rience en mati\u00e8re d\u2019automatisation des\u00a0processus marketing et en mati\u00e8re d\u2019int\u00e9gration d\u2019outils Web qui m\u2019a pouss\u00e9 \u00e0\u00a0\u00e9crire ce livre. L\u2019objectif ultime est de permettre au PME de cr\u00e9er des exp\u00e9riences client m\u00e9morables et r\u00e9p\u00e9tables.\u00a0\u00bb<\/em> affirme Dominic Leger,<\/p>\n<\/blockquote>\n<p>Bombard\u00e9s par une multitude\u00a0d\u2019outils marketing\u00a0s\u2019offrant \u00e0 eux,\u00a0les entrepreneurs peinent \u00e0 maximiser l\u2019utilisation de ceux-ci. Ce livre propose ainsi\u00a0une s\u00e9lection de dispositifs qui\u00a0les\u00a0aideront\u00a0\u00e0 mettre en place des\u00a0processus d\u2019automatisation\u00a0r\u00e9pondant \u00e0 leurs\u00a0besoins. Il explique\u00a0\u00e9galement\u00a0comment int\u00e9grer\u00a0ces processus\u00a0pour faciliter le partage et la propagation des donn\u00e9es. Une bonne fa\u00e7on d\u2019innover en investissant intelligemment pour maximiser la rentabilit\u00e9 avec des choix logiques.<\/p>\n<p>Dans\u00a0ce livre, M. Leger explique aux propri\u00e9taires et responsables marketing de PME comment bien documenter leurs processus d\u2019affaires pour instaurer efficacement l&rsquo;automatisation.\u00a0Comment planifier de la bonne fa\u00e7on les strat\u00e9gies en fonction des \u00e9tapes et du parcours client tout au long de la vente? C\u2019est exactement ce dont traite l\u2019auteur pour appuyer ces entreprises\u00a0afin qu\u2019elles puissent\u00a0am\u00e9liorer l\u2019exp\u00e9rience du consommateur lors de son achat.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/m.media-amazon.com\/images\/I\/31ecfkL5JUL.jpg\" alt=\"Automatisation + int\u00e9gration = Innovation: Automatisez votre marketing et vos ventes, cr\u00e9ez des exp\u00e9riences clients inoubliables et propulsez votre croissance! (French Edition) by [Dominic Leger]\"\/><\/figure>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96757\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dominic-leger-devoile-un-livre-sur-le-marketing-automatise\/\"  data-item_title=\"Dominic Leger d\u00e9voile un livre sur le marketing automatis\u00e9\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/unnamed-2-1024x1024.jpg\"  data-item_date=\"2022-11-23T17:25:10-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dominic Leger, sp\u00e9cialiste du marketing automation et fondateur de l&rsquo;entreprise Verkko, lance son tout premier livre : Automatisation + int\u00e9gration = innovation. Sachant aujourd&rsquo;hui que 86% des acheteurs sont pr\u00eats \u00e0 payer davantage pour une exp\u00e9rience client exceptionnelle, l&rsquo;auteur propose, dans cet ouvrage, une carte destin\u00e9e aux entrepreneurs afin de les aider \u00e0 mieux naviguer dans cet univers.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96757\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dominic-leger-devoile-un-livre-sur-le-marketing-automatise\/\"  data-item_title=\"Dominic Leger d\u00e9voile un livre sur le marketing automatis\u00e9\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/unnamed-2-1024x1024.jpg\"  data-item_date=\"2022-11-23T17:25:10-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":96761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1207,1176,355],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96757"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=96757"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96757\/revisions"}],"predecessor-version":[{"id":96762,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/96757\/revisions\/96762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/96761"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=96757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=96757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=96757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}