{"id":96799,"date":"2022-11-28T15:18:41","date_gmt":"2022-11-28T20:18:41","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=96799"},"modified":"2022-11-28T15:21:13","modified_gmt":"2022-11-28T20:21:13","slug":"clin-doeil-a-la-penurie-de-main-doeuvre-pour-les-pubs-du-lait-de-noel","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/clin-doeil-a-la-penurie-de-main-doeuvre-pour-les-pubs-du-lait-de-noel\/","title":{"rendered":"Clin d\u2019\u0153il \u00e0 la p\u00e9nurie de main-d\u2019\u0153uvre pour les pubs du lait de No\u00ebl sign\u00e9s lg2"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Image_campagne-Noe\u0308l-2022-1024x512.jpg\" alt=\"\" class=\"wp-image-96800\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Image_campagne-Noe\u0308l-2022-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Image_campagne-Noe\u0308l-2022-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Image_campagne-Noe\u0308l-2022-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Image_campagne-Noe\u0308l-2022-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Image_campagne-Noe\u0308l-2022-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>28 novembre 2022<\/p>\n<p><strong>Les Producteurs de lait du Qu\u00e9bec (PLQ) d\u00e9voilent leur traditionnelle campagne publicitaire du temps des F\u00eates avec un premier message rappelant que la p\u00e9nurie de main-d\u2019\u0153uvre comporte son lot de d\u00e9fis, m\u00eame pour le sympathique Syndicat des enfants cutes des pubs du Lait de No\u00ebl.<\/strong><\/p>\n<p>Le SECPLN c\u00e9l\u00e8bre ainsi encore le lait, mais pr\u00eate d\u00e9sormais main-forte \u00e0 trois autres marques de la c\u00e9l\u00e8bre Famille du lait en vantant les m\u00e9rites du beurre, des fromages d\u2019ici et de la cr\u00e8me.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Depuis toujours, les 10 000 productrices et producteurs de lait du Qu\u00e9bec s\u2019adonnent avec plaisir \u00e0 renouveler leurs \u00e9lans cr\u00e9atifs publicitaires d\u00e9di\u00e9s \u00e0 la magie des F\u00eates et \u00e0 la c\u00e9l\u00e9bration de valeurs qui leur sont ch\u00e8res : l\u2019entraide, la solidarit\u00e9 et la famille \u00bb, commente Julie G\u00e9linas, directrice marketing des PLQ.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"No\u00ebl - P\u00e9nurie de main-d&#039;oeuvre - Introduction\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/JlDkOyjc0F8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Les enfants cutes des pubs du Lait de No\u00ebl ont v\u00e9cu une bonne frousse l\u2019ann\u00e9e derni\u00e8re en croyant perdre leur statut de t\u00eate d\u2019affiche au profit de Laurent Duvernay-Tardif. Qu\u2019\u00e0 cela ne tienne, on ne pouvait pas faire mieux que de les ramener cette ann\u00e9e et de leur faire vivre une situation totalement oppos\u00e9e. Pour une septi\u00e8me ann\u00e9e cons\u00e9cutive \u00e0 collaborer avec les PLQ \u00e0 l\u2019approche des festivit\u00e9s de d\u00e9cembre, on \u00e9prouve toujours un plaisir fou \u00e0 donner vie \u00e0 l\u2019espi\u00e8glerie et \u00e0 offrir la r\u00e9plique aux jeunes vedettes du Lait \u00bb, confie Fran\u00e7ois Sauv\u00e9, associ\u00e9 et vice-pr\u00e9sident cr\u00e9ation chez lg2.<\/p>\n<\/blockquote>\n<p>Cette offensive marketing inclut \u00e9galement des volets affichages et imprim\u00e9s proposant des visuels app\u00e9tissants. Les diff\u00e9rentes marques de la Famille du Lait se glissent dans le regard de personnages convoitant des plats all\u00e9chants de l\u2019offre culinaire recettesdici.com dans le but d\u2019inspirer les traditionnels repas des F\u00eates et de ravir tous les palais.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"No\u00ebl | commandite Cin\u00e9-Cadeau\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/rvh2Gbdm7AU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"No\u00ebl | Cin\u00e9-Cadeau, d\u00e9compte\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/HnnsUzmt12I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Mockup_Magazine_Animations+%281%29-266608.gif\" alt=\"mag\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/PLQ_Noe%CC%88l_de%CC%81atils-266611.gif\" alt=\"yeux\"\/><\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96799\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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No\u00ebl sign\u00e9s lg2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/11\/Image_campagne-Noe\u0308l-2022-1024x512.jpg\"  data-item_date=\"2022-11-28T15:18:41-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les Producteurs de lait du Qu\u00e9bec (PLQ) d\u00e9voilent leur traditionnelle campagne publicitaire du temps des F\u00eates avec un premier message rappelant que la p\u00e9nurie de main-d\u2019\u0153uvre comporte son lot de d\u00e9fis, m\u00eame pour le sympathique Syndicat des enfants cutes des pubs du Lait de No\u00ebl.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_96799\"  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