{"id":9759,"date":"2014-10-17T09:21:37","date_gmt":"2014-10-17T13:21:37","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=9759"},"modified":"2014-10-20T09:25:33","modified_gmt":"2014-10-20T13:25:33","slug":"profil-marketing-vince-mcmahon-ou-la-lutte-erigee-en-empire","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/profil-marketing-vince-mcmahon-ou-la-lutte-erigee-en-empire\/","title":{"rendered":"Profil marketing: Vince McMahon, ou la lutte \u00e9rig\u00e9e en empire"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><strong><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/10\/2012-634861048996983673-698.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-9760 size-medium\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/10\/2012-634861048996983673-698-300x191.jpg\" alt=\"2012-634861048996983673-698\" width=\"300\" height=\"191\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/10\/2012-634861048996983673-698-300x191.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/10\/2012-634861048996983673-698.jpg 485w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>17 octobre 2014 &#8211; Aujourd&rsquo;hui le 17 et demain le 18 octobre, la World Wrestling Entertainment (WWE) d\u00e9barque \u00e0 Montr\u00e9al et Qu\u00e9bec. Si la lutte n&rsquo;a pas toujours bonne r\u00e9putation, sachez que la WWE est une entreprise d&rsquo;envergure mondiale, cot\u00e9e en bourse, qui g\u00e9n\u00e8re plus de 500 millions de dollars par an.<\/span><\/strong><\/p>\n<p class=\"p2\" style=\"text-align: justify;\"><span class=\"s1\">Au fil du temps, elle a su prendre les risques n\u00e9cessaires et rester \u00e0 l&rsquo;avant-garde du point de vue de la mise en march\u00e9 de son produit. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Voici quelques faits saillants de son histoire :<\/span><\/p>\n<p class=\"p2\" style=\"text-align: justify;\"><span class=\"s1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/10\/images1.jpg\"><img loading=\"lazy\" class=\"alignright wp-image-9761 size-medium\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/10\/images1-300x150.jpg\" alt=\"images\" width=\"300\" height=\"150\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/10\/images1-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/10\/images1.jpg 318w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\u00c9lev\u00e9 par sa m\u00e8re dans une roulotte, Vince McMahon, cofondateur et actuel actionnaire majoritaire de la WWE, est un enfant dyslexique et querelleur. Il finira par entrer \u00e0 l&rsquo;\u00e9cole militaire. Le jeune homme obtient ensuite un dipl\u00f4me en marketing et commence \u00e0 faire la promotion de galas de lutte locaux en compagnie de son p\u00e8re.<\/span><\/p>\n<p class=\"p2\" style=\"text-align: justify;\"><span class=\"s1\">En 1982,<span class=\"Apple-converted-space\">\u00a0 <\/span>McMahon prend un premier gros risque\u00a0en achetant\u00a0l&rsquo;entreprise familiale, la World Wrestling Federation (qui deviendra plus tard la WWE suite \u00e0 une poursuite du World Wildlife Fund). Dans les 30\u00a0ann\u00e9es qui suivront, McMahon ne cessera de faire \u00e9voluer l&rsquo;entreprise \u00e0 travers plusieurs paris risqu\u00e9s et de nombreuses controverses :<\/span><\/p>\n<ul>\n<li class=\"li2\" style=\"text-align: justify;\"><span class=\"s1\">Dans les ann\u00e9es 80, l&rsquo;entreprise gagnera \u00e9norm\u00e9ment en notori\u00e9t\u00e9. La mont\u00e9e en popularit\u00e9 d&rsquo;Hulk Hogan, encore aujourd&rsquo;hui un des lutteurs les plus c\u00e9l\u00e8bres, y est pour beaucoup. Ce dernier jouera notamment un r\u00f4le dans Rocky 3, fera la couverture du magazine Sport Illustrated et sera l&rsquo;objet d&rsquo;une multitude de produits d\u00e9riv\u00e9s allant du <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/i.ebayimg.com\/00\/s\/MTYwMFgxMjAw\/z\/kBIAAOSwibJTx8eB\/$_35.JPG\"><span class=\"s3\">shampoing<\/span><\/a><\/span><\/strong> aux <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/cdn-www.cracked.com\/articleimages\/wong\/pastamania.jpg\"><span class=\"s3\">p\u00e2tes alimentaires<\/span><\/a><\/span><\/strong>:<\/span><\/li>\n<li class=\"li2\" style=\"text-align: justify;\"><span class=\"s1\">En 1991, un <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/espn.go.com\/page2\/s\/assael\/020730.html\"><span class=\"s4\">scandale<\/span><\/a><\/span><\/strong> li\u00e9 aux st\u00e9ro\u00efdes fait mal \u00e0 la WWE. Ce sera le d\u00e9but d&rsquo;une s\u00e9rie de <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/bleacherreport.com\/articles\/949414-wwe-news-the-30-biggest-scandals-in-pro-wrestling-history\"><span class=\"s4\">controverses<\/span><\/a><\/span><\/strong><span style=\"color: #333333;\"><span class=\"s4\" style=\"color: #333333;\">.<\/span><\/span>\u00a0Plusieurs\u00a0accusations entourant la consommation de drogue et de produits dopants, ainsi que la mort violente et pr\u00e9matur\u00e9e de plusieurs vedettes du circuit &#8211; notamment les Canadiens Owen Hart et Chris Benoit -affectent alors la cr\u00e9dibilit\u00e9 de l&rsquo;organisation et de ses lutteurs:<\/span><\/li>\n<li class=\"li2\" style=\"text-align: justify;\"><span class=\"s1\">En 2001, McMahon ach\u00e8te son plus grand rival, la World Championship Wrestling (WCW) de Ted Turner. Pendant des ann\u00e9es, les deux f\u00e9d\u00e9rations se livrent une <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.thescore.com\/news\/538408\"><span class=\"s4\">bataille f\u00e9roce<\/span><\/a><\/span><\/strong>, la WCW ayant r\u00e9ussi \u00e0 attirer plusieurs grands noms de la WWE, dont Hulk Hogan. L&rsquo;ann\u00e9e 2001 marque aussi le d\u00e9but et la fin de la <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/fr.wikipedia.org\/wiki\/XFL\"><span class=\"s4\">XFL<\/span><\/a><\/span><\/strong> (X Football League), un des rares paris rat\u00e9s de McMahon.<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\"><b> <span style=\"color: #000080;\">La WWE tire profit des m\u00e9dias sociaux<\/span><\/b><\/span><\/p>\n<p class=\"p2\" style=\"text-align: justify;\"><span class=\"s1\">Plus r\u00e9cemment, la WWE est devenue un <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.inc.com\/will-yakowicz\/secret-to-wwe-social-media-strategy.html\"><span class=\"s4\">exemple \u00e0 suivre<\/span><\/a>\u00a0<\/span><\/strong>dans les r\u00e9seaux sociaux.\u00a0<\/span>Parmi les cl\u00e9s de son succ\u00e8s, on note des publications tr\u00e8s fr\u00e9quentes et du contenu sp\u00e9cialement cr\u00e9\u00e9 pour ces plateformes sociales. L&rsquo;implication de ses lutteurs y est aussi pour beaucoup. Sur Facebook, ils sont <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/fanpagelist.com\/category\/athletes\/wwe\/view\/list\/sort\/lists\/\"><span class=\"s4\">plus de 40<\/span><\/a><\/span><\/strong> \u00e0 pouvoir compter sur un million de fans et plus.<\/p>\n<p class=\"p2\" style=\"text-align: justify;\"><span class=\"s1\">La WWE a \u00e9galement bien compris le concept du second \u00e9cran. \u00c0 l&rsquo;aide de son application mobile, les fans peuvent interagir durant les \u00e9missions hebdomadaires Raw et Smackdown, entre autres en votant pour les combats qu&rsquo;ils d\u00e9sirent voir. Aux \u00c9tats-Unis, ces deux \u00e9missions font partie <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.nielsen.com\/us\/en\/top10s.html\"><span class=\"s4\">des plus \u00e9cout\u00e9es<\/span><\/a><\/span><\/strong> sur le c\u00e2ble, en plus de compter parmi les \u00e9missions qui g\u00e9n\u00e8rent le plus d&rsquo;interactions sur Twitter.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080;\"><b>Le Netflix de la lutte<\/b><\/span><\/p>\n<p class=\"p2\" style=\"text-align: justify;\"><span class=\"s1\">Inspir\u00e9 du succ\u00e8s de Netflix, McMahon a pris un autre grand risque en 2014 en lan\u00e7ant <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.businessinsider.com\/wwe-starts-advertising-online-2014-10\"><span class=\"s4\">WWE Network<\/span><\/a><\/span><\/strong>. Pour 10$\/ mois, les amateurs de lutte ont acc\u00e8s en ligne \u00e0 un large inventaire de contenus dont l&rsquo;ensemble des \u00e9v\u00e9nements payants (pay-per-view) de l&rsquo;ann\u00e9e. L&rsquo;entreprise a investi 75 millions de dollars dans ce projet qui pourrait mettre en p\u00e9ril ses ententes aupr\u00e8s des diffuseurs, en plus d&rsquo;amener un risque de cannibalisation sur les revenus (83 millions de dollars par an) des ventes d&rsquo;\u00e9v\u00e9nements payants.<\/span><\/p>\n<p class=\"p2\" style=\"text-align: justify;\"><span class=\"s1\">Aujourd&rsquo;hui \u00e2g\u00e9 de 68 ans, McMahon pourrait bient\u00f4t c\u00e9der le contr\u00f4le de sa compagnie. Au cours des ann\u00e9es, ce personnage controvers\u00e9 aura n\u00e9anmoins su faire passer une organisation locale au rang d&rsquo;entreprise de classe mondiale.<\/span><\/p>\n<p class=\"p2\" style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_9759\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/profil-marketing-vince-mcmahon-ou-la-lutte-erigee-en-empire\/\"  data-item_title=\"Profil marketing: Vince McMahon, ou la lutte \u00e9rig\u00e9e en empire\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/10\/2012-634861048996983673-698.jpg\"  data-item_date=\"2014-10-17T09:21:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>17 octobre 2014 &#8211; Aujourd&rsquo;hui le 17 et demain le 18 octobre, la World Wrestling Entertainment (WWE) d\u00e9barque \u00e0 Montr\u00e9al et Qu\u00e9bec. Si la lutte n&rsquo;a pas toujours bonne r\u00e9putation, sachez que la WWE est une entreprise d&rsquo;envergure mondiale, cot\u00e9e en bourse, qui g\u00e9n\u00e8re plus de 500 millions de dollars par an. Au fil du [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_9759\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/profil-marketing-vince-mcmahon-ou-la-lutte-erigee-en-empire\/\"  data-item_title=\"Profil marketing: Vince McMahon, ou la lutte \u00e9rig\u00e9e en empire\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/10\/2012-634861048996983673-698.jpg\"  data-item_date=\"2014-10-17T09:21:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":9760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[186,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/9759"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=9759"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/9759\/revisions"}],"predecessor-version":[{"id":9767,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/9759\/revisions\/9767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/9760"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=9759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=9759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=9759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}