{"id":97682,"date":"2023-01-10T11:53:37","date_gmt":"2023-01-10T16:53:37","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=97682"},"modified":"2023-01-10T11:53:41","modified_gmt":"2023-01-10T16:53:41","slug":"sports-experts-devoile-sa-nouvelle-campagne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sports-experts-devoile-sa-nouvelle-campagne\/","title":{"rendered":"Sports Experts  d\u00e9voile sa nouvelle campagne"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"565\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/sport-experts-1024x565.jpeg\" alt=\"\" class=\"wp-image-97684\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/sport-experts-1024x565.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/sport-experts-300x165.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/sport-experts-768x424.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/sport-experts.jpeg 1351w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>En ce d\u00e9but de nouvelle ann\u00e9e,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.sportsexperts.ca%2Ffr-CA%2F&amp;data=05%7C01%7CJoanie.Laporte%40cantire.com%7Cd3ba15186adb4d6c876908daf2893347%7Cbd6704ff1437477c9ac9c30d6f5133c5%7C0%7C0%7C638088968322767047%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=DXyKTV2F32iUfkuSumD3GF8rJQ3ieVXr%2F9UCBPIsatY%3D&amp;reserved=0\" target=\"_blank\">Sports Experts<\/a>\u00a0a d\u00e9voil\u00e9\u00a0une\u00a0nouvelle campagne\u00a0r\u00e9alis\u00e9e en collaboration avec\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fchristiansbrocca.com%2Flucky-studios%2F&amp;data=05%7C01%7CJoanie.Laporte%40cantire.com%7Cd3ba15186adb4d6c876908daf2893347%7Cbd6704ff1437477c9ac9c30d6f5133c5%7C0%7C0%7C638088968322767047%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=41r4mhJSrJ2%2Bqv%2F%2BpYUSwAy7P7uCQp2VKv%2BRvNfPcQM%3D&amp;reserved=0\" target=\"_blank\">le tandem Christian Sbrocca \/ Bruno Labrie<\/a>\u00a0et\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/can01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.touchemedia.com%2Ffr%2F&amp;data=05%7C01%7CJoanie.Laporte%40cantire.com%7Cd3ba15186adb4d6c876908daf2893347%7Cbd6704ff1437477c9ac9c30d6f5133c5%7C0%7C0%7C638088968322767047%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=FH5h55yPWVnX4LaUtb42Dt5NvLFwFHp1cbSaMXfoi7g%3D&amp;reserved=0\" target=\"_blank\">Touch\u00e9!<\/a>. \u00a0<\/strong><\/p>\n<p>Intitul\u00e9e \u00ab\u00a0Votre monde autour du sport\u00a0\u00bb,cette campagne vise \u00e0 inspirer toutes les g\u00e9n\u00e9rations \u00e0 oser d\u00e9couvrir de nouvelles activit\u00e9s sportives cet hiver qui les feront vibrer. Fid\u00e8le \u00e0 sa mission\u00a0<em>Meilleure forme, Meilleure vie<\/em>, Sports Experts propose une campagne qui nous transporte \u00e0 merveille dans l\u2019\u00e9motion, l\u2019inspiration, le sentiment de bien-\u00eatre et le d\u00e9passement de soi.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Votre monde autour du sport | Sports Experts - 30s femme\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/4XoyjNQoaVA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>La pi\u00e8ce ma\u00eetresse de la campagne est un message vivifiant de 60 secondes qui c\u00e9l\u00e8bre la beaut\u00e9 de paysages hivernaux d\u2019ici, alors que d\u00e9filent les images de personnes de tous \u00e2ges pratiquant passionn\u00e9ment leur sport d\u2019hiver favori et qui les am\u00e8nent \u00e0 vivre pleinement le moment pr\u00e9sent. Le message a pour trame sonore une version personnalis\u00e9e de\u00a0<em>Arcade in me<\/em>\u00a0de Gabriella, jeune artiste et d\u00e9couverte qu\u00e9b\u00e9coise \u00e0 The Voice 2016 et America\u2019s Got Talent 2021.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Votre monde autour du sport | Sports Experts - 60s fr\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/EzOy522Q7xk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Qui dit nouvelle ann\u00e9e, dit nouvelles r\u00e9solutions.\u00a0\u2009Nous encourageons les\u00a0Qu\u00e9b\u00e9cois.es\u00a0\u00e0 rester en forme et \u00e0 atteindre leurs objectifs personnels. C\u2019est le moment id\u00e9al pour trouver une nouvelle passion et profiter pleinement de l\u2019hiver, mentionne Jacques Drolet, vice-pr\u00e9sident associ\u00e9 au marketing chez Sports Experts.\u00a0 La campagne rappelle aussi que Sports Experts est la destination pour tous les passionn\u00e9s de sports, qu\u2019ils soient novices ou fervents adeptes.\u2009\u00bb\u00a0\u00a0<\/p>\n<\/blockquote>\n<p>Le message en fran\u00e7ais a \u00e9t\u00e9 diffus\u00e9 pour la premi\u00e8re fois lors du Bye Bye 2022 diffus\u00e9 sur les ondes de Radio-Canada. La campagne globale comprend des messages vid\u00e9o de 60 et de 30 secondes, en fran\u00e7ais et en anglais, en d\u00e9clinaisons t\u00e9l\u00e9vision, Web et m\u00e9dias sociaux.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Sports We Love | Sports Experts - 30s\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/p7S101b1vDU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>\u00ad\u00ad<strong>Cr\u00e9dits<\/strong><\/p>\n<p>Client : \u202fSports Experts<\/p>\n<p>Maison de production\u202f: Lucky Studios<\/p>\n<p>R\u00e9alisation, id\u00e9e originale, texte : Christian Sbrocca &amp; Bruno Labrie<\/p>\n<p>Direction photo et montage : Bruno Labrie<\/p>\n<p>Agence m\u00e9dia : \u202fTouch\u00e9\u2009!\u202f<\/p>\n<p>Chanson originale : Gabriella &amp; Christian Sbrocca<\/p>\n<p>Studio et mixage audio : Christian Sbrocca pour Lucky Studios<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_97682\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sports-experts-devoile-sa-nouvelle-campagne\/\"  data-item_title=\"Sports Experts d\u00e9voile sa nouvelle campagne\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/sport-experts-1024x565.jpeg\"  data-item_date=\"2023-01-10T11:53:37-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En ce d\u00e9but de nouvelle ann\u00e9e, Sports Experts a d\u00e9voil\u00e9 une nouvelle campagne r\u00e9alis\u00e9e en collaboration avec le tandem Christian Sbrocca \/ Bruno Labrie et Touch\u00e9!.  <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_97682\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sports-experts-devoile-sa-nouvelle-campagne\/\"  data-item_title=\"Sports Experts d\u00e9voile sa nouvelle campagne\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/sport-experts-1024x565.jpeg\"  data-item_date=\"2023-01-10T11:53:37-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":97684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1176,423,322],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/97682"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=97682"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/97682\/revisions"}],"predecessor-version":[{"id":97685,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/97682\/revisions\/97685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/97684"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=97682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=97682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=97682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}